How do influencers invoice brands?

List your details, the brand details, an invoice number and date, a clear description of deliverables, the amount, payment terms and how to pay.

Agree the fee in writing first, then send the invoice promptly on delivery. The payment clock commonly starts when the invoice lands, so do not sit on it.

An invoice is just a clear request for payment and it does not need to be fancy. The essentials: your name or business name and contact details, the brand name and the contact handling payment, a unique invoice number, the date and a clear line-item description of what you delivered (one Instagram Reel plus two Stories, usage rights for 30 days, whatever you agreed). Then the amount, any tax if you charge it, the total, your payment terms (net 30 is common) and exactly how to pay you, bank details or a payment link.

A few practical habits. Agree the fee and terms in writing before you create anything, so the invoice just confirms what was settled. Send it promptly, the day you deliver or per the contract, since payment clocks commonly start when the invoice lands. Number your invoices in sequence and keep a copy of every one, because you will need them at tax time. Free tools and templates handle the formatting, so you are not building this from scratch. And if a brand has a purchase-order or vendor-onboarding process, ask for it up front, because that is frequently what actually unlocks payment. This is general guidance and not financial advice, so check what your country requires on invoices once you are earning steadily.

Smooth invoicing is part of being easy to work with, which is what turns a one-off brand deal into repeat business. Winning more of those deals in the first place is where a discovery network like Flinque fits, by putting you in front of brands searching your niche.

Number invoices in sequence and keep every copy for tax. Free templates handle the formatting. This is general guidance, not financial advice.