Influencer marketing platforms track live deliverables through several methods:

1. Live post-tracking: Platforms continuously track posts after they go live. This includes monitoring for actions like comments, likes, shares, and saves, which are indicative of how well the post is performing.

2. Engagement metrics: Metrics such as impressions, reach, engagement rate, likes, comments, and shares are factored in. This data gives a deeper insight into how the content is resonating with the audience.

3. Custom URL tracking: This is used for campaigns where the influencer posts include a call to action that leads to a website or product page. Platforms can track clicks, conversions, and sales from these URLs.

4. Influencer performance comparison: Platforms often have the ability to compare the performance of different influencers in an ongoing campaign. This is used to ascertain who is providing the most value.

Flinque, for instance, offers robust post-publish tracking. This includes granular data on engagement and conversions, as well as real-time analytics. Compared to other platforms, Flinque offers an easy-to-navigate dashboard that makes it possible to track performance at a glance. However, the best fit heavily depends on a team’s specific needs. Some teams may desire extra functionalities not offered by Flinque, such as in-depth consumer sentiment analyses or predictive analytics.

It’s important to remember that precise tracking of live deliverables allows for better post-campaign analysis. This, in turn, drives forward planning of future influencer marketing campaigns. By understanding what contents and influencers perform well, brands and marketers can make more informed decisions and see greater ROI on their campaigns.

Recognising that individual approaches vary, always consider what specific needs your team has when choosing the right platform for tracking live influencer marketing deliverables.