How do you calculate an influencer rate card?

The hundred-per-ten-thousand rule is a starting point, not gospel. Engagement and niche can push a real rate well above or below it.

Price formats separately. A reel, a story and a static post are different work, so a rate card with one flat number leaves money on the table.

Start with a base and then adjust, because no single formula fits every creator. A widely used starting heuristic is roughly 100 dollars per 10,000 followers for a feed post but treat that as a floor to flex from, not a rule. It anchors the conversation without pretending follower count is the whole story.

Then adjust for the things that actually drive value. High engagement pushes the rate up, since an engaged audience is worth more than a big quiet one. A niche, hard-to-reach audience commands more. Content format matters, a produced video costs more than a static post. And usage rights, whitelisting or exclusivity are separate add-ons, not freebies. A micro creator with strong engagement can fairly charge above the follower-based base.

Knowing your real engagement and audience makes the rate card defensible, because you can show why you are worth it. Flinque profiles creators on exactly those signals, so understanding what a brand sees on your profile helps you price from evidence rather than hope.

Charge for usage and exclusivity on top. If the brand wants to run your post as an ad or lock you out of competitors, that is extra, every time.