Yes, often worth it. A creator who nearly made the cut last time may be perfect for a different campaign or goal. Keep them as a warm bench but re-vet before reaching out, since audiences and engagement shift. Not selected once rarely means never a fit.
Should a brand re-consider influencers who were previously shortlisted but not selected?
Re-considering creators you previously shortlisted but did not choose is usually a smart habit, because the reason they were passed over is often specific to that campaign rather than a permanent no. A creator who was slightly off for a conversion push might be ideal for an awareness one or a budget that ruled them out before may fit this time. Keeping a warm bench of near-misses saves you rediscovering good creators from scratch. The one discipline to apply is re-vetting before you act. Time changes things so a creator's audience may have grown, shifted or picked up authenticity issues since you last looked, which means old notes should be refreshed rather than trusted blindly. It also helps to record why each was not selected so you can see quickly whether that reason still applies. Flinque supports this by making it easy to re-check a creator's current authenticity and audience data so a second look rests on today's numbers rather than a stale impression from the last round.