Ubiquitous vs HelloSociety: Which to Pick in 2026
A live TikTok-first agency against a name that no longer runs alone. Ubiquitous runs data-driven TikTok campaigns at scale today. HelloSociety pioneered influencer marketing but the New York Times absorbed and dissolved it. Active choice versus history. Here is which fits, plus a software route.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Ubiquitous if
- You want a live TikTok-first agency
- You want data-driven creator selection
- You want scale across short-form social
On HelloSociety
- It pioneered influencer marketing from 2012
- The New York Times acquired it in 2016
- It was folded into Fake Love and wound down as standalone
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Ubiquitous vs HelloSociety vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | Ubiquitous | HelloSociety | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting a live TikTok agency | No longer a standalone option | Teams running discovery in-house |
| Agency type | TikTok-first data-driven agency | Pioneering agency, since dissolved | Self-serve software, not an agency |
| Engagement model | Managed, data-driven | Was managed, now absorbed | Flat monthly subscription |
| Typical minimum | Undisclosed | Not applicable | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | 14,000+ creators, 8B+ reach | Was a 1,500+ influencer network | 10M+ verified, 200 data points each |
| Platforms covered | TikTok, Instagram, YouTube, Facebook | Was multi-platform | Instagram, YouTube, TikTok, X |
| Services | Campaigns scored on median views | Was content and analytics led | Discovery, vetting and audience data |
| Campaign management | fully managed | no:dissolved | You run it, software assists |
| Content and usage rights | Per campaign | Not applicable | You negotiate directly with creators |
| Paid amplification | Median-view and historical scoring | Pioneered influencer marketing | Run your own whitelisting |
| Measurement and reporting | Live and scaling | Absorbed into the New York Times | Audience and fake-follower data built in |
| Team and locations | Los Angeles | Was Santa Monica, founded 2012 | Software with support included |
| Time to launch | After scoping | Not applicable | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Ubiquitous
Ubiquitous made its name running TikTok campaigns at a scale most agencies cannot hold together. The Los Angeles agency is full-service and data-driven, with a creator network it puts past 14,000 and a combined reach over eight billion followers, weighted to TikTok but active on Instagram, YouTube and Facebook too. Its data angle is specific: it scores creators on median views and historical performance rather than follower counts, so selection leans on what a creator actually delivers. Case studies cite millions of views and strong sales lift for consumer brands.
It runs campaigns end to end as a managed service. Pricing is not published. Against HelloSociety, Ubiquitous is the live, scaling TikTok-first agency, where HelloSociety is a name that no longer operates alone. The next section covers HelloSociety. A brand that would rather run its own creator search has a third route.
What Ubiquitous does well
- TikTok-first at real scale
- 14,000+ creators, 8B+ combined reach
- Selection scored on median views
- Strong consumer-brand case studies
Where it falls short
- TikTok-weighted focus
- No public pricing
- Managed only, no self-serve search
- Volume scale over boutique touch
What is HelloSociety
HelloSociety belongs to the history of influencer marketing more than its present. Kyla Brennan founded it in Santa Monica in 2012, first as an analytics tool and then as a full-service social storytelling agency with a curated network of around 1,500 influencers across fashion, home decor, fitness, food and travel. It was an early gold standard for the category, pairing a social-marketing tech platform with vetted creators and analytics, which is why the New York Times acquired it in 2016 to bolster its T Brand Studio.
In 2019 the Times decided HelloSociety would no longer run as a standalone business, folding its services into Fake Love, its experiential agency, then winding the brand down by 2020. So it is not a live agency you can hire today. Against Ubiquitous, which is active and scaling, HelloSociety is a pioneer that was absorbed. One runs campaigns now. The other shaped the early playbook. For brands that would rather search creators themselves, there is a third path.
What HelloSociety does well
- Pioneered influencer marketing from 2012
- Curated network of around 1,500 creators
- Combined tech platform with analytics
- Acquired by the New York Times in 2016
Where it falls short
- No longer a standalone agency
- Folded into Fake Love by 2020
- Cannot be hired directly today
- History rather than a live option
Head to head
Ubiquitous and HelloSociety are not really a fair fight in 2026. Ubiquitous is live and scaling, a TikTok-first data-driven agency picking creators on median views across a 14,000-strong network. HelloSociety pioneered the category from 2012 but the New York Times acquired it in 2016 and dissolved it as a standalone by 2020. One you can hire today. The other you cannot. If you found HelloSociety in a search, Ubiquitous is the live managed option.
There is also a route that needs no agency at all. Flinque is software: 10M verified creators across four platforms, each with a fake-follower score, at one published price, so you run the search in-house.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want a live TikTok agency
You want data-driven TikTok-first campaigns at scale, today. Ubiquitous works that way.
→ Pick UbiquitousYou searched for HelloSociety
HelloSociety no longer operates as a standalone agency after the New York Times folded it into Fake Love. For a live managed agency, Ubiquitous is the closer match.
→ Pick UbiquitousYou want to run discovery yourself
No retainer, no scoping call. You want to search 10M verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
Ubiquitous is a quote-led managed agency. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about Ubiquitous and HelloSociety
What is the difference between Ubiquitous and HelloSociety?
Is HelloSociety still operating?
What is Ubiquitous known for?
What was HelloSociety known for?
Which should I hire today?
How much does Ubiquitous cost?
Can I find creators myself instead?
Is there a software alternative to an agency?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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