★ Final days · ends July 31 15% off the Starter plan, forever. Use code FLINQUE15 COPY
New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
★ Extended offer: 15% off Starter forever with code FLINQUE15Ends July 31
Agency comparison · Updated August 13, 2026

Moburst vs IMA: Which to Pick

Both list Samsung as a client, so neither is small. What they actually do could hardly be more different. One engineers mobile app growth, with influencer as one lever inside it. The other runs global influencer campaigns as its whole business. Your metric decides this.

Short answer: pick Moburst if your goal is app installs, retention and mobile growth. Pick IMA if your goal is global influencer campaigns and brand reach. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose Moburst if

  • Your metric is installs, retention or app growth
  • You want ASO, user acquisition and creative together
  • Influencer is one growth lever, not the campaign

Choose IMA if

  • Your goal is influencer reach and brand campaigns
  • You want genuinely global creator work
  • You want the resources of a large production group
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

Moburst vs IMA vs Flinque

Fourteen factors across all three, from what each one is actually built to move. Flinque is the flat-price software option on the right.

FactorMoburstIMABest valueFlinque
Best forMobile app growth and installsGlobal influencer campaignsTeams running discovery in-house
TypeMobile-first growth agencyFull-service global influencer agencySelf-serve software
HeadquartersNew York, US/UK/Israel officesAmsterdam, NetherlandsRemote, serving 25+ countries
Core focusASO, user acquisition, media, creativeGlobal influencer campaignsDiscovery and vetting
Primary metricInstalls and retentionReach and brand impactCreators found and vetted
Influencer roleOne growth leverThe whole businessThe whole tool
OwnershipIndependentInside Monks, formerly S4 CapitalIndependent
Reported clientsGoogle, Uber and RedditDiesel, Tommy Hilfiger and NiveaSelf-serve, no client gate
Shared clientSamsungSamsungSelf-serve, no gate
Creator poolAgency relationshipsAgency relationships10M+ verified creators
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Free tierNoNoYes, no card
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is Moburst

New YorkMobile growthASO and UAGlobal offices

Moburst is a mobile-first growth agency, which is a different animal from an influencer shop. Working from New York with offices in the US, UK and Israel, it does app store optimisation, user acquisition, media buying and creative, all pointed at one outcome: getting an app installed and keeping people using it. Reported clients include Google, Uber, Samsung and Reddit, which are apps and platforms rather than consumer-goods brands, a spread that tells you where its expertise sits.

Influencer marketing exists inside Moburst's toolkit as one lever in a growth system rather than the headline. That framing is the thing to weigh. If your real objective is installs and retention and creators are one of several tactics that might move those numbers, Moburst is built to decide when influencer helps and when a different lever works better. If your objective is a brand influencer campaign judged on reach and resonance, a growth agency is optimising for a metric you may not be measuring.

What Moburst does well

  • Genuine depth in app growth, ASO and UA
  • Reported clients are major apps and platforms
  • Influencer chosen against a growth metric, not by default
  • Offices across the US, UK and Israel

Where it falls short

  • Not primarily an influencer agency
  • Optimises for installs, not brand reach
  • Influencer is one lever, not a specialism
  • No published pricing and no self-serve search

What is IMA

AmsterdamInside MonksInfluencer-firstGlobal

IMA is the influencer specialist of the pair. Unlike Moburst, that is its whole business. The Influencer Marketing Agency runs global campaigns from Amsterdam and sits inside Monks, the group formed when S4 Capital absorbed it into MediaMonks in 2019 and rebranded to Monks in 2024. That ownership brings production capacity and international reach a standalone shop could not fund, with your account being one of many the group holds as the trade.

Reported clients include Diesel, Tommy Hilfiger, Nivea and Samsung, a run of international consumer brands that fits an influencer-first, brand-led agency. One caution: published descriptions of IMA's creator network vary widely by source, so treat any headcount figure you are quoted as something to verify rather than a specification. Where Moburst asks how creators serve app growth, IMA asks how a global influencer campaign should be built, which is a fundamentally different starting question.

