Disrupt vs IMA: What Happened to IMA
One of these is not a live option. The 2019 merger ended IMA as a brand; Monks carries the practice. Disrupt is the side you can actually brief.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Disrupt if
- You want culture-led UK and global campaigns
- You want creator content plus paid social
- You want data-first measurement
Look up IMA if
- You are tracing where the work moved
- You are checking whether IMA still trades
- You want to be pointed at Monks instead
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Disrupt vs IMA vs Flinque
The factors below are set out for both. Only Disrupt is a live option. IMA no longer trades under its own name; the 2019 merger put the work inside Monks. Flinque is the flat-price software option on the right.
| Factor | Disrupt | IMA | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting culture-led UK campaigns | Not available, brand retired | Teams running discovery in-house |
| Agency type | Culture-led social and influencer agency | Full-service agency, part of Monks | Self-serve software, not an agency |
| Engagement model | Managed campaigns | Managed, retainer or project | Flat monthly subscription |
| Typical minimum | Not established (homepage checked Sep 2026) | Not established (Monks page checked Sep 2026) | Free, then $49/mo |
| Published pricing | No | None, nor any at Monks | $0 to $150/mo, public |
| Creator network | Creators chosen on cultural relevance | Network of around 40,000 creators | 10M+ verified, 200 data points each |
| Platforms covered | Every social and entertainment platform | Multi-platform, global | Instagram, YouTube, TikTok, X |
| Services | Creator content plus paid media | Influencer strategy plus global production | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Per campaign | Per campaign | You negotiate directly with creators |
| Paid amplification | Core, paid social | Part of integrated campaigns | Run your own whitelisting |
| Measurement and reporting | Data-first, performance reporting | Not available | Audience and fake-follower data built in |
| Team and locations | London, founded 2016 | Amsterdam, until 2019 | Software with support included |
| Time to launch | After scoping | After scoping | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Disrupt
Disrupt builds from culture down to the creator. Set up in London in 2016 and part of the Tomorrow Group next to the growth agency Found, it makes social and influencer campaigns designed to earn attention through culturally relevant storytelling. Creator content and paid social run as one rather than separate workstreams, each campaign anchored in performance data and clear reporting. Nokia and Primark have run work through it. The agency leans hard into TikTok culture.
The thesis is performance via relevance: right talent, right brief, provable outcomes. Rates are private and the work spans every social and entertainment platform under a managed model. That comparison does not hold, because IMA is no longer trading. The next section covers IMA. Brands that would sooner run their own creator search have a third route.
What Disrupt does well
- Culture-led, story-first campaigns
- Creator content plus paid social together
- Data-first with transparent reporting
- Part of the Tomorrow Group
Where it falls short
- No public pricing
- UK-centric base
- Smaller scale than IMA
- Managed only, no self-serve search
What IMA was
IMA cannot be hired. The evidence is straightforward: the old domain now lands on Monks, while monks.com/ima is a 404. It merged into MediaMonks in August 2019.
No rate card or minimum appears on the Monks influencer page; it routes to an enquiry form. The published client list ran to eight names, among them Pernod Ricard, Under Armour, Heineken and Booking.com. Its campaign categories ran across fashion, retail, electronics, automotive, travel and beauty.
No current network figure exists for the Monks influencer practice, so the 2019 number should not be updated by guesswork. Monks is the business a reader would actually engage.
What IMA was known for
- Amsterdam base until the 2019 merger
- Fashion and beauty campaign work
- Full-service influencer campaigns out of Amsterdam
- Founded 2010 by Emilie Tabor and Maddie Raedts
Why it is not a live option
- The brand no longer exists to hire
- monks.com/ima returns a 404
- Every figure on record is dated 2019
- No IMA reference survives on the Monks page
Head to head
There is an asymmetry to state before any comparison. MediaMonks, part of S4 Capital, merged with it in August 2019. Today IMA is a closed chapter: imagency.com redirects to the Monks influencer marketing page and monks.com/ima returns a 404. No current position exists for IMA on this.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You are checking on IMA
If you came here for IMA, the live answer is Monks.
→ Read the historyYou want to run discovery yourself
No retainer, no scoping call. You want to search 10M+ verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
IMA is not a live option, so it cannot be weighed against Disrupt on this point. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about Disrupt and IMA
What is the difference between Disrupt and IMA?
What is Disrupt known for?
Is IMA still independent?
Which is better for a focused UK campaign?
How big is IMA?
Do they publish pricing?
Can either help me find creators myself?
Is there a software alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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