Goldfish vs Rosewood: Which to Pick in 2026
A data-driven LatAm agency against an LA creative studio. Goldfish runs influencer campaigns across Latin America on data, charging for results. Rosewood treats social as a creative discipline first, building culture-led campaigns in Los Angeles. Numbers versus ideas. Here is which fits, plus a software route.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Goldfish if
- You want reach across Latin America
- You want data-driven, pay-per-results
- You sell to LatAm consumer audiences
Choose Rosewood if
- You want culture-led creative ideas
- You want social-first content and production
- You want a studio for disruptive brands
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Goldfish vs Rosewood vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | Goldfish | Rosewood | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting Latin America reach | Brands wanting culture-led creative | Teams running discovery in-house |
| Agency type | Data-driven LatAm influencer agency | Social-first creative studio | Self-serve software, not an agency |
| Engagement model | Managed, pay-per-results | Managed, creative and production | Flat monthly subscription |
| Typical minimum | Undisclosed, results-based | Undisclosed | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | 3,000+ creators, 700+ clients | Creators woven into campaigns | 10M+ verified, 200 data points each |
| Platforms covered | Instagram, YouTube, TikTok across LatAm | Social-first across platforms | Instagram, YouTube, TikTok, X |
| Services | Selection, measurement, optimisation | Creative development and production | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Per campaign or per result | Per project | You negotiate directly with creators |
| Paid amplification | Yes, ROI focus | Brand and culture focus | Run your own whitelisting |
| Measurement and reporting | Proprietary data, real-time reporting | Cultural insight and bold ideas | Audience and fake-follower data built in |
| Team and locations | Bogota, founded 2014 | Los Angeles, founded 2013 | Software with support included |
| Time to launch | After scoping | After scoping | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Goldfish
Goldfish owns a market most global shops barely touch. Natalia Serna Jaramillo, an ex-Google and ex-Procter and Gamble executive, founded it in 2014. It now stands as Latin America's first and leading influencer marketing agency, run from Bogota with offices across Colombia, Mexico, Peru, Chile and Panama. Data is the backbone: proprietary systems for selection, measurement and optimisation that forecast performance and prove ROI, paired with pay-per-results models that bill for outcomes rather than promises. More than 700 clients in the region have worked with it.
Names like Procter and Gamble, Samsung, Uber, Coca-Cola, Mercado Libre and Rappi sit on the roster, connected to thousands of creators. Pricing follows results, not a public rate card. Against Rosewood, Goldfish is the data-led regional performer, where Rosewood is the LA creative studio. The next section covers Rosewood. A brand that would rather run its own creator search has a third route.
What Goldfish does well
- Latin America's first and leading agency
- 100% data-driven, pay-per-results
- Five-country regional footprint
- Major consumer-brand clients
Where it falls short
- No public rate card
- Latin America focus
- Managed only, no self-serve search
- Results model needs clear KPIs
What is Rosewood
Rosewood treats social as a creative discipline first, with creators woven into campaigns rather than bolted on. An independent agency in Los Angeles since 2013, it is a full-service creative studio and production house built around bold ideas, a close read of culture and social-first thinking, making campaigns for disruptive brands that want lasting cultural impact. The craft sits up front: creative development, copywriting, visual identity, content production, motion and community work, with creator collaboration folded into the storytelling rather than treated as a media buy.
Work spans names like Beats and ongoing social content for VALORANT esports, with a small senior team behind it. Pricing is project-based and not published. So where Goldfish runs data-led performance across Latin America, Rosewood builds culture-led creative out of LA. One optimises for results. The other invents the idea. For brands that would rather search creators themselves, there is a third path.
What Rosewood does well
- Social-first creative and production
- Strong on culture and bold ideas
- Creators woven into campaigns
- Independent studio for disruptive brands
Where it falls short
- Creative-led, not performance-led
- No public pricing
- Managed only, no self-serve search
- Smaller scale than network agencies
Head to head
Goldfish and Rosewood are numbers against ideas. Goldfish runs data-led influencer campaigns across Latin America, charging on results and proving ROI on proprietary systems. Rosewood is an LA creative studio that treats social as craft, building culture-led campaigns with creators woven in. One optimises for outcomes in a specific region. The other invents the creative. Your need, regional performance or original ideas, picks the side.
There is a route around both. Flinque is software: 10M verified creators across four platforms, each with a fake-follower score, at one published price. You run the search in-house, no performance retainer and no creative project.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want Latin America reach
You want data-driven, pay-per-results campaigns across Colombia, Mexico and beyond. Goldfish works that way.
→ Pick GoldfishYou want culture-led creative
You want bold, social-first ideas and production for a brand that wants cultural impact. Rosewood fits.
→ Pick RosewoodYou want to run discovery yourself
No retainer, no creative project. You want to search 10M verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
Both are quote-led managed shops. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about Goldfish and Rosewood
What is the difference between Goldfish and Rosewood?
What is Goldfish known for?
What is Rosewood known for?
Which is better for Latin America?
How much do they cost?
Which is more creative-led?
Can I find creators myself with either?
Is there a software alternative to both agencies?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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