MG Empower vs Influencer Response: What Happened to Influencer Response
One of these is not a live option. Influencer Response stopped trading as a brand after its 2022 acquisition. MG Empower is the side you can actually brief.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose MG Empower if
- You want integrated influencer and brand work
- You run global multi-market campaigns
- You want experience and creative too
Look up Influencer Response if
- You are checking whether Influencer Response still trades
- You are tracing where the work moved
- You need the history rather than a supplier
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want a searchable verified database not a managed service
MG Empower vs Influencer Response vs Flinque
The factors below are set out for both. Only MG Empower is a live option. There is no Influencer Response brand left to approach. Flinque is the flat-price software option on the right.
| Factor | MG Empower | Influencer Response | Best valueFlinque |
|---|---|---|---|
| Best for | Global brand-builders | Not available, brand absorbed | Teams running discovery in-house |
| Agency type | Integrated influencer agency | Direct-response agency | Self-serve software, not an agency |
| Engagement model | Full-service managed | Full-service managed | Flat monthly subscription |
| Typical minimum | Project min about $10,000 | Not established (archived 2022 site) | Free, then $49/mo |
| Published pricing | No | None | $0 to $150/mo, public |
| Creator network | Proprietary CRM, 1M+ influencers | Creator, MCN and agency relationships | 10M+ verified, 200 data points each |
| Platforms covered | Multi-platform social | YouTube, podcasts, multi-platform | Instagram, YouTube, TikTok, X |
| Services | Influencer, social, experience, creative | Scripting and A/B testing | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Negotiated per deal | Negotiated per deal | You negotiate directly with creators |
| Paid amplification | integrated paid | response-focused | Run your own whitelisting |
| Measurement and reporting | Campaign and reach reporting | Not available | Audience and fake-follower data built in |
| Team and locations | London and New York | Not verified first-party | Software with support included |
| Time to launch | Onboarding then activate | Onboarding then activate | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is MG Empower
MG Empower is a global influencer and integrated marketing agency. Founded in 2017 by Maira Genovese, formerly of American Express, YSL and Burberry, it runs offices in London and New York and has grown from influencer into integrated work spanning influencer, social, experience, strategy and creative, backed by a proprietary CRM of 1M+ influencers.
Its campaigns have reached more than a billion people across 40+ territories in 17 languages, for clients like TikTok, Ford, Porsche, Bumble and Deliveroo. A note on ownership: MG Empower was acquired by Amyris in 2021 and although Amyris later entered Chapter 11, the MG Empower site remains active as of 2026. For brand-building at scale, this is the integrated option.
What MG Empower does well
- Integrated influencer and brand building
- Proprietary CRM of 1M+ influencers
- Global reach across 40+ territories
Where it falls short
- Pricing not established from its homepage, about or connect pages (checked Sep 2026)
- Acquired by Amyris in 2021
- Full-service managed only
What Influencer Response was
Influencer Response is a retired brand. Two steps ended it: a merger with Volt Agency in May 2022 and an acquisition in December 2022. The proof sits on the companies' own pages: the brand is absent from the acquirer's own pages and its domain is dead.
Acceleration Partners is itself covered elsewhere in this set, which makes this a page about a predecessor. The company itself claimed promotions in the thousands. The work continues at Acceleration Partners under the Performance Influencer name.
San Diego appears in directories and trade press only, so it is recorded as unconfirmed rather than as a fact. A brand that wanted Influencer Response should be talking to Acceleration Partners.
What Influencer Response was known for
- TechStyle Fashion Group as its one named client
- A claim of thousands of promotions run
- Response measurement rather than reach
- Host-read podcast placements
Why it is not a live option
- No headquarters could be verified first-party
- Acceleration Partners sells the work as Performance Influencer
- Its own domain no longer serves
- The capability was renamed
Head to head
There is an asymmetry to state before any comparison. The record is clear the name appears nowhere on Acceleration Partners' current influencer service page, which sells the capability as Performance Influencer. What a searcher needs to know first is that Influencer Response is not a business you can engage. After a May 2022 merger with Volt Agency it was acquired by Acceleration Partners on 5 December 2022. Only MG Empower can take a brief, so the question worth answering is what became of Influencer Response.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You arrived looking for Influencer Response
This point cannot be answered for Influencer Response, which does not trade. Acceleration Partners is.
→ Read the historyYou want flat-price verified discovery
No retainer and no sales call. You want to search 10M+ verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing for the first time
Both quote managed work after a call. Flinque's free plan lets you find and vet creators with no card then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about MG Empower and Influencer Response
What is the difference between MG Empower and Influencer Response?
Is Influencer Response still independent?
Which is more affordable?
Who founded MG Empower?
Which is better for performance and conversions?
Do either offer a free plan?
Which should a global brand pick?
Is there a flat-price alternative for discovery?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.