Disrupt vs IMA: Which to Pick in 2026
Two European agencies at different weights. Disrupt is a London culture-led shop part of the Tomorrow Group. IMA is Europe's largest influencer agency, now inside Monks under S4 Capital. Focused and cultural versus broad and resourced. Here is which fits, plus a software route.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Disrupt if
- You want culture-led UK and global campaigns
- You want creator content plus paid social
- You want data-first measurement
Choose IMA if
- You want Europe's largest influencer agency
- You want global creative and production attached
- You run multi-market campaigns at scale
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Disrupt vs IMA vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | Disrupt | IMA | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting culture-led UK campaigns | Brands wanting Europe's largest agency | Teams running discovery in-house |
| Agency type | Culture-led social and influencer agency | Full-service agency, part of Monks | Self-serve software, not an agency |
| Engagement model | Managed campaigns | Managed, retainer or project | Flat monthly subscription |
| Typical minimum | Undisclosed, mid-market | Undisclosed, enterprise level | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | Creators chosen on cultural relevance | Network of around 40,000 creators | 10M+ verified, 200 data points each |
| Platforms covered | Every social and entertainment platform | Multi-platform, global | Instagram, YouTube, TikTok, X |
| Services | Creator content plus paid media | Influencer strategy plus global production | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Per campaign | Per campaign | You negotiate directly with creators |
| Paid amplification | Core, paid social | Part of integrated campaigns | Run your own whitelisting |
| Measurement and reporting | Data-first, performance reporting | Daily dashboards and reporting | Audience and fake-follower data built in |
| Team and locations | London, founded 2016 | Amsterdam, founded 2010 | Software with support included |
| Time to launch | After scoping | After scoping | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Disrupt
Disrupt builds from culture down to the creator. Set up in London in 2016 and part of the Tomorrow Group next to the growth agency Found, it makes social and influencer campaigns designed to earn attention through culturally relevant storytelling. Creator content and paid social run as one rather than separate workstreams, each campaign anchored in performance data and clear reporting. Nokia and Primark have run work through it. The agency leans hard into TikTok culture.
The thesis is performance via relevance: right talent, right brief, provable outcomes. Rates are private and the work spans every social and entertainment platform under a managed model. Against IMA, Disrupt is the nimble culture-led operator with a growth-agency sibling, where IMA is the continental giant. The next section covers IMA. Brands that would sooner run their own creator search have a third route.
What Disrupt does well
- Culture-led, story-first campaigns
- Creator content plus paid social together
- Data-first with transparent reporting
- Part of the Tomorrow Group
Where it falls short
- No public pricing
- UK-centric base
- Smaller scale than IMA
- Managed only, no self-serve search
What is IMA
IMA is the giant in this matchup. The Amsterdam agency traces to 2010, started by Emilie Tabor and Maddie Raedts with Anneke Schogt as CEO from 2016. It became what it bills as the largest full-service influencer agency in Europe, fielding roughly 85 specialists and a network it puts near 40,000 creators. Pernod Ricard, Under Armour, Heineken and Booking.com number among its clients. The fact that frames it: in 2019 IMA was folded into MediaMonks under S4 Capital, the group that rebranded to Monks in 2024.
Sign with IMA now and you reach a large influencer practice plugged into a worldwide digital group, global creative and production stacked behind the creator reach. Daily dashboards tune the campaigns, pricing stays private and the work runs enterprise-scale. Where Disrupt is a focused culture-led shop, IMA is broad and backed by a holding company. For brands that would sooner run discovery themselves than hire either, there is a third path.
What IMA does well
- Europe's largest influencer agency
- Network of around 40,000 creators
- Global production via Monks
- Data-led campaign optimisation
Where it falls short
- Enterprise scale, not for small budgets
- No public pricing
- Now part of a large group
- Managed only, no self-serve search
Head to head
Disrupt and IMA are a focused shop and a giant. Disrupt runs culture-led campaigns from London, blending creator content with paid social and grounding it in data, with a growth-agency sibling in the Tomorrow Group. IMA is Europe's largest influencer agency, folded into Monks under S4 Capital, pairing a 40,000-creator network with global production. One bets on cultural relevance. The other brings holding-company scale. Your size and ambition pick this.
There is a route around both. Flinque is software: 10M verified creators across four platforms, each with a fake-follower score, at one published price. You run the search in-house, no scoping call and no enterprise retainer.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want culture-led UK campaigns
You want culturally relevant social campaigns blending creator content and paid, run from London. Disrupt works that way.
→ Pick DisruptYou want broad scale and production
You want Europe's largest influencer agency with global creative and production attached. IMA, now part of Monks, fits.
→ Pick IMAYou want to run discovery yourself
No retainer, no scoping call. You want to search 10M verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
Disrupt is a culture-led shop and IMA works enterprise budgets. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about Disrupt and IMA
What is the difference between Disrupt and IMA?
What is Disrupt known for?
Is IMA still independent?
Which is better for a focused UK campaign?
How big is IMA?
Do they publish pricing?
Can either help me find creators myself?
Is there a software alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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