Influencer Marketing Factory vs Goldfish: 2026 Pick
A US creator-campaign specialist against a Latin America data agency. One runs short-video campaigns out of Miami and New York, the other owns the LATAM market on pay-per-results and proprietary data. Here is which fits, plus a software option.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose The Influencer Marketing Factory if
- You want a US-based short-video specialist
- You target Gen Z on TikTok and Instagram
- You want creator campaigns tied to business goals
Choose Goldfish if
- You are targeting Latin American markets
- You want pay-per-results pricing
- You want a data-driven regional specialist
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hand it to an agency
The Influencer Marketing Factory vs Goldfish vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | The Influencer Marketing Factory | Goldfish | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting US short-video work | Brands targeting Latin America | Teams running discovery in-house |
| Agency type | US creator-campaign specialist | Latin America data-driven agency | Self-serve software, not an agency |
| Engagement model | Custom, campaign-based | Custom, pay-per-results models | Flat monthly subscription |
| Typical minimum | Undisclosed | Undisclosed, results-based | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | Vetted creators, platform partnerships | 6,000+ creators, proprietary data | 10M+ verified, 200 data points each |
| Platforms covered | TikTok, Instagram, YouTube | All platforms, LATAM focus | Instagram, YouTube, TikTok, X |
| Services | Influencer strategy, creators, content | Selection, measurement, optimization | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Campaigns tied to business goals | ROI and metrics-based | You negotiate directly with creators |
| Paid amplification | Short-form and creator content core | Pay influencers for results | Run your own whitelisting |
| Measurement and reporting | Platform partner status | Proprietary data systems | Audience and fake-follower data built in |
| Team and locations | Miami and New York, US-global | Bogota, founded 2014, five countries | Software with support included |
| Time to launch | After scoping and strategy | After a strategy call | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is The Influencer Marketing Factory
The Influencer Marketing Factory chose a lane and never left it. Based in Miami and New York, the global full-service agency does creator campaigns only, skipping the adjacent services other shops bolt on, which keeps every person and workflow trained on influencer marketing. Its reputation came from getting onto short video before most, running TikTok, Instagram and YouTube for a Gen Z and Millennial crowd, helped by platform partner ties that smooth access. Each engagement is handled fully, strategy and creator picks through to content and reporting, with the brief always anchored to a concrete business goal rather than vanity stats. The client list spans consumer brands, apps and global names, served from a US footing that reaches worldwide. Set against Goldfish's Latin America focus, the Factory is the US short-video specialist.
Rates are quoted custom and never listed, set per campaign, as managed shops tend to price. The value is concentration from a US base: people who do influencer marketing all day, short-video instincts suited to TikTok-era launches and platform ties that ease delivery, every bit pointed at measurable results. For a US or global brand wanting a specialist on the campaign, that focus is the pull. The catches come with the footing. It is US-rooted and global rather than a regional native, so a brand whose entire push lives in Latin America gets thinner local depth than a regional shop offers. Nothing here is self-serve either. The managed model also fits a real campaign over a quick trial. For a brand whose audience is in LATAM and wants results-priced local expertise, Goldfish runs a different play.
What The Influencer Marketing Factory does well
- A US influencer-only specialist
- Got onto short video ahead of most
- Briefs anchored to business goals
- Platform partner ties that ease access
Where it falls short
- US-rooted, less local depth in LATAM
- No self-serve tier, fully managed
- Managed model suits a campaign over a test
- A generalist for one specific region
What is Goldfish
Goldfish owns a region most global agencies treat as an afterthought. Founded in 2014 by former Google executive Natalia Serna Jaramillo, it is the first and leading influencer marketing agency in Latin America, headquartered in Bogota with operations across Mexico, Colombia, Peru, Chile and Panama, ranked the number one agency in Colombia. The defining trait is data: it calls itself 100 percent data-driven, built around three connected systems for creator selection, measurement and optimization that predict performance and tie spend to ROI, with pay-per-results models that charge for outcomes rather than posts. It has worked with over 700 clients and 6,000-plus creators, counting P&G, Coca-Cola, Samsung, Uber and L'Oreal among them, plus deep cultural and market knowledge across LATAM that a non-regional agency cannot match. Next to the Factory's US base, Goldfish is the Latin America data specialist.
Pricing is custom and unpublished, often run on pay-per-results models, so spend tracks outcomes rather than a flat fee. What you are buying is regional depth plus accountability: native expertise across Latin American markets, proprietary data systems that select and measure creators and a results-based structure that ties cost to ROI. For a brand whose audience is in LATAM, that local data advantage is the draw. The tradeoffs follow the focus. It is built for Latin America, so a brand targeting the US, Europe or Asia is outside its core, the regional specialism does not extend to a global rollout. And as a managed agency there is no self-serve tier. For a brand that wants a US-based short-video specialist with global reach, the Factory is the other route.
What Goldfish does well
- First and leading LATAM influencer agency
- 100 percent data-driven creator selection
- Pay-per-results pricing tied to ROI
- Deep regional and cultural market knowledge
Where it falls short
- Built for Latin America, not global rollouts
- Outside LATAM falls beyond its core
- No self-serve tier, fully managed
- Regional depth, not worldwide reach
Head to head
The split here is US short-video focus versus Latin America data depth. The Influencer Marketing Factory runs creator campaigns out of Miami and New York with short-video fluency and platform partnerships. Goldfish owns the LATAM market with proprietary data systems and pay-per-results pricing. One is the US specialist. The other the regional data expert.
Pick by whether your audience is US and global or specifically Latin American. Neither is the do-it-yourself discovery middle: 10M verified creators across four platforms with a fake-follower score on each, at one published price, where you pick the creators yourself.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want a US short-video specialist
You want creator campaigns run by a US-based team with short-video fluency and platform access. The Influencer Marketing Factory is built for that.
→ Pick The Influencer Marketing FactoryYour audience is in Latin America
You want a data-driven regional specialist with pay-per-results pricing and deep local knowledge. Goldfish fits.
→ Pick GoldfishYou want to run discovery in-house
No retainer, no scoping call. You want to search 10M verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueYou want verified creators without a retainer
Both agencies run managed work and quote custom. Flinque's free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about The Influencer Marketing Factory and Goldfish
What is the main difference between The Influencer Marketing Factory and Goldfish?
Which is more affordable, The Influencer Marketing Factory or Goldfish?
Which should I pick for Latin American markets?
How does each find creators?
What makes Goldfish different?
What is The Influencer Marketing Factory best for?
Who should pick The Influencer Marketing Factory over Goldfish?
Is there a software alternative to both agencies?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.