InBeat Agency vs MoreInfluence

Why brands weigh influencer agency options

When you start looking at influencer partners, it is normal to pit InBeat Agency vs MoreInfluence in your research. Both help brands work with creators, but they do it in different ways and suit different needs.

Many marketers want clarity on which partner will actually move the needle, how hands-on they must be, and what type of creators each agency can bring to the table.

Table of Contents

• What these influencer agencies are known for
• InBeat Agency overview
• MoreInfluence overview
• Key differences between the two
• Pricing and how engagements work
• Strengths and limitations
• Who each agency is best for
• When a platform like Flinque makes sense
• FAQs
• Conclusion
• Disclaimer

What these influencer agencies are known for

The primary keyword we are really talking about here is influencer campaign agencies. Both companies help brands plan and run creator campaigns on channels like TikTok, Instagram, and YouTube.

They differ in style, scale, and types of brands they usually work with, which is why marketers often want a side‑by‑side look before signing a contract.

InBeat Agency overview

InBeat is widely associated with performance‑leaning influencer work, often for direct‑to‑consumer brands and growth‑focused advertisers. They tend to emphasize measurable outcomes such as conversions, user‑generated content volume, and paid social performance.

The agency is also known for tapping into large micro‑creator pools, using them for both organic posting and paid ad creative, rather than only betting on a handful of big names.

Services InBeat typically offers

InBeat positions itself as a partner that can handle most of the execution around creator outreach and content delivery. Common services include:

• Influencer discovery and shortlisting across TikTok, Instagram, and YouTube
• Outreach, negotiations, and contract handling
• Campaign planning and creative direction with a performance angle
• Creator content production, often optimized for ad use
• Reporting on reach, engagement, content output, and paid results

They often frame campaigns around both organic posting and turning creator content into ad assets for Meta and TikTok.

How InBeat tends to run campaigns

Campaigns often start with clear performance goals such as new customer acquisition, app installs, or a certain volume of usable content. The team then builds a roster of micro and mid‑tier creators that align with those goals.

They are known for testing many creative variations, using iterative content from different creators and doubling down on top performers through paid amplification.

InBeat’s relationships with creators

Rather than operating strictly as a talent agency, InBeat typically accesses a large network of creators. Many are micro‑influencers who regularly produce content for brands in specific niches.

This access lets them scale campaigns quickly, but it also means individual creators are not exclusive to them. That can be a plus for volume, but sometimes less about long‑term ambassador deals.

Typical InBeat client fit

InBeat often suits brands that are:

• Consumer‑focused, especially ecommerce or app‑based products
• Comfortable tying creator work directly to performance metrics
• Looking for a high volume of short‑form content for ads
• Open to testing and iterating quickly across many small creators

Founders and performance marketers often appreciate InBeat’s focus on results and content that can plug into paid media.

MoreInfluence overview

MoreInfluence positions itself as a full‑service influencer marketing partner that supports brands from strategy through reporting. They typically highlight end‑to‑end campaign support and a structured, relationship‑based approach to working with creators.

Compared with some performance‑only shops, they often talk more about brand storytelling, alignment, and matching creators deeply to brand values and target audiences.

Services MoreInfluence typically offers

MoreInfluence presents a fairly broad service menu for brands that want a partner handling the entire influencer workflow. Common offerings include:

• Audience and brand analysis before campaigns launch
• Influencer research and matchmaking based on brand goals
• Campaign strategy, briefs, and communication guidelines
• Day‑to‑day management of creators and deliverables
• Tracking posts and analyzing brand impact

They tend to lean into project management, communication, and clear structure, which is appealing to teams with less internal bandwidth.

How MoreInfluence tends to run campaigns

Campaigns usually start with discovery work around your brand, ideal customer, and messaging. From there, they propose creator lineups, content themes, and timelines, often oriented around brand storytelling and trust building.

The approach is typically polished and process‑driven, which can make larger teams and traditional marketers feel comfortable.

MoreInfluence’s relationships with creators

MoreInfluence works across multiple platforms and categories, often building recurring relationships with creators who are a strong match for certain verticals. This can support more consistent partnerships over time.

You are more likely to see them emphasize alignment, brand safety, and vetted partnerships rather than solely pushing for maximum content volume.

Typical MoreInfluence client fit

MoreInfluence often fits brands that are:

• Mid‑market or enterprise, with structured marketing teams
• Prioritizing reputation, brand positioning, and long‑term trust
• Looking for an organized, white‑glove partner
• Needing help selling influencer work internally with clear plans

Marketing leaders who must report back to executives often value the structured process and documentation.

Key differences between the two

Even though both are influencer campaign agencies, the experience of working with each can feel different. The main split is around performance focus, style of creator partnerships, and how much structure you want in your campaigns.

Approach to performance and creativity

InBeat leans harder into performance and UGC‑style creative. They often structure work around testing many creators and content angles, then using the winners in paid ads.

MoreInfