LetsTok vs HelloSociety: What Happened to HelloSociety
One of these is not a live option. HelloSociety has not operated since September 2019. LetsTok is the side you can actually brief.
One thing to know before comparing the two: Letstok has changed what it sells. It ran influencer and user-generated content campaigns. It now sells an agentic AI advertising platform from Israel, with published self-serve tiers at $49, $99 and $299 a month and an agency tier from $900.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose LetsTok if
- You want a free AI-powered platform
- You run TikTok and short-form campaigns
- You want fast 48 to 72 hour turnaround
HelloSociety is no longer available
- It was acquired by the New York Times in 2016
- It wound down as a standalone by 2020
- You cannot hire it today, so see the alternatives
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want a searchable verified database not a managed service
LetsTok vs HelloSociety vs Flinque
The factors below are set out for both. Only LetsTok is a live option. HelloSociety ceased to exist as a business in September 2019. Flinque is the flat-price software option on the right.
| Factor | LetsTok | HelloSociety | Best valueFlinque |
|---|---|---|---|
| Best for | TikTok and short-form brands | Not available, closed 2019 | Teams running discovery in-house |
| Agency type | Free AI-powered platform | Dissolved agency | Self-serve software, not an agency |
| Engagement model | Self-serve, free | No longer operating | Flat monthly subscription |
| Typical minimum | Free, no monthly fees | Not available | Free, then $49/mo |
| Published pricing | free | None | $0 to $150/mo, public |
| Creator network | 10,000 verified creators | Was a 1,500+ network | 10M+ verified, 200 data points each |
| Platforms covered | TikTok and short-form, multi-platform | Was multi-platform | Instagram, YouTube, TikTok, X |
| Services | AI matching and campaigns | Was full-service influencer | Discovery, vetting and audience data |
| Campaign management | platform workflow | Not available | You run it, software assists |
| Content and usage rights | Negotiated in platform | Not available | You negotiate directly with creators |
| Paid amplification | AI video ads (2026) | Not available | Run your own whitelisting |
| Measurement and reporting | Performance-driven | Not available | Audience and fake-follower data built in |
| Team and locations | Israel, since 2020 | Santa Monica, until 2019 | Software with support included |
| Time to launch | 48 to 72 hours | Not available | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is LetsTok
LetsTok is a free AI-powered influencer marketing platform and marketplace. Founded in Israel in 2020 by a team including co-founder Udi Yadin, it raised a $1.5M pre-seed in 2021 and launched in the US and Hong Kong, charging no subscription fees and running 10,000 verified creators with a fast 48 to 72 hour turnaround.
In 2026 it leaned hard into AI, adding 300+ AI creators and AI video ads, positioning itself for performance-driven brand campaigns on TikTok and short-form video. For a brand that wants a free, fast, AI-forward way to run short-form influencer work, LetsTok is very much live and worth a look.
What LetsTok does well
- Free, no subscription fees
- 10,000 verified creators, fast turnaround
- 2026 AI creators and AI video generation
Where it falls short
- Newer and AI-heavy
- Short-form and TikTok lean
- Smaller network than incumbents
What HelloSociety was
Two dates end the story: a March 2016 sale to The New York Times Company and a September 2019 closure. HelloSociety is a closed chapter now. The proof sits on the companies' own pages: a crawler sees a 200 but a reader sees an under-construction page.
The work continued for a time inside T Brand Studio. It was founded in 2012 and ran a curated influencer network rather than an open marketplace. It was sold by Science Inc in an all-cash deal.
The acquirer's own 2016 release could not be retrieved, so the trade-press account stands unconfirmed by the company. Nothing trading today answers to HelloSociety.
What HelloSociety was known for
- Editorial standards inherited from a publisher
- More than 1,500 influencers at the 2016 sale
- Founded 2012
- Pinterest and Instagram strength
Why it is not a live option
- There is no successor brand
- Dissolved as a standalone agency in September 2019
- There is no team to brief
- Facts rest on trade press rather than the company
Head to head
The two sides of this are not equivalent. Two dates end the story: a March 2016 sale to The New York Times Company and a September 2019 closure. What a searcher needs to know first is that HelloSociety is not a supplier you can appoint. Two checks settle it: nothing first-party survives and the domain serves a hosting placeholder. Only LetsTok can take a brief, so the question worth answering is what became of HelloSociety.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want a free AI-powered platform
You want to run short-form and TikTok campaigns on a free platform with verified creators and fast turnaround. LetsTok is built for that.
→ Pick LetsTokYou were looking for HelloSociety
HelloSociety was acquired by the New York Times and wound down by 2020, so it cannot be hired. Use a live alternative like LetsTok or Flinque instead.
→ See alternativesYou want flat-price verified discovery
No retainer and no sales call. You want to search 10M+ verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about LetsTok and HelloSociety
Is HelloSociety still in business?
What is LetsTok?
What happened to HelloSociety?
Does LetsTok really cost nothing?
What is a good alternative to HelloSociety?
Is LetsTok good for TikTok?
Which should I pick today?
Is there a flat-price alternative for discovery?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.