InBeat Agency vs Stargazer

Why brands weigh influencer agency options

Brand teams often feel stuck choosing between influencer partners that look similar on the surface but work very differently once a campaign starts.

That’s usually what leads marketers to compare inBeat Agency and Stargazer. Both promise strong creator campaigns, but they fit different needs, budgets, and working styles.

This walk-through is written for brand owners and marketers who want fewer buzzwords and more plain English about what each team actually does.

Table of Contents

• What these influencer agencies are known for
• InBeat Agency services and working style
• Stargazer services and working style
• How the two agencies really differ
• Pricing approach and ways of working
• Strengths and limitations on both sides
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What these influencer agencies are known for

The primary keyword for this topic is influencer agency choice. Most teams looking at inBeat and Stargazer want help turning social creators into measurable growth, not just social buzz.

Both agencies operate as full service influencer partners rather than self serve tools. They help brands find creators, negotiate partnerships, manage content, and track results across channels.

Still, they’re not identical. Each has a different focus, mix of services, and sweet spot in terms of client size and campaign type.

InBeat Agency services and working style

InBeat is widely known for its focus on performance driven influencer and UGC campaigns. Many brands turn to them when they want creator content that can also power paid ads, not just organic reach.

Core services you can expect

InBeat typically supports brands across several stages of creator marketing, with services such as:

• Creator discovery and vetting on TikTok, Instagram, YouTube, and other platforms
• UGC production focused on ad ready content and product storytelling
• Influencer campaign planning and management from outreach to reporting
• Paid amplification using creator content in performance ads
• Always on creator programs and whitelisting support

They tend to lean heavily into direct response outcomes, like sign ups, app installs, and sales, rather than just followers and likes.

How inBeat usually runs campaigns

Campaigns often start with a detailed brief about the product, audience, and performance goals. From there, their team builds a pool of creators that match both the brand and the expected results.

They often emphasize micro creators and smaller talents who feel native to the platform. This can help with authenticity and cost efficiency, especially for brands that care about cost per acquisition.

Content is usually structured to be reusable across multiple placements, including TikTok Spark Ads, Meta ads, and organic feeds.

Creator relationships at inBeat

InBeat works with a broad network of creators rather than limiting itself to a small exclusive roster. That lets them match talent to specific campaign goals and audiences.

They also tend to emphasize long term relationships when a creator performs well, turning one off collaborations into ongoing partnerships.

This approach is useful if you want to build a core group of recurring brand advocates rather than constantly rotating faces.

Typical brands that work with inBeat

Based on public case studies and general market perception, inBeat often attracts:

• Consumer apps and SaaS products looking for sign ups and installs
• DTC brands in beauty, wellness, and lifestyle wanting performance creatives
• Brands that run heavy paid social and need lots of fresh UGC
• Teams that care about tracking cost per result, not just reach

If you already spend significant amounts on Meta or TikTok ads, their focus on ad ready content can be especially useful.

Stargazer services and working style

Stargazer is often seen as a broader influencer marketing partner that works across multiple platforms and formats, including YouTube, TikTok, Instagram, and beyond.

What Stargazer usually offers

While scope can vary by client, Stargazer typically provides services like:

• Creator discovery and recruitment across major social platforms
• Campaign strategy and creative concepts tailored to brand goals
• Contracting, negotiation, and legal coordination with creators
• Full campaign management, from timelines to content approvals
• Tracking performance, reporting, and optimization for future campaigns

Their work often covers both awareness and performance, depending on the brand and channel mix.

How Stargazer tends to run campaigns

Stargazer usually builds campaigns around storytelling and channel specific content. On YouTube, that might mean deeper integrations or dedicated videos. On TikTok, shorter native style clips.

They work with both mid sized and larger creators, especially when the goal is brand exposure across a category or niche.

Campaigns can feel more like full creative programs, especially for brands that want more polished integrations and brand storytelling.

Creator relationships at Stargazer

Stargazer also works with a wide talent pool, often leaning into creators who can deliver bigger reach. They handle negotiations and communication so the brand does not have to manage each creator directly.

They may reuse top performers, but a lot of programs are built around campaign specific rosters, especially for launches.

Typical brands that choose Stargazer

From publicly visible work and industry chatter, Stargazer often fits:

• Established brands looking for polished creator content
• Companies launching new products that need broad awareness
• Brands wanting strong YouTube or long form creator presence
• Marketing teams that prefer done for you project handling

If your main goal is visibility, storytelling, and category presence, this approach can be appealing.

How the two agencies really differ

On paper, both teams help brands work with influencers. In practice, their focus and feel can be quite different once you start a campaign.

Performance focus versus broader storytelling

InBeat has a strong reputation for performance content and UGC that plugs into paid ads. Think lots of short, testable creatives aimed at conversions or app installs.

Stargazer leans more into campaign concepts and storytelling across platforms like YouTube and TikTok. Reach and brand fit often matter as much as strict cost per acquisition.

Your choice here depends on whether your success metric is sales and installs or brand visibility and content quality.

Scale and creator size

InBeat often favors micro creators and smaller talents, especially where authenticity and cost per action matter. This can mean more creators per campaign, each with niche but engaged audiences.

Stargazer frequently works with a wider range of creator sizes, including mid tier and larger names. That can deliver bigger top line reach, especially useful for launches or category awareness plays.

Working style with brand teams

Both agencies handle most of the heavy lifting, but the rhythm can feel different. InBeat’s work often mirrors performance ad testing cycles with rapid creative iterations.

Stargazer’s style can feel more like traditional creative campaigns with a defined pre production, production, and wrap up phase.

