The Goat Agency vs Pulse Advertising

Why brands look at these two influencer agencies

When brands weigh up The Goat Agency vs Pulse Advertising, they are usually trying to pick a partner that can turn influencer buzz into real business results. You want clear impact, simple reporting, and a team that understands both creators and your customers.

This comes down to more than follower counts. You are choosing people, processes, and a way of working that will shape how your brand shows up online for months or years.

The core focus: social influencer campaigns

The primary keyword that captures this topic is influencer marketing agencies. Both teams live and breathe social channels, creator partnerships, and branded content that feels native on platforms like Instagram, TikTok, and YouTube.

They help brands move beyond one-off posts to more structured campaigns that can be tracked, improved, and repeated when they work.

What each agency is known for

Both agencies sit in the same broad space, but each has a different feel and reputation. Understanding this helps you work out which direction is closer to what you need.

The Goat Agency in simple terms

The Goat Agency is often linked with performance driven influencer work. They highlight measurable outcomes, like sign ups or sales, not just reach or impressions.

They are active across many sectors, from gaming and sports to finance, tech, and fast moving consumer products.

Pulse Advertising in simple terms

Pulse Advertising is widely associated with polished social storytelling, global brand work, and strong connections in fashion, lifestyle, travel, and beauty.

Their projects often lean toward brand image, premium content, and working with creators who match a specific aesthetic or lifestyle.

The Goat Agency: services and client fit

Goat positions itself as a full service influencer shop focused on performance. They handle everything from strategy to reporting, so brands can plug them in as an extension of their marketing team.

Services you can expect from Goat

While offers change over time, services typically include:

• Influencer strategy tied to clear business goals
• Creator discovery and vetting across major platforms
• Campaign management and content approvals
• Paid social amplification of creator content
• Reporting focused on conversions, not only reach
• Long term creator programs and ambassador setups

They often plug into performance marketing teams, not just brand or social teams, which shapes how they plan and measure.

How Goat tends to run campaigns

Goat usually starts by clarifying your key performance metric, such as new users, app installs, sign ups, or sales. Creative and channel choices are then built around that outcome.

They may pair organic influencer posts with paid media, whitelisting creator content to drive traffic at scale and testing many variations.

Creator relationships and talent access at Goat

Goat works with a wide range of creators, from micro influencers to larger names. Their value is less about owning exclusive talent and more about knowing which creators move the needle for specific audiences.

They lean on data and past results to guide casting rather than just focusing on headline follower counts.

Typical brands that work well with Goat

Brands that tend to get the most from Goat often share a few traits:

• Clear performance goals, such as lower acquisition cost or increased repeat purchases
• Comfort with testing and changing direction based on data
• Products that lend themselves to direct response style messaging
• Marketing teams who want to defend spend with hard numbers

If you are reporting weekly on cost per lead or cost per order, Goat’s style of work is usually a comfortable fit.

Pulse Advertising: services and client fit

Pulse has a strong foothold in brand led storytelling with influencers. They blend creative direction, content production, and influencer relationships, especially in visually driven categories.

Services you can expect from Pulse

Typical service areas include:

• Influencer strategy with an emphasis on brand positioning
• Creator selection based on style, image, and audience
• Campaign planning across multiple markets
• Content production and creative direction for social
• Event based activations, trips, and live experiences with influencers
• Reporting focused on brand metrics and social growth

Pulse frequently works with brands that care deeply about how they look and feel across every social touchpoint.

How Pulse tends to run campaigns

Pulse usually starts from your brand story, mood, and visual direction. From there, they design a narrative that can run across Instagram, TikTok, YouTube, or other channels.

Campaigns may feature hero creators, styled shoots, coordinated posts, and sometimes offline events that are heavily documented on social.

Creator relationships and talent access at Pulse

Pulse places strong emphasis on relationships in lifestyle, luxury, and fashion spaces. They focus on creators whose personal brand and aesthetic align with premium positioning.

These relationships help brands secure talent that may be harder to access without an established network.

Typical brands that work well with Pulse

Brands that often get the most out of Pulse tend to:

• Prioritize image, style, and long term brand equity
• Operate in fashion, beauty, luxury, travel, or lifestyle verticals
• Be willing to invest in high production value content
• Value social buzz and brand perception alongside sales

If you care as much about editorial quality and brand heat as about raw conversions, Pulse’s style may be closer to your needs.

How the two agencies really differ

On paper, both are influencer marketing agencies. In practice, they often feel different once you work with them. The clearest differences usually show up in three areas.

1. Performance focus versus brand polish

Goat is often more heavily associated with performance led thinking. Their storytelling tends to emphasize action: click, download, subscribe, or buy.

Pulse leans more into brand expression and curated content, especially for visually led sectors where aesthetic matters as much as short term sales.

2. Types of creators and communities

Goat typically works with a broad mix of creators, including many smaller and mid tier voices that can drive targeted outcomes and better costs.

Pulse may skew toward creators with strong personal brands, standout style, or clear authority in lifestyle spaces, even if they command higher fees.

3. Project feel and process

Goat projects often feel like extended performance campaigns, with testing, optimization, and detailed funnel metrics.

