How do you get brand deals as a small creator?

A clear niche is what sells you. A brand needs to grasp your audience in one glance and a focused creator is far easier to place than a generalist.

Build a simple media kit before you pitch. Real engagement rate, audience breakdown and a couple of past posts is enough to look professional.

Brands buy engagement and fit, not fame, so a small creator with a clear niche and an active audience is genuinely sellable. Start by making yourself easy to say yes to: pick and stick to a niche so a brand instantly gets who your audience is, post consistently so you look reliable and put together a simple media kit with your real engagement rate and audience breakdown.

Then go and pitch. Reach out to brands you actually use and can speak about honestly, lead with what their product would get from your specific audience and keep it short. Tag and engage with brands you would love to work with so you are on their radar. A handful of warm, well-targeted pitches beats a hundred generic ones.

The other half is being found, since many deals start with the brand searching rather than the creator pitching. Flinque is a platform brands use to discover creators, filtered on niche fit and real engagement, so the right small creator turns up for brands who are actively looking. You can put yourself forward through the Flinque creator join page.

Pitch brands you genuinely use. The honesty shows and a small creator who actually loves the product is more convincing than a big indifferent one.