Ubiquitous vs Fanbytes: Which to Pick in 2026
Both chase young audiences on short-form, just from different angles. Ubiquitous scores TikTok creators on performance data. Fanbytes is a Gen-Z specialist now backed by Brainlabs. Here is which fits your brief, plus a software route.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Ubiquitous if
- You want TikTok campaigns at scale
- You like data-led creator selection
- You want a large TikTok creator network
Choose Fanbytes if
- You want Gen-Z campaigns on TikTok and Snap
- You want a team backed by Brainlabs
- You sell to a young, social-first audience
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Ubiquitous vs Fanbytes vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | Ubiquitous | Fanbytes | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting TikTok at scale | Gen-Z brands on TikTok and Snap | Teams running discovery in-house |
| Agency type | Data-driven TikTok agency | Gen-Z social agency, part of Brainlabs | Self-serve software, not an agency |
| Engagement model | Managed campaigns | Managed campaigns | Flat monthly subscription |
| Typical minimum | Undisclosed, commission and fees | Undisclosed | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | 14,000+ creators, 27B+ followers | Bytesights indexes 3M+ influencers | 10M+ verified, 200 data points each |
| Platforms covered | TikTok, plus Instagram and YouTube | TikTok, Snapchat, Instagram, YouTube | Instagram, YouTube, TikTok, X |
| Services | TikTok strategy, creators, paid | Gen-Z social campaigns and talent | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Per campaign | Per campaign | You negotiate directly with creators |
| Paid amplification | Yes, paired with organic | Part of campaigns | Run your own whitelisting |
| Measurement and reporting | Median-views scoring, predictive | Bytesights data and trend prediction | Audience and fake-follower data built in |
| Team and locations | New York, founded 2021 | London, acquired by Brainlabs 2022 | Software with support included |
| Time to launch | After scoping | After scoping | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Ubiquitous
Ubiquitous is the data-first TikTok shop. Launched in 2021 out of New York, it scaled quickly into one of the larger TikTok-focused agencies, with a roster it counts past 14,000 creators and a combined audience north of 27 billion followers. Its signature is how it picks creators: median views and historical performance rather than headline follower counts, an approach it says gives steadier outcomes and a better CPM. The work is full-service and TikTok-weighted, with Instagram and YouTube in the mix, for clients including Amazon, Target, Adobe and McDonald's.
A proprietary platform runs discovery, outreach, contracts and tracking, with paid amplification layered onto organic creator posts. Pricing is not published, working off commission and management fees. So Ubiquitous is the metrics-led TikTok operator built in the short-form era. Fanbytes shares that Gen-Z lane but reached it earlier and by another path, covered next. Brands that would sooner handle creator search themselves have a third option.
What Ubiquitous does well
- Large TikTok creator network
- Scores creators on median views, not followers
- Proprietary discovery and tracking platform
- Recognisable enterprise clients
Where it falls short
- TikTok-weighted, less multi-platform depth
- No public pricing
- Managed only, no self-serve search
- Younger track record than veterans
What is Fanbytes
Fanbytes got to Gen-Z first. The London agency, founded in 2015, made its name running short-form creator campaigns for young audiences before most rivals took TikTok or Snapchat seriously, even building the UK's first TikTok house. Underneath sits Bytesights, a proprietary platform indexing more than 3 million influencers that powers trend prediction and creator picks. Its line has always been simple: reach Gen-Z where they actually are, with creators chosen on data rather than instinct.
In 2022 Brainlabs acquired Fanbytes. It now runs as Fanbytes by Brainlabs with a larger global network behind it. Pricing is not published and the model is managed campaigns. So the contrast with Ubiquitous is one of vintage and ownership: Fanbytes is the earlier Gen-Z pioneer now inside a bigger agency group, while Ubiquitous is the newer data-led TikTok specialist. Both lean on proprietary data. For brands that want to run discovery themselves, there is a third path.
What Fanbytes does well
- Genuine Gen-Z and short-form pedigree
- Bytesights indexes 3M+ influencers
- Backed by Brainlabs since 2022
- Built the UK's first TikTok house
Where it falls short
- No public pricing
- Focused on youth and social-first brands
- Managed only, no self-serve search
- Now one brand inside a larger group
Head to head
Ubiquitous and Fanbytes both work young short-form audiences, yet they got there differently. Ubiquitous launched in 2021 and ranks creators on median views, pushing them through its own platform. Fanbytes is the earlier Gen-Z pioneer, founded in 2015 and now inside Brainlabs, with its Bytesights platform behind it. One is the new data-led specialist. The other is the established Gen-Z name with a bigger group attached. Both bet on data.
Flinque is the option that is neither agency. It is discovery software: 10M verified creators across four platforms, each with a fake-follower score, at a single published price, so you find and vet creators yourself with no managed retainer on either side.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want TikTok at scale
You want data-led TikTok campaigns from a large creator network with paid amplification. Ubiquitous is built for that.
→ Pick UbiquitousYou want Gen-Z social campaigns
You sell to a young audience and want short-form campaigns from a Gen-Z specialist backed by Brainlabs. Fanbytes fits.
→ Pick FanbytesYou want to run discovery yourself
No retainer, no scoping call. You want to search 10M verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
Both are quote-led managed agencies. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about Ubiquitous and Fanbytes
What is the difference between Ubiquitous and Fanbytes?
How does Ubiquitous pick creators?
Is Fanbytes still operating?
Which is better for TikTok?
How much do they cost?
What platforms does each focus on?
Can I find creators myself with either?
Is there a software alternative to both agencies?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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