If your marketing team already thinks in media buying and testing terms, inBeat might feel more natural. If you think in brand campaigns and seasonal pushes, Stargazer may align better.

Pricing approach and ways of working

Neither agency sells itself like a simple software subscription. Pricing usually depends on campaign scope, creator fees, and management effort.

How influencer agencies usually charge

Most influencer agencies, including these two, commonly use some mix of:

• Custom quotes based on campaign goals and creator count
• Management fees for strategy, outreach, and coordination
• Pass through creator fees for content and usage rights
• Retainers for ongoing programs with steady creator activity

Exact structures vary, but you should expect a discovery call and a tailored proposal rather than public price sheets.

Factors that push budgets up or down

Certain levers influence total cost with both agencies:

• Number of creators and posts per creator
• Platform choice, especially if YouTube is involved
• Content usage rights for paid ads and long term use
• Markets and languages covered in the campaign
• Whether you want one off bursts or always on programs

InBeat’s performance heavy focus can sometimes concentrate budgets on creative testing and ads. Stargazer’s broad campaigns may allocate more budget toward individual creator fees.

Strengths and limitations on both sides

Every influencer partner has trade offs. The key is matching those trade offs to your priorities instead of chasing a perfect fit that does not exist.

Where inBeat tends to shine

• Strong alignment with performance marketing and growth teams
• Deep emphasis on UGC and ad ready content you can reuse
• Comfort working with many micro creators at once
• Helpful if you care about measurable cost per action

A common concern is whether this performance focus will limit big brand storytelling. For some brands, that trade off is worth it; others may want a more balanced mix.

Where inBeat may feel limiting

• May feel too performance heavy for pure brand building campaigns
• Less ideal if your main goal is celebrity style partnerships
• Best suited to brands already active in paid social

Where Stargazer tends to shine

• Strong fit for multi channel awareness and storytelling
• Experience working with mid sized and larger creators
• Good for product launches and brand repositioning
• Comfortable handling complex, multi phase campaigns

Many brands quietly worry that awareness focused campaigns will not tie back to hard numbers. You’ll want to discuss expectations around tracking and reporting early.

Where Stargazer may feel limiting

• May not be the tightest fit if you live and die by performance metrics
• Larger creators can mean higher creator fees per post
• Programs may involve longer planning timelines

Who each agency is best for

Putting all of this together, it helps to think in terms of typical client profiles rather than generic pros and cons.

When inBeat is likely a strong fit

• Growth driven brands that want to scale paid social with fresh UGC
• DTC and app companies focused on measurable sign ups or purchases
• Teams comfortable testing many creatives and iterating quickly
• Marketers who see influencers as both content engines and traffic drivers

If your marketing reports obsess over cost per acquisition and return on ad spend, inBeat’s style may feel like an extension of your performance team.

When Stargazer is likely a strong fit

• Brands planning big launches or rebrands that need attention
• Companies wanting larger creators and wide category presence
• Teams that care deeply about brand storytelling and aesthetics
• Marketers used to thinking in campaign cycles and hero moments

If your main goal is to be seen and remembered in your space, especially on YouTube or across multiple social platforms, Stargazer’s approach may line up well.

When a platform like Flinque makes more sense

Not every brand needs a full service agency. Some teams prefer to keep influence work closer to home and manage relationships directly.

How a platform based option fits in

Flinque is an example of a platform alternative to retainers. Instead of handing everything to an agency, you use software to find creators, manage outreach, and track campaigns yourself.

This route suits brands that have internal marketing staff and want tighter control over talent selection and messaging.

It also helps teams that run frequent smaller campaigns and want flexibility without renegotiating scope each time.

When a platform is worth considering

• Your team already manages paid social and wants to add creators in house
• You have time to build direct creator relationships
• You prefer recurring software costs over large project retainers
• You want data and communication centralized in one system

If you like experimenting and learning by doing, a platform like Flinque can be a practical middle ground between doing nothing and jumping straight into large agency contracts.

FAQs

How do I decide between a performance focused and awareness focused agency?

Start with your main business goal for the next twelve months. If it’s revenue or user growth, performance content may come first. If it’s category leadership or brand recognition, awareness and storytelling can reasonably take priority.

Can I work with both agencies at different times?

Yes. Some brands use one partner for always on performance and another for large launches. Just make sure responsibilities, budgets, and content usage are clearly defined to avoid overlap or conflicting briefs.

Do these agencies only work with big brands?

Not necessarily. They often work with growth stage companies and mid market brands too. The key factor is usually whether your budget and goals match the level of service and creator scale they provide.

How soon should I expect results from influencer campaigns?

Awareness focused efforts can lift reach quickly, but brand impact grows over months. Performance driven campaigns may show signals within weeks, especially if content feeds paid ads. Still, testing and optimization usually take multiple cycles.

What should I prepare before speaking with any influencer agency?

Clarify your budget range, target audience, main goals, priority channels, and examples of creators or content you like. This helps the agency bring back a realistic plan and keeps early conversations focused and productive.

Conclusion: choosing the right partner

Your influencer agency choice should start with your business goals, not the agencies’ pitch decks. Think about whether you need performance, awareness, or a mix, and how you prefer to work.

If you are performance obsessed and rely heavily on paid social, an inBeat style partner may align with your growth mindset and content needs.

If you’re planning big launches, want broader storytelling, and care about recognition across platforms, a Stargazer style partner can be more natural.

And if you prefer control and have internal bandwidth, exploring a platform like Flinque can give you creator access without fully outsourcing everything.

Take time to speak with each team, ask for relevant case studies, and be honest about budget and expectations. The right choice is the one that fits your goals, pace, and appetite for involvement.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.