Should I Re-Consider Influencers That Were Previously Shortlisted but Not Selected?
Quick answer
Yes, often worth it. A creator who nearly made the cut last time may be perfect for a different campaign or goal. Keep them as a warm bench but re-vet before reaching out, since audiences and engagement shift. Not selected once rarely means never a fit.
We have a list of creators we shortlisted last year and did not use and I feel awkward going back. Should I re-consider influencers that were previously shortlisted but not selected?