What IMA does well

  • Influencer marketing is its entire business
  • Global reach with group production capacity
  • Reported clients are international consumer brands
  • Amsterdam base suits European and global work

Where it falls short

  • Inside a group, so your account ranks against others
  • Published network-size figures are inconsistent
  • Not a mobile-growth or app-install specialist
  • No published pricing and no self-serve search

Moburst vs IMA head to head

The shared Samsung logo hides how little these two overlap. The real question is what number you are trying to move. If it is app installs, retention or mobile growth, Moburst is engineered for exactly that and treats influencer as one tactic among several it can deploy or skip. If it is influencer reach and brand impact at global scale, IMA is built around that and Moburst would be pointing its growth machinery at a goal it is not tuned for. Name the metric first, then the choice stops being close.

Both keep the creator pool behind a managed relationship and neither publishes pricing, so verification before signing is limited. Flinque is the opposite on that point: 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, whether creators are one lever in a growth plan or the whole campaign.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

Your metric is installs

You want an app grown, users acquired and retained. Influencer is one lever in that, which is exactly how Moburst treats it.

→ Pick Moburst

Your goal is a global campaign

You want influencer reach and brand impact across markets, with production behind it. That is IMA's whole business inside Monks.

→ Pick IMA

You just want the creators

Neither hands you a searchable pool. Flinque indexes 10M+ verified creators with a fake-follower score on each, free to start with no card.

→ Pick Flinque

You want to verify before committing

Both quote against a scope and publish little. Flinque reports 200 data points per creator so a shortlist rests on data, not a pitch.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

Influencer Discovery Platforms That We Made Easy and Affordable

Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about Moburst and IMA

What is the difference between Moburst and IMA?
Moburst is a mobile-first growth agency doing app store optimisation, user acquisition, media and creative, with influencer as one growth lever. IMA is a global influencer agency inside Monks, with influencer as its entire business. One is built to grow an app. The other is built to run brand influencer campaigns.
Which suits an app launch?
Moburst, clearly. Its reported clients are apps and platforms like Google, Uber and Reddit, with its whole system pointing at installs and retention. IMA is an influencer specialist judged on reach and brand impact, so for a growth metric like installs, Moburst is aimed at the number you actually care about.
Which suits a global brand campaign?
IMA. Influencer marketing is its entire business and, inside Monks, it has the production capacity and reach to run campaigns across markets. Moburst can deploy influencer as a growth tactic, though it is not built to run a brand-led global creator campaign, which is IMA's core competence.
Why do both list Samsung?
Large companies use many agencies at once across different brands, apps and objectives, so a shared client is normal rather than telling. Samsung may hire Moburst for app growth and an influencer specialist for brand work at the same time. The shared logo says little about which suits you, so ask each about the specific job it did.
Does Moburst do influencer marketing at all?
Yes, though as one lever within mobile growth rather than a standalone service. It will use creators when they are the right tactic for installs or retention and reach for a different lever when they are not. If you want influencer treated as the whole campaign rather than a growth input, that is not how Moburst is set up.
How reliable is IMA's stated network size?
Treat them carefully. Published descriptions of the IMA creator network vary depending on the source, which is common when a figure is repeated across marketing material over years. Ask for the current number in writing and what counts as being in the network, since the definition moves more than the underlying reality does.
How much do they cost?
Neither publishes pricing and both quote against a scope. Because one prices mobile growth and the other influencer campaigns, the proposals address different objectives entirely. Decide whether your goal is app growth or brand influencer reach, then price that rather than comparing two agencies built for different jobs.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

Continue Reading

More comparisons

Comparisons

inBeat vs Moburst

A micro-influencer and UGC agency against a mobile-growth shop.

Read article →Comparisons

Cure Media vs IMA

A Stockholm category specialist against a global agency inside Monks.

Read article →Comparisons

Disrupt vs IMA

A London performance-led shop against an Amsterdam global agency.

Read article →
Browse influencers by platform →
Skip the sales call. Compare all three free.