Skip the manual hunt
Search 10M+ verified creators by niche, engagement and audience quality, then export contacts. Free to start.
Introduction
Golf used to be the stuffiest sport on television. Then YouTube got hold of it. A wave of creators turned the game into something fun, social and genuinely funny, dragging a whole new generation onto the course. These channels now shape which clubs people buy and how the sport sees itself. If you want to understand modern golf (or market to golfers) you start here.
Here is the leaderboard, why these creators matter to brands, plus the trend driving it all.
The leaderboard
Here are the top golf creators on YouTube and what each is known for. Subscriber figures are reported and shift over time.
| Creator | Subscribers | Known for |
|---|---|---|
| Rick Shiels | ~2.9 to 3M | Club reviews, swing tips, ex-PGA coach |
| Good Good Golf | ~1.7M+ | Group brand, events, Callaway partner |
| Grant Horvat | ~1.36M | Challenges, PGA Tour Creator Classic winner |
| Garrett Clark (gm_golf) | ~1.3M | Match-play challenges, guests |
| Bob Does Sports | ~961K | Comedy golf, celebrity matches |
Sources: Essential Golf, MyGolfSpy, CreatorDB, Sportskeeda. Reported figures, approximate.
Why they matter to brands
Golf creators are not just entertainers. They have become a core marketing channel for the entire sport.
- They move gear. Rick Shiels' reviews reportedly sway nearly 20% of online golf equipment purchases.
- They build brands. Good Good runs its own apparel and club lines alongside a Callaway partnership.
- They reach the young. These channels brought a fresh, global, under-40 audience into golf.
- They convert. Engaged, purchase-driven audiences make them more efficient than many tour sponsorships.
The trend in numbers
The rise of golf YouTube is not anecdotal. The data backs it up. Figures are reported.
| Signal | What it shows |
|---|---|
| Watch-time | YouTube golf grew ~48% from 2022 to 2025 |
| New golfers | Over 30% say YouTube was their first learning source |
| Short-form | Golf Shorts and Reels grew ~110% year over year |
| Gear influence | Top reviewers sway a fifth of online equipment buys |
Sources: industry survey data 2025, as reported. Figures approximate.
How brands work with them
Golf creators offer brands far more than a logo on a hat. The partnerships tend to run deeper than traditional sports deals.
Equipment brands send clubs for honest reviews, knowing a Rick Shiels verdict carries real weight. Apparel and lifestyle brands sponsor challenge series and events, where the product appears in genuine play rather than a static ad. Some creators, like Good Good, have gone further and built their own product lines, becoming brands in their own right. The common thread is authenticity: golf audiences trust these creators precisely because the content feels real, which is exactly what makes the marketing work.
How to use this with Flinque
The big names are only the start. For most brands, the smarter play is a mid-sized or micro golf creator whose audience tightly matches the product, often at higher engagement and far lower cost than the household channels. The challenge is finding them, then confirming their following is genuine.
Flinque is built for that. You can search 10M+ verified creators by niche, including sport and golf, benchmark engagement to see past subscriber counts, then run a fake follower check before you partner. Admire the leaderboard, then find the creator who actually fits your brand.
Want to partner with golf creators? Find them on Flinque.
Use Flinque to search 10M+ verified creators by niche, run a fake follower check and benchmark engagement. Start free with no credit card.
Find and vet these creators yourself, free
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.
Find your next 10 creators in the next 10 minutes
Free plan. No credit card. Verified contacts included.
Try Flinque free →Common questions
Who is the biggest golf YouTuber?+
Rick Shiels is widely considered the top golf creator on YouTube, with a following reported around 2.9 to 3 million subscribers. A former PGA coach, he is known for honest club reviews, practical swing tips and course vlogs. His influence is so strong that survey data suggests his equipment reviews sway nearly 20% of online golf gear purchases. Figures are reported and shift over time.
Who are the top golf YouTube channels?+
Beyond Rick Shiels, the leading names include Good Good Golf, a group brand with over 1.7 million subscribers, Grant Horvat at around 1.36 million, Garrett Clark's gm_golf near 1.3 million, plus the comedy-focused Bob Does Sports at roughly 961,000. Danny Maude and Me and My Golf are also major instructional channels. The mix spans coaching, competition and pure entertainment.
Why are golf YouTubers so popular now?+
Because they made golf fun, social and accessible. YouTube golf watch-time reportedly grew 48% from 2022 to 2025, while over 30% of new golfers say YouTube was their first learning source. Short-form clips on Shorts and Reels grew around 110% year over year. Creators like Good Good and Grant Horvat brought a younger, global audience into a sport once seen as stuffy and exclusive.
Do golf YouTubers work with brands?+
Heavily and effectively. Good Good Golf partners with Callaway and has built its own apparel and club lines, while Rick Shiels' reviews directly influence gear sales. Channels like Bob Does Sports run brand partnerships, live events and merch. Because their audiences are engaged and purchase-driven, golf creators have become central to how equipment brands market, far beyond traditional tour sponsorships.
How do I find golf creators to work with?+
Start by deciding what you need, whether instruction, entertainment or competition, since channels specialise. Then look beyond the few huge names to mid-sized and micro golf creators, who often have higher engagement and lower costs. A discovery tool helps you filter by niche, audience and engagement, then verify the following is real. The right golf creator is the one whose audience matches your product, not just the biggest.
Continue reading
Creator List Another niche YouTube leaderboard. Read article →
ReportData Athlete reach and brand value. Read article →
ArticleCase Studies Sport-led creator campaigns that worked. Read article →
Popular influencer rankings
More guides from Flinque
Browse all
See Flinque in action
Influencer Discovery Platforms That We Made Easy and Affordable