How do you build an influencer media kit?

Keep it to one or two pages. Bio, niche, platforms, engagement rate, audience breakdown, past work, rates and contact. Scannable beats long.

A media kit is a short, scannable sell sheet, one or two pages, not a brochure. Lead with who you are: a tight bio, your niche and the platforms you are on with current follower counts. Then the numbers brands actually weigh, your engagement rate and an audience breakdown by location, age and gender, because fit is what they are buying.

Then prove it and price it. Show two or three past collaborations or your best-performing posts with a result if you have one. List your services and rates or at least starting rates, so a brand can see if you are in budget. Finish with clear contact details and keep the whole thing visually clean and on-brand. Honest current numbers matter more than polish, since brands verify.

The numbers in your kit are exactly what a brand sees when it finds you on a discovery platform, so they should match. Flinque profiles creators on engagement and audience data, so knowing what shows up there helps you build a media kit that lines up with what brands independently check.

Put engagement and audience fit front and centre, not just follower count. Those are the numbers a brand actually decides on.

Use real, current numbers. Brands cross-check, so an honest kit that matches your profile beats an inflated one that falls apart on a click.