Can I manually check an influencer's follower authenticity?
Quick answer
You can check authenticity by eye, within limits. Look for a believable engagement-to-follower ratio, comments from real accounts rather than bot phrases, steady growth over sudden spikes and an audience whose location fits the creator's content. It works for a few accounts, though it slows down at scale.
I want to spot-check a handful of creators myself rather than trust a single score, but I am not sure what I should be looking at. Can I manually check an influencer follower authenticity?