LTK vs INF Influencer Agency (Now INF Agency Inc.): Commerce Stack or Booked Talent
Two different doors into creator marketing. LTK, the brand rewardStyle and LIKEtoKNOW.it became, runs a commerce platform with its own shopping app. INF Agency Inc., formed in 2016 as INF Influencer Agency, represents a roster of creators and takes brand bookings by email.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose LTK if
- Sales through retailers are the number you report on
- You want creator content amplified with LTK Ads or LTK Boost
- Retail media or CTV placements belong in the same budget
Choose INF Agency Inc. if
- You already know which kind of creator you want and prefer booking through their manager
- Casting and influencer relations are the gaps in your team
- A named roster behind DoorDash and Mejuri collaborations appeals
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
LTK vs INF Agency Inc. vs Flinque
LTK's cells come from its company, brands and privacy pages; INF's from its homepage, its privacy page and the 2016 formation release. All were read in September 2026.
| Factor | LTK | INF Agency Inc. | Best valueFlinque |
|---|---|---|---|
| Kind of business | Creator commerce and affiliate platform | Talent management agency, by its own description | Discovery software |
| Earlier name | rewardStyle and LIKEtoKNOW.it | INF Influencer Agency | Not applicable |
| Legal entity | rewardStyle, Inc. | INF Agency Inc. | Flinque |
| Year | 2011 | 2016 (formed 21 March) | Not relevant |
| Location | Dallas HQ; entities in London and Berlin | Address not found on its two pages (Sep 2026) | Online |
| Who it works for | Brands, creators and shoppers | Its roster of creators, booked by brands | Brands and agencies searching creators |
| Brand-side offer | LTK 360, LTK Optimize, LTK RMN, LTK Soiree | Bookings, casting, influencer relations | Search, filters, saved lists |
| Creator-side offer | Shoppable links and a personal LTK shop | Contracts, payment, approvals, posting schedule | Not a talent agency |
| Collaborations or clients named | Mary Kay, Missguided, Walmart | DoorDash, KitchenAid, Clio Cosmetics | Search any category |
| Scale claim | 1M+ brands and 160+ countries, per LTK | Roster count not found on either page | 10M+ verified creator profiles |
| Sales claim | $4.1B in trackable sales a year (brands page) | Not applicable | Not applicable |
| Pricing | Rate card not found on company, brands or All-in-1 pages (Sep 2026) | Routed to [email protected] | Free $0, Starter $49/mo, Enterprise $150/mo |
| Where brands start | company.shopltk.com brands page | Email [email protected] | Self-serve account |
| Best used for | Retail sales from creators | Booking managed talent | Shortlisting and vetting |
How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is LTK
LTK is the current name for the business once known as rewardStyle and LIKEtoKNOW.it. Its company site carries a standing banner saying both are now part of the LTK global family of brands. The legal entity is unchanged: rewardStyle, Inc., at 3102 Oak Lawn Avenue in Dallas, with sister entities rewardStyle Uk Ltd and rewardStyle GmbH. LTK dates itself to 2011 and claims 14 years of proprietary data.
What it sells is a creator commerce platform. Creators earn through shoppable links and their own LTK shops, shoppers browse the LTK app and brands buy tools on top: LTK 360, LTK AI Enriched, LTK Optimize, LTK RMN, LTK Soiree and LTK All-in-1 among them. Its brands page claims $4.1B in trackable sales a year and quotes Missguided, Mary Kay and Walmart. The company counts nearly 1,100 LTK millionaires across brands and creators.
What LTK does well
- Retailer integrations number 8,000, per LTK
- Creator content can be boosted with its own ad products
- Full-funnel reporting and attribution for brands
- Reaches 160+ countries by its own count
Where it falls short
- A rate card was not found on the pages checked in Sep 2026
- Adjacent hero figures on its company page disagree on annual sales
- Its entity name, rewardStyle, Inc., differs from the brand
- A creator headcount was not found on its current pages; it cites $3B+ invested in creators instead
What is INF Agency Inc.
INF Agency Inc. began life as INF Influencer Agency, announced on 21 March 2016 as a partnership between The Feldman Agency and W/M Influencer Agency. W/M's co-founders were Jessica Thomas Cooke and Hilary Chan-Kent. The formation release placed The Feldman Agency in Toronto and Vancouver. INF's own site today gives a postal address on neither of its two pages, so we do not name a city for it.
Its homepage calls INF a boutique talent management agency with a full-service, collaborative approach, under the line Follow Real People. The work is roster-side: exclusive talent management, bookings for brands, influencer casting, influencer relations and running a programme's contracts, payment, approvals, posting schedule and reporting. Collaborations on show include @haleyivers with Mejuri, @ssssamanthaa with SIGMA and @CaitlinDeChiara with KitchenAid. Brands write to [email protected]; creators apply at [email protected].
What INF Agency Inc. does well
- One email address gets a booking conversation started
- Handles contracts, payment and approvals for its talent
- Five named brand collaborations shown on its homepage
- Its site carries a 2026 copyright line and the business is trading
Where it falls short
- A roster count was not found on either of its two pages
- You book from its roster, not from the wider creator market
- An address was not found on its homepage or privacy policy
- Rates were not established from its site in September 2026
LTK vs INF Agency Inc. head to head
Think about which side of the deal each one sits on. LTK is infrastructure. Creators use it to earn on links, shoppers use it to buy and brands pay for products that plug their catalogue into that loop. INF sits with the talent. It represents a roster, fields brand bookings and handles the paperwork a creator would otherwise do alone. So LTK suits a brand that wants many creators pushing products it can track to a sale. INF suits a brand that wants a handful of specific people and a manager to deal with.
Measurement follows the same split. LTK sells full-funnel reporting and attribution as part of the platform and claims $4.1B in trackable sales a year. INF lists reporting within its programme management work. On price, the pages we read gave a figure for neither. LTK's brand products are described on its brands and All-in-1 pages; INF answers at [email protected].
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
Affiliate sales through a retailer
Shoppable links and 8,000 integrated retailers are the core product.
→ LTKBooking two specific creators
A managed roster with contracts and approvals handled by the agency.
→ INF Agency Inc.Adding CTV to a creator launch
LTK CTV and retail media sit on the same brand stack.
→ LTKFinding creators outside any roster
Filter 10M+ verified profiles by audience before you email a single agency.
→ FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about LTK and INF Agency Inc.
Are LTK and rewardStyle the same company?
Is INF Influencer Agency the same as INF Agency Inc.?
Where is INF based?
Which brands has INF worked with?
What does LTK offer brands?
How much do they cost?
Can a creator join either one?
How is Flinque different from both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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