LetsTok vs HelloSociety: What to Know in 2026
A free AI-powered influencer platform against a pioneering agency that no longer operates. LetsTok is live with 10,000 verified creators, HelloSociety was acquired by the New York Times and wound down by 2020. Here is what to know, plus a flat-price pick.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose LetsTok if
- You want a free AI-powered platform
- You run TikTok and short-form campaigns
- You want fast 48 to 72 hour turnaround
HelloSociety is no longer available
- It was acquired by the New York Times in 2016
- It wound down as a standalone by 2020
- You cannot hire it today, so see the alternatives
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want a searchable verified database not a managed service
LetsTok vs HelloSociety vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | LetsTok | HelloSociety | Best valueFlinque |
|---|---|---|---|
| Best for | TikTok and short-form brands | Was multi-platform campaigns | Teams running discovery in-house |
| Agency type | Free AI-powered platform | Dissolved agency | Self-serve software, not an agency |
| Engagement model | Self-serve, free | No longer operating | Flat monthly subscription |
| Typical minimum | Free, no monthly fees | Not available | Free, then $49/mo |
| Published pricing | free | No | $0 to $150/mo, public |
| Creator network | 10,000 verified creators | Was a 1,500+ network | 10M+ verified, 200 data points each |
| Platforms covered | TikTok and short-form, multi-platform | Was multi-platform | Instagram, YouTube, TikTok, X |
| Services | AI matching and campaigns | Was full-service influencer | Discovery, vetting and audience data |
| Campaign management | platform workflow | Not available | You run it, software assists |
| Content and usage rights | Negotiated in platform | Not available | You negotiate directly with creators |
| Paid amplification | AI video ads (2026) | Not available | Run your own whitelisting |
| Measurement and reporting | Performance-driven | Not available | Audience and fake-follower data built in |
| Team and locations | Israel, since 2020 | Dissolved by 2020 | Software with support included |
| Time to launch | 48 to 72 hours | Not available | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is LetsTok
LetsTok is a free AI-powered influencer marketing platform and marketplace. Founded in Israel in 2020 by a team including co-founder Udi Yadin, it raised a $1.5M pre-seed in 2021 and launched in the US and Hong Kong, charging no subscription fees and running 10,000 verified creators with a fast 48 to 72 hour turnaround.
In 2026 it leaned hard into AI, adding 300+ AI creators and AI video ads, positioning itself for performance-driven brand campaigns on TikTok and short-form video. For a brand that wants a free, fast, AI-forward way to run short-form influencer work, LetsTok is very much live and worth a look.
What LetsTok does well
- Free, no subscription fees
- 10,000 verified creators, fast turnaround
- 2026 AI creators and AI video generation
Where it falls short
- Newer and AI-heavy
- Short-form and TikTok lean
- Smaller network than incumbents
What is HelloSociety
HelloSociety was a pioneering influencer agency but it is no longer operating, which is the most important thing to know. Founded in Santa Monica in 2012 by Kyla Brennan, it was an early mover that ran a 1,500+ influencer network for clients like Western Digital, CVS and US Bank.
The New York Times acquired HelloSociety in 2016, folded it into Fake Love and wound it down as a standalone by 2020. So while you may still find old references to it, you cannot hire HelloSociety today. If it brought you here, the live options below, LetsTok or Flinque, are the practical alternatives.
What HelloSociety does well
- Pioneered influencer marketing from 2012
- Acquired by the New York Times in 2016
- Dissolved as a standalone by 2020
Where it falls short
- No longer operating
- Cannot be hired today
- Listed here for historical context
Head to head
There is not really a live contest here. LetsTok is a current, free, AI-powered influencer platform with 10,000 verified creators and a 2026 push into AI creators and video ads. HelloSociety was an early influencer agency that the New York Times acquired in 2016 and wound down by 2020, so it is no longer available to brands. If you searched for HelloSociety, the useful question is what to use instead.
On that question, LetsTok is the free, fast option for short-form and TikTok work and Flinque is the flat-price verified database if you want to search and vet 10M creators yourself across four platforms. Both are live today, which HelloSociety is not. Pick based on whether you want a managed-style platform or a self-serve discovery tool.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want a free AI-powered platform
You want to run short-form and TikTok campaigns on a free platform with verified creators and fast turnaround. LetsTok is built for that.
→ Pick LetsTokYou were looking for HelloSociety
HelloSociety was acquired by the New York Times and wound down by 2020, so it cannot be hired. Use a live alternative like LetsTok or Flinque instead.
→ See alternativesYou want flat-price verified discovery
No retainer and no sales call. You want to search 10M+ verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about LetsTok and HelloSociety
Is HelloSociety still in business?
What is LetsTok?
What happened to HelloSociety?
Does LetsTok really cost nothing?
What is a good alternative to HelloSociety?
Is LetsTok good for TikTok?
Which should I pick today?
Is there a flat-price alternative for discovery?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.