Which repetitive influencer workflow tasks you can automate
Quick answer
Automate the search and the admin, keep the judgment and the relationships human. The repetitive tasks worth automating are the ones a machine does better: finding and filtering creators against criteria, screening for fake followers, pulling engagement numbers and tracking status. A discovery platform handles the find-and-vet automation and your outreach and project tools handle the sequencing and reporting automation. What you should never automate is the first outreach message, the creative judgment and the partner relationship, because automating those is exactly where campaigns start feeling robotic and creators stop replying.
So much of my influencer workflow is manual grunt work. How can I automate repetitive tasks in my influencer campaign workflow without making the whole thing feel impersonal?