How much should you charge for your first brand deal?

Do not lowball the first one. That number becomes the anchor for every future deal with that brand, so start where you actually want to be.

Charge on engagement, not just followers. A small account that gets real interaction is worth more than a bigger one that gets crickets.

There is no fixed rate but a common starting reference is around 100 dollars per 10,000 followers for a single post. It is a floor to anchor on, not a rule. Adjust from there: strong engagement pushes it up, a produced video costs more than a static post and granting usage rights so the brand can run your content as an ad is a separate charge on top.

The mistake first-timers make is underselling out of nerves. A low first quote sets the anchor for every future deal with that brand and creators who give work away cheap struggle to raise rates later. Know your engagement rate before you reply, because a smaller account with high engagement can fairly charge more than the follower count alone suggests.

Walk in knowing how you look to a brand and you negotiate with confidence. Flinque profiles creators on the same engagement and audience data brands use to judge a rate, so understanding your own numbers tells you what you can reasonably ask.

Price usage rights as their own line. Letting a brand run your content as an ad or hold it live for months sits on top of the base fee.