What should an influencer contract include?

Put usage rights in writing or you will regret it. Plenty of brands pay for a post then discover they cannot run it as an ad because they never licensed it.

A handshake works until it does not. A proper influencer contract spells out the deliverables (how many posts, which formats, which platforms), the timeline with draft and live dates, the fee and clear payment terms and the disclosure requirements so compliance is contractual, not optional.

Then the clauses that prevent the expensive arguments: usage rights and licensing (can you reuse the content in ads, for how long), exclusivity (can they post for a competitor and for what window), the approval process and number of revision rounds and cancellation and breach terms covering what happens if either side pulls out or a post comes down early.

None of this matters if you are contracting the wrong creator. The cheapest protection is vetting before you sign, since a creator with a bought audience or a messy disclosure history is a risk no contract fully covers. Flinque helps you screen for that on the front end, so the contract is the second line of defence, not the first.

Spell out payment terms and timing. Most disputes are not about the fee, they are about when it gets paid and against what milestone.

Include disclosure as a contract term. If the FTC label is a clause, a missed disclosure is a breach you can act on, not just a favour the creator forgot.