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Agency comparison · Updated August 14, 2026

Newgen vs Influenzo: Which to Pick

One of these works big brands across markets. The other works three neighbouring countries only. Newgen is a London social-first agency with a major-brand roster. Influenzo covers the Benelux in depth from Brussels. Broad reach against a single region known well.

Short answer: pick Newgen if you want an agency working major brands at scale. Pick Influenzo if your campaign is the Benelux and needs local depth. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose Newgen if

  • You want an agency used to major brands
  • Your campaign spans markets or is large
  • Scale and breadth matter more than one region

Choose Influenzo if

  • Your campaign is Belgian, Dutch or Luxembourgish
  • You want Dutch and French handled natively
  • Local depth matters more than reach
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

Newgen vs Influenzo vs Flinque

Fourteen factors across all three, from a broad social-first agency to a Benelux specialist. Flinque is the flat-price software option on the right.

FactorNewgenInfluenzoBest valueFlinque
Best forMajor brands at scaleDeep Benelux campaignsTeams running discovery in-house
TypeFull-service social-first agencyFull-service influencer agencySelf-serve software
HeadquartersLondon, UKBrussels, BelgiumRemote, serving 25+ countries
ReachBroad, major brandsThe Benelux only25+ countries
Reported clientsPepsiCo, Porsche and HasbroMinimal public dataSelf-serve, no client gate
ScaleAgency scale, some acquisitionsOne region, three markets10M+ verified creators
StrengthSocial-first creative at scaleLocal language and cultureFilters and audience data
Public evidenceNamed major brandsThinPricing and limits published
LanguagesBroadDutch and French nativelyAny, you filter
Creator poolAgency relationshipsBenelux relationships10M+ verified creators
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Free tierNoNoYes, no card
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is Newgen

LondonMajor brandsSocial-firstScale

Newgen operates at the scale of recognisable brands. A London social-first agency, formerly Kairos Media, its reported client list runs to PepsiCo, Porsche, Hasbro and Samsung, the kind of roster that signals an agency comfortable with large, multi-market work. It grew partly through investment and the acquisition of other studios, so it carries some size behind the creative. For a brand that wants a partner used to operating at that level and across markets, that breadth is the reason to look at Newgen.

The trade for breadth is that a broad agency will not carry deep, native knowledge of every specific market it touches. Newgen can run work in many places, yet it is not a single-country specialist that lives inside one region's creator scene. That is the right shape for a large or multi-market brief and the wrong one for a campaign that hinges on the particular nuance of a small market. There is no self-serve tool or published pricing, so the diligence is confirming the scale translates to relevant, recent work in your category.

What Newgen does well

  • Used to major, multi-market brands
  • Reported clients are recognisable names
  • Scale behind the social-first creative
  • Comfortable with large briefs

Where it falls short

  • Not a single-market specialist
  • Less native depth in any one region
  • No self-serve tool or published rates
  • Scale must translate to relevant work

What is Influenzo

BrusselsBeneluxLocal depthInfluencer-only

Influenzo works three neighbouring markets and nothing else. From Brussels, it covers the Benelux, Belgium, the Netherlands and Luxembourg, calling itself result-oriented and treating that footprint as small enough to know in real depth. The complication that makes the focus worthwhile is language and scene: Belgium runs in Dutch and French with creator communities that do not overlap, while the Netherlands is a distinct market again, so a single-region specialist can handle nuance a broad agency would flatten.

The mirror image of that depth is its reach: none, beyond the Benelux. Influenzo is the wrong hire for anything outside those three markets. Its public record is thin too, with no substantial client list, so much of the assessment happens on a call. The questions that matter there are specific to the region, since a vague answer about the Benelux would undercut the entire reason to pick a local specialist over a larger agency with broader reach but shallower local knowledge.

What Influenzo does well

  • Deep knowledge of a single complex region
  • Dutch and French handled as standard
  • Knows Benelux creator scenes market by market
  • A footprint small enough to cover properly

Where it falls short

  • No reach beyond the Benelux
  • Minimal public data to assess before a call
  • No searchable index or self-serve tool
  • No published pricing

Newgen vs Influenzo head to head

The choice is reach against region. Newgen brings scale and a major-brand roster, which suits a large or multi-market campaign that needs a partner used to operating at that level. Influenzo brings deep Benelux knowledge, which suits a Belgian or Dutch campaign whose success rests on local nuance. If your brief is broad or spans markets, the bigger agency fits. If it is a single, complicated region, the specialist does. There is little overlap, so the deciding question is simply whether you need reach across markets or depth in one.

There is a way to serve either need and keep control yourself. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points including audience location, at $0 to start and $49 a month after, so you can work at reach across markets or filter down to the Benelux yourself, then decide whether a broad agency or a regional specialist is worth adding.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

Your brief is large or multi-market

You want an agency used to major brands at scale. That is Newgen.

→ Pick Newgen

Your campaign is the Benelux

You need Flanders, Wallonia and the Netherlands understood as distinct markets. That is Influenzo.

→ Pick Influenzo

You want reach and your own filtering

Across markets or down to one, on data. Flinque reports 200 data points per creator including location, free to start.

→ Pick Flinque

You want a knowable price

Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

Influencer Discovery Platforms That We Made Easy and Affordable

Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about Newgen and Influenzo

What is the difference between Newgen and Influenzo?
Newgen is a London social-first agency, formerly Kairos Media, used to major brands like PepsiCo and Porsche at scale. Influenzo is a Brussels agency that covers the Benelux, Belgium, the Netherlands and Luxembourg, in depth and nothing beyond it. One offers broad reach and a big-brand roster. The other offers deep knowledge of a single region, so they suit opposite briefs.
Is Newgen suited to a single-market campaign?
It can run one, though its strength is breadth and major-brand scale rather than deep native knowledge of a specific small market. For a campaign that hinges on the particular nuance of, say, the Benelux, a regional specialist will usually read the market better. Newgen makes more sense when the brief is large or spans markets, needing an agency used to operating at scale.
Is Influenzo worth it for a pan-European campaign?
Only for the Benelux portion. Influenzo covers Belgium, the Netherlands and Luxembourg in depth but does not reach beyond those three markets, so a pan-European brief would need another partner for the rest. It is worth it precisely when the campaign is Benelux-focused, where its local knowledge outperforms a broad agency treating the region as one block.
Which handles Belgium's languages better?
Influenzo, clearly, since Belgium runs in Dutch and French with separate creator communities and the Netherlands is a third market again. A Benelux specialist handles those languages and scenes natively, which is exactly the nuance a broad agency like Newgen, working many markets, would tend to flatten. For a Belgian campaign that language split is where a local specialist earns its place.
Which suits a major international brand?
Newgen, on scale. Its reported roster of large brands and its size after investment and acquisitions fit a major advertiser running broad or multi-market work. Influenzo works only the Benelux, so however strong it is there, it does not fit a brief that spans regions, which is where a bigger agency's reach becomes the deciding factor.
Does Newgen have another name?
It was formerly Kairos Media before rebranding, so older references may use that name, though it is the same business. That history includes investment and folding in other studios, which is part of where its scale comes from. If you find the previous name while researching, it points to Newgen today rather than a separate company.
How much do they cost?
Neither publishes pricing. Newgen quotes a campaign scoped to your brand and scale, while Influenzo quotes a Benelux campaign. So costs only firm up once each scopes your brief, which makes them hard to compare against each other or against a self-serve tool with published tiers up front.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

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