Introduction
Two continents, two ages, two completely different agency profiles. Zorka.Agency operates from Limassol with offices in Belarus and Florida, founded a decade ago, specialising in gaming and mobile-app user acquisition with a side of influencer work bolted onto the performance machine. MoreInfluence operates from Los Angeles, founded recently in 2020 from an acquisition of the older Boomopolis agency, leaning hard on being explicitly influencer-agnostic since it does not represent talent itself. They overlap in name only. The actual briefs each one fits sit in very different parts of the market.
Here is what each agency really is, where they really differ, the brief each one fits, plus the self-serve third option for brands that fit neither.
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What each one is
Worth setting the basics before any comparison.
Where they differ
Useful comparison happens at the structural level. Six dimensions cover the spread.
| Dimension | Zorka.Agency vs MoreInfluence |
|---|---|
| Headquarters | Limassol, Cyprus, vs Los Angeles, US |
| Founded | 2014 vs 2020 |
| Office footprint | Cyprus, Belarus, US offices vs single LA presence |
| Specialty | Gaming and mobile-app user acquisition vs broad-category brand influencer work |
| Talent positioning | Performance-mix execution with own programmatic source vs influencer-agnostic with no talent roster |
| Headcount | Roughly 100 to 249 per recent third-party figures vs smaller LA team |
Comparison points compiled from agency materials and public sources (Influencer Marketing Hub, Clutch.co, ZoomInfo, Agency Spotter, HireInfluence LA directory). Headcount and roster figures are agency-reported.
Who each suits
The choice between the two collapses to vertical specialism versus unbiased generalism.
Zorka tends to fit brands in gaming, mobile apps, e-commerce and finance, particularly those wanting user-acquisition performance marketing layered into the same engagement as influencer work, plus brands needing Europe or Eastern European campaign experience the LA-centric shops lack. The performance-mix positioning is genuine, not just badging. MoreInfluence tends to fit US-headquartered brands wanting agnostic full-service campaign execution without the conflict-of-interest risk that arises when an agency also manages creators it recommends. The no-talent-roster pitch sounds like positioning until you have really been on the receiving end of weighted creator recommendations from an agency-managed roster, then it sounds like common sense. Both work on quote-based engagements, so direct pricing comparison is not possible without specific scopes.
How Flinque compares
Neither agency is the right answer if the brief is self-serve creator discovery rather than full-service execution. That is a different category, with cost and control profiles that neither Zorka nor MoreInfluence is built for.
Flinque is one option for that self-serve path. The platform finds creators across Instagram, YouTube, TikTok and X via niche together with audience filters, applying a fake follower scan plus an engagement benchmark per profile, available free or for $49 each month. The honest trade-off: no senior agency strategist, no execution capacity, no gaming-vertical specialism, no full-service team. What you get is discovery plus vetting that runs inside your own workflow. Decide based on what your team is willing to own internally. Vertical performance plus execution sits at Zorka. Agnostic full-service in the US sits at MoreInfluence. Self-serve discovery sits at Flinque or a similar tool.
Self-serve discovery instead of agency engagement?
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