Influencer Response vs Goldfish: Which to Pick
Two performance shops in different regions. Influencer Response built a US direct-response craft and now sits inside Acceleration Partners. Goldfish is Latin America's data-driven leader, paying creators on results. US response versus LatAm data. Here is which fits, plus a software route.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Influencer Response if
- You want US direct-response influencer work
- You value scripting and A/B testing
- You want Acceleration Partners behind it
Choose Goldfish if
- You want reach across Latin America
- You want data-driven, pay-per-results
- You sell to LatAm consumer audiences
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Influencer Response vs Goldfish vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | Influencer Response | Goldfish | Best valueFlinque |
|---|---|---|---|
| Best for | DTC brands wanting US direct response | Brands wanting Latin America reach | Teams running discovery in-house |
| Agency type | Direct-response influencer agency, AP-owned | Data-driven LatAm influencer agency | Self-serve software, not an agency |
| Engagement model | Managed, direct response | Managed, pay-per-results | Flat monthly subscription |
| Typical minimum | Undisclosed | Undisclosed, results-based | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | Direct relationships, MCN and agency ties | 3,000+ creators, 700+ clients | 10M+ verified, 200 data points each |
| Platforms covered | YouTube, podcasts, multi-platform | Instagram, YouTube, TikTok across LatAm | Instagram, YouTube, TikTok, X |
| Services | Scripting, A/B testing, response | Selection, measurement, optimisation | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Per campaign | Per campaign or per result | You negotiate directly with creators |
| Paid amplification | Yes, response focus | Yes, ROI focus | Run your own whitelisting |
| Measurement and reporting | Cost-per, AOV and LTV aware | Proprietary data, real-time reporting | Audience and fake-follower data built in |
| Team and locations | San Diego, founded 2017, part of AP | Bogota, founded 2014, five countries | Software with support included |
| Time to launch | After scoping | After scoping | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Influencer Response
Influencer Response set out to tie influencer spend to response a brand could count, not awareness. Josh Butowsky, an award-winning direct-response marketer, founded it in San Diego in 2017. It is credited as one of the first influencer agencies built purely around direct response, running podcast and creator campaigns toward trackable outcomes at healthy ROI. Messaging is the craft: scripts tested hard, with title and CTA variants run against each other to hit cost-per goals while keeping an eye on AOV and LTV.
The agency merged with Volt in 2022, then Acceleration Partners bought it in 2024, folding it into AP's affiliate, partnership and influencer stack. Rates stay private. Against Goldfish, Influencer Response is the US response craft now riding a bigger partnership platform, while Goldfish owns Latin America on data. Both hunt outcomes, on different continents. A brand that would rather run its own creator search has a third route.
What Influencer Response does well
- Direct-response pioneer, response-focused
- Scripting and heavy A/B testing
- Now part of Acceleration Partners
- Aware of cost-per, AOV and LTV
Where it falls short
- No public pricing
- DTC and DR lean
- Managed only, no self-serve search
- US-focused
What is Goldfish
Goldfish made itself the name to beat in a market most global shops barely touch. Founded in 2014 by Natalia Serna Jaramillo, an ex-Google and ex-Procter and Gamble executive, it stands as Latin America's first and leading influencer marketing agency, headquartered in Bogota with offices across Colombia, Mexico, Peru, Chile and Panama. It runs on data as its backbone: proprietary systems for creator selection, measurement and optimisation that predict performance and prove ROI, with pay-per-results models that charge for outcomes.
It has worked with more than 700 clients across the region, connecting thousands of creators with brands like Procter and Gamble, Samsung, Uber, Coca-Cola, Mercado Libre and Rappi. Pricing follows results rather than a public rate card. So where Influencer Response brings US direct-response craft inside Acceleration Partners, Goldfish brings deep Latin America data and reach. Both chase outcomes, in different regions. For brands that would rather search creators themselves, there is a third path.
What Goldfish does well
- Latin America's first and leading agency
- 100% data-driven, pay-per-results
- Five-country regional footprint
- Major consumer-brand clients
Where it falls short
- No public rate card
- Latin America focus
- Managed only, no self-serve search
- Results model needs clear KPIs
Head to head
Influencer Response and Goldfish both chase outcomes, in different parts of the world. Influencer Response built a US direct-response craft on scripting and A/B testing, then moved inside Acceleration Partners. Goldfish is Latin America's data-driven leader, running selection, measurement and optimisation on proprietary systems while charging on results. One leans on messaging craft and a US partnership platform. The other leans on regional data and reach. Your market picks the side.
There is a route around both. Flinque is software: 10M verified creators across four platforms, each with a fake-follower score, at one published price. You run the search in-house, no performance retainer and no scoping call.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want US direct-response work
You want scripting, A/B testing and response optimisation from a DR pioneer now backed by Acceleration Partners. Influencer Response works that way.
→ Pick Influencer ResponseYou want Latin America reach
You want data-driven, pay-per-results campaigns across Colombia, Mexico and beyond. Goldfish fits.
→ Pick GoldfishYou want to run discovery yourself
No retainer, no scoping call. You want to search 10M verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
Both are quote-led performance shops. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about Influencer Response and Goldfish
What is the difference between Influencer Response and Goldfish?
Is Influencer Response independent?
What is Goldfish known for?
Which is better for Latin America?
How much do they cost?
What does Influencer Response specialise in?
Can I find creators myself with either?
Is there a software alternative to both agencies?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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