What tools should I use to track a Twitter campaign?

Use native X analytics for impressions and engagement, plus a branded campaign hashtag to gather every related post and measure total footprint.

Add UTM links and Google Analytics for traffic and conversions and a social-listening tool for mentions and sentiment beyond your own posts.

Give each creator a unique link or code for per-creator attribution. No single tool captures reach, conversion and sentiment, so assemble a small stack.

No single tool captures a whole campaign, so the practical setup is a small stack, each piece covering a different layer. Start with native X analytics, which gives you impressions, engagement and profile activity on your own and creator posts, the baseline of how content performed on the platform itself. Add a branded campaign hashtag: a unique tag everyone in the campaign uses, so you (and analytics tools) can gather every post under it and measure the campaign total footprint, post volume, reach and engagement, including the organic spread beyond your paid creators. Those two together answer how visible and engaging the campaign was on X.

Then track what happens off-platform, because impressions are not impact. UTM-tagged links on everything creators share, read in Google Analytics, tell you the traffic, behaviour and conversions the campaign actually drove, which is the part that connects X activity to business results. For the wider picture, a social-listening tool monitors mentions of your brand and campaign across X (not just posts you control), capturing conversation and sentiment, whether people reacted positively, what they said, the buzz you did not directly create. Stack these by what you need to know: native analytics and a branded hashtag for on-platform reach and engagement, UTMs and Google Analytics for traffic and conversion and social listening for mentions and sentiment. For per-creator attribution, give each creator their own tracked link or code so you can see which ones actually drove results rather than just totals. The honest note is that some of this lives outside any influencer-specific tool, in your analytics and listening stack, so campaign tracking is something you assemble rather than a single button and the most useful metric depends on your goal, conversions for sales, sentiment for brand, reach for awareness.

To be clear, the campaign tracking itself runs in X analytics, your web analytics and a listening tool, not in a discovery platform, so this is not a Flinque feature. The upstream connection is the usual one: the results those tools measure depend heavily on having picked X creators whose audience genuinely fits, so checking that audience fit before launch, which Flinque handles, is what gives the tracked links and hashtags worthwhile numbers to report.