Ubiquitous vs IMA: What Happened to IMA
One of these is not a live option. IMA stopped being a hireable brand in 2019, when MediaMonks merged with it. Ubiquitous is the side you can actually brief.
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Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Ubiquitous if
- You want TikTok-first reach
- You want creators scored by median views
- You want predictive partnership picks
Look up IMA if
- You want the record, not a recommendation
- You are auditing an old shortlist
- You are tracing where the work moved
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hand it to an agency
Ubiquitous vs IMA vs Flinque
The factors below are set out for both. Only Ubiquitous is a live option. IMA is a retired brand: it merged into MediaMonks in 2019 and the work sits inside Monks. Flinque is the flat-price software option on the right.
| Factor | Ubiquitous | IMA | Best valueFlinque |
|---|---|---|---|
| Best for | TikTok-first and DTC brands | Not available, brand retired | Teams running discovery in-house |
| Agency type | Data-driven TikTok-first agency | Europe's largest full-service agency | Self-serve software, not an agency |
| Engagement model | Custom, campaign-based | Custom, full-service | Flat monthly subscription |
| Typical minimum | Undisclosed | Undisclosed | Free, then $49/mo |
| Published pricing | No | None, nor any at Monks | $0 to $150/mo, public |
| Creator network | 14,000+ roster, median-view scored | Worldwide creator reach | 10M+ verified, 200 data points each |
| Platforms covered | TikTok-first, all social | All platforms, global | Instagram, YouTube, TikTok, X |
| Services | Campaigns, predictive matching | Strategy, creative, production | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Median-view scoring, not followers | Worldwide production scale | You negotiate directly with creators |
| Paid amplification | Predictive ML on partnerships | Backed by S4 and MediaMonks | Run your own whitelisting |
| Measurement and reporting | 300+ businesses served | Not available | Audience and fake-follower data built in |
| Team and locations | Los Angeles, data-built | Amsterdam, until 2019 | Software with support included |
| Time to launch | After scoping and strategy | After scoping and strategy | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Ubiquitous
Ubiquitous made repeatable virality its whole business. Los Angeles based, full-service and data-built, it draws on a creator roster it pegs beyond 14,000 carrying billions of combined followers, tilting TikTok-first while operating across the main social platforms. Its true edge is the method: instead of ordering creators by follower totals, it grades them on median views, a steadier measure of who genuinely gets seen, then runs predictive machine learning to forecast which brand-creator pairings will work before a campaign goes live. That data backbone has served over 300 businesses, including Lyft, Disney, Target, Amazon and Netflix. The pitch is repeatable reach: virality treated as something you can engineer with the right signals, not hope for. Against IMA's European full-service scale, Ubiquitous is the data-driven TikTok-first agency.
Rates are custom and unposted, quoted per campaign, as managed shops price. The buy is engineered reach: a 14,000-plus roster scored on median views rather than follower counts, predictive ML that calls which partnerships hit and a TikTok-first focus where short-form lives. For a brand that wants repeatable virality backed by data, that method is the draw. The tradeoffs follow. It leans TikTok and short-form, so a brand wanting broad multi-market European delivery or heavy production gets a narrower fit. There is no self-serve tier here. The campaign model suits bursts over always-on work. That is not a comparison IMA can be part of any more.
What Ubiquitous does well
- Grades creators on median views, not followers
- Predictive ML forecasts which pairings work
- A roster it pegs beyond 14,000
- TikTok-first reach delivered at scale
Where it falls short
- TikTok and short-form leaning
- Narrower for broad European delivery
- No self-serve tier, fully managed
- Campaign model suits bursts over always-on
What IMA was
What a searcher needs to know first is that IMA is not a business you can engage. The record is clear: imagency.com redirects to the Monks influencer marketing page and monks.com/ima returns a 404. S4 Capital folded it into MediaMonks in August 2019.
The parent rebranded twice more, in 2021 and again in 2024. It billed itself as Europe's largest full-service influencer agency, a claim it made in 2019. No rate card or minimum appears on the Monks influencer page; it routes to an enquiry form.
A brand that wanted IMA should be talking to Monks. No current network figure exists for the Monks influencer practice, so the 2019 number should not be updated by guesswork.
What IMA was known for
- A team of 85 digital experts at the 2019 merger
- A network S4 Capital put at 40,000 influencers in 2019
- Clients S4 Capital named including Heineken and Diesel
- Fashion and beauty campaign work
Why it is not a live option
- The brand no longer exists to hire
- Nothing first-party survives at the old domain
- No IMA reference survives on the Monks page
- The Monks page never uses the name
Head to head
These two are not weighed against each other on the usual terms. The merger with S4 Capital's MediaMonks was announced in August 2019. What a searcher needs to know first is that IMA is not a supplier you can appoint. The record is clear: following imagency.com lands on Monks and the Monks page carries no IMA reference at all. This point cannot be answered for IMA, which does not trade.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You are researching IMA
That comparison does not hold, because IMA is no longer trading.
→ Read the historyYou want to run discovery in-house
No retainer, no scoping call. You want to search 10M+ verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueYou want verified creators without a retainer
Both agencies run managed work and quote custom. Flinque's free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
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Common questions about Ubiquitous and IMA
What is the main difference between Ubiquitous and IMA?
Which is more affordable, Ubiquitous or IMA?
Which should I pick for TikTok?
How does each find creators?
What makes IMA different?
What is Ubiquitous best for?
Can you still pick IMA over Ubiquitous?
Is there a software alternative to both agencies?
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