Pulse projects might feel more like brand campaigns, with detailed creative decks, moodboards, and an emphasis on how everything looks and feels.

Pricing approach and how work is scoped

Neither agency sells fixed SaaS style plans. Pricing usually depends on your brief, markets, and level of support needed.

How agencies typically charge

Both teams usually work with some mix of:

• Overall campaign budgets, including creator fees and paid media
• Agency fees for planning, management, and reporting
• Retainers for ongoing programs instead of one offs
• Separate production costs for shoots or events when relevant

Expect a custom proposal rather than a menu of packages.

Factors that affect total cost

Key drivers include:

• Number and tier of influencers involved
• Number of markets and languages
• Length of the program and content rights duration
• How much content production the agency needs to handle
• How many internal stakeholders need support and reporting

Luxury and lifestyle creators often cost more per post, which can make Pulse programs feel premium. Performance heavy programs with large testing volumes can also add up with Goat.

Strengths, limitations, and common concerns

Every agency choice involves trade offs. Understanding them upfront will help you manage expectations and budget.

Where Goat often shines

• Strong focus on measurable outcomes
• Comfort running multi platform campaigns with testing
• Broad creator pool across many sectors
• Reporting aimed at performance marketers and growth teams

This makes Goat appealing to brands with tight acquisition targets or e‑commerce goals.

Where Goat may feel limiting

• Creative may lean practical rather than ultra premium
• Heavier testing can feel complex for small teams
• Brands seeking high fashion “editorial” work may want more polish

A frequent concern is whether heavy performance focus might dilute long term brand storytelling.

Where Pulse often shines

• Strong eye for visual style and creator fit
• Good match for fashion, beauty, and lifestyle brands
• Comfort with global and multi market campaigns
• Ability to blend events, travel, and social content

Pulse is often selected when brands want social activity that looks like a high end campaign, not just a string of posts.

Where Pulse may feel limiting

• Premium creators and production can increase budgets
• Reporting may lean more to brand metrics than deep performance
• Smaller brands may struggle to justify larger campaign scales

Some marketers worry about tying premium brand work back to short term sales targets.

Who each agency is best suited for

To make this real, it helps to think in terms of brand types and goals.

Brands that often click with Goat

• Direct to consumer brands with clear funnels, such as subscription boxes or meal kits
• Apps and platforms focused on user growth and retention
• Online retailers who can track sales from creator links
• Finance or tech products needing measurable sign ups

If your leadership team wants dashboards showing cost per acquisition and return on spend, Goat’s mindset usually fits.

Brands that often click with Pulse

• Fashion labels, beauty brands, and luxury goods
• Travel and hospitality companies selling experiences
• Lifestyle and premium beverage brands
• Established brands refreshing their image on social

If your main goal is to be seen in the right places, with the right faces, and in the right way, Pulse often feels like the natural choice.

When a platform like Flinque can be a better fit

Full service agencies are great when you need strategic support, creative direction, and hands on management. They are not always the best choice for every brand stage or budget.

What a platform style option offers

A platform such as Flinque focuses on giving you tools rather than a managed team. You can search for creators, manage outreach, and track campaigns in house.

This can be attractive if you already have marketing staff and want to avoid agency retainers.

When to lean toward a platform

• You have tight budgets but plenty of internal time
• Your team wants to build direct creator relationships
• You prefer testing influencer activity before committing to a large agency engagement
• You need flexibility to spin campaigns up and down quickly

In these cases, software led options may be more practical than jumping straight into agency level fees and longer contracts.

FAQs

Is one of these agencies always better than the other?

No. Each agency fits different needs. Goat often suits performance driven and growth focused brands, while Pulse tends to serve image led, lifestyle, and luxury businesses better. Your goals, budget, and sector should drive the choice.

Can small brands work with these influencer agencies?

It depends on your budget and expectations. Both agencies usually work with brands able to fund multi month campaigns. Smaller brands may find a platform or niche boutique partner more realistic, especially for testing early influencer efforts.

Do these agencies guarantee sales from influencer campaigns?

No reputable agency can guarantee sales. They can design campaigns, choose creators, and optimize based on results, but audience behavior is never fully predictable. Expect honest targets, not promises of fixed revenue numbers.

How long should I plan to work with an influencer agency?

Most brands benefit from at least one to two full campaign cycles, often across several months. It takes time to test creators, refine messages, and see patterns. Short term trials can help, but sustained work usually delivers better learning.

Should I still run my own social channels when working with an agency?

Yes. Agencies manage campaigns and creators, but your own social presence remains important. Keep your channels active, responsive, and consistent with the stories your agency partners are telling through influencers.

Conclusion: choosing the right partner

Your decision between these influencer marketing agencies should start with clarity on what success looks like. Are you chasing sales and sign ups, or is your priority to upgrade brand image and social presence?

If performance and measurable outcomes come first, a performance minded partner like Goat is often more aligned.

If visual storytelling, lifestyle positioning, and premium brand feel matter most, a creative and image led team like Pulse may be better.

For leaner budgets or hands on teams, exploring a platform such as Flinque can provide more control and lower ongoing costs.

Whichever route you choose, push for clear goals, honest timelines, and transparent reporting so you can refine and improve over time.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.