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Leah Cohen Asked: Jun 2026  In: Calculators & tools

How much should an influencer charge per post?

Quick answer

What an influencer should charge per post depends on size, engagement, niche and format. Rough starting ranges: nano creators from tens of dollars, micro creators low hundreds, mid-tier several hundred to low thousands. Engagement and usage rights move these up fast.

I have no idea if I am charging too little or scaring brands off. How much should an influencer charge per post, ballpark?

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4 answers

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Scale a base by tier, then adjust for engagement and niche. The follower count sets the rough band, everything else sets where you land in it.

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Hugo Martins

Paid media lead
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Do not undersell a small engaged audience. A nano creator whose followers actually act is worth more to the right brand than a big sleepy account.

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Zoe Campbell

Creator strategist
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There is no fixed price but there are workable ranges that scale with size and get adjusted for everything else. As a rough starting point: a nano creator might charge from the low tens of dollars, a micro creator in the low hundreds, a mid-tier creator from several hundred into the low thousands and large creators well beyond that. Treat these as anchors, not quotes.

Then adjust hard for the factors that matter more than follower count. Strong engagement justifies charging above your tier. A niche, valuable audience commands a premium. Format changes the number, a produced video is worth more than a static post. And usage rights or exclusivity are paid extras. A small creator with a tight, engaged audience can fairly out-charge a bigger, quieter one.

The honest way to set this is from your real numbers, since brands check them anyway. Flinque shows creators the engagement and audience data a brand sees, so you can price where the evidence supports rather than guessing high and getting ghosted or low and leaving money behind.

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Flinque

Official
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Charge per format and add for usage. A reel, a story and a static post are not one price and ad rights are always extra.

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Idris Diallo

Brand marketer