Obviously vs Goldfish: Which to Pick in 2026
A WPP-owned enterprise agency against a Latin America data specialist. One runs global, regulated-industry campaigns at scale, the other owns the LATAM market on pay-per-results and proprietary data. Here is which fits, plus a software option.
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Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Obviously if
- You run enterprise or Fortune 500 campaigns
- You need regulated-industry experience
- You want WPP-backed strategy and tech
Choose Goldfish if
- You are targeting Latin American markets
- You want pay-per-results pricing
- You want a data-driven regional specialist
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hand it to an agency
Obviously vs Goldfish vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | Obviously | Goldfish | Best valueFlinque |
|---|---|---|---|
| Best for | Enterprise and Fortune 500 brands | Brands targeting Latin America | Teams running discovery in-house |
| Agency type | Enterprise influencer agency, WPP-owned | Latin America data-driven agency | Self-serve software, not an agency |
| Engagement model | Custom, large six-figure deals | Custom, pay-per-results models | Flat monthly subscription |
| Typical minimum | Undisclosed, enterprise-scale | Undisclosed, results-based | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | Vast network, proprietary tech | 6,000+ creators, proprietary data | 10M+ verified, 200 data points each |
| Platforms covered | Instagram, TikTok, YouTube, global | All platforms, LATAM focus | Instagram, YouTube, TikTok, X |
| Services | Strategy, production, insights, experiential | Selection, measurement, optimization | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Regulated-industry compliance depth | ROI and metrics-based | You negotiate directly with creators |
| Paid amplification | Part of large campaigns | Pay influencers for results | Run your own whitelisting |
| Measurement and reporting | Proprietary AI reporting platform | Proprietary data systems | Audience and fake-follower data built in |
| Team and locations | New York, founded 2014, WPP-owned | Bogota, founded 2014, five countries | Software with support included |
| Time to launch | After scoping and strategy | After a strategy call | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Obviously
Obviously is the agency Fortune 500 brands lean on when a campaign has to be global, complex and compliant. Founded in New York in 2014 by Mae Karwowski and Maxime Domain, with San Francisco and Paris offices added later, it earned its reputation on enterprise creator work before WPP bought it in 2023 and brought it into the group. Its scope is wide, spanning strategy, talent management, creative production, business insights, research and experiential support, all run on proprietary tech that reads competitor spend and content trends. What truly separates it is compliance: it works comfortably in pharma, healthcare and finance, the regulated sectors most agencies avoid. The client roster runs to Google, Ford, Ulta and Amazon, with a claimed five billion impressions behind it. Against Goldfish's Latin America focus, Obviously is the enterprise heavyweight.
Pricing is private and tilts to large six-figure engagements, so any budget starts with a scoping conversation. What you get is reach married to rigor: a team near 100 capable of a global, multi-market campaign, in-house reporting and the compliance grounding regulated brands actually require. A Fortune 500 marketing lead feels that depth. The catches are textbook enterprise. The deal sizes lock out smaller brands and nothing here is self-serve. After the WPP deal you also work with a holding-company agency rather than the lean independent of years past. Its global, all-vertical reach also means it is not a Latin America native the way a regional specialist is. For a brand whose audience is in LATAM and wants results-priced local data, Goldfish runs a different play.
What Obviously does well
- Runs at enterprise and Fortune 500 scale
- WPP-owned, with in-house reporting tech
- Unusual comfort in regulated sectors
- Strategy through experiential, all in-house
Where it falls short
- Sized for big six-figure engagements
- Nothing self-serve, no CPA tracking
- Part of a holding group now, not solo
- Not a Latin America regional native
What is Goldfish
Goldfish made itself the name to beat in a market most global shops barely touch. Founded in 2014 by Natalia Serna Jaramillo, an ex-Google executive, it stands as Latin America's first and leading influencer marketing agency, headquartered in Bogota with reach into Mexico, Colombia, Peru, Chile and Panama, plus a top ranking in Colombia. Its whole identity runs on data. The agency describes itself as fully data-driven, working through three connected systems, one to choose creators, one to measure them, one to optimize, that forecast results and link every peso of spend to ROI, billed on pay-per-results terms that charge for what a campaign delivers rather than for posts. Across more than 700 clients and over 6,000 creators it counts P&G, Coca-Cola, Samsung, Uber and L'Oreal, carrying LATAM cultural fluency no outside agency can copy. Beside Obviously's enterprise machine, Goldfish is the Latin America data specialist.
Rates are quoted privately and frequently structured as pay-per-results, so what you spend follows what lands instead of a fixed fee. The buy is local depth welded to accountability: genuine expertise across Latin American markets, in-house data systems that pick and measure creators and a results model that pegs cost to ROI. For a brand whose buyers are in LATAM, that data edge on home turf is the appeal. The catches trace to the focus. It is made for Latin America, so a brand chasing the US, Europe or Asia falls outside its wheelhouse, the regional mastery does not carry into a worldwide rollout. And it offers none of Obviously's enterprise scale, regulated-sector depth or WPP backing. For a brand wanting a fully managed enterprise campaign with compliance depth, Obviously is the other route.
What Goldfish does well
- Latin America's first and top influencer agency
- Creator picks run fully on data
- Pay-per-results billing pegged to ROI
- Real LATAM cultural and market fluency
Where it falls short
- Made for LATAM, not worldwide rollouts
- Markets outside the region fall away
- No regulated-sector enterprise depth
- Regional strength, not WPP-scale reach
Head to head
The split here is enterprise rigor versus regional data depth. Obviously runs global, complex campaigns for Fortune 500 brands with WPP behind it and rare regulated-industry experience. Goldfish owns the LATAM market with proprietary data systems and pay-per-results pricing. One sells managed enterprise scale and compliance. The other sells regional data and accountability.
Pick by whether you want enterprise-managed global work or Latin America specialism. Neither is the do-it-yourself discovery middle: 10M verified creators across four platforms with a fake-follower score on each, at one published price, where you pick the creators yourself.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You run enterprise-scale campaigns
You want a global, complex campaign managed end to end with regulated-industry experience and WPP-grade tech. Obviously is built for that.
→ Pick ObviouslyYour audience is in Latin America
You want a data-driven regional specialist with pay-per-results pricing and deep local knowledge. Goldfish fits.
→ Pick GoldfishYou want to run discovery in-house
No retainer, no scoping call. You want to search 10M verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueYou want verified creators without a retainer
Obviously prices for large deals and Goldfish runs results-based work in LATAM. Flinque's free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
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Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about Obviously and Goldfish
What is the main difference between Obviously and Goldfish?
Which is more affordable, Obviously or Goldfish?
Which should I pick for Latin American markets?
How does each find creators?
Is Obviously owned by WPP?
What makes Goldfish different?
Who should pick Obviously over Goldfish?
Is there a software alternative to both agencies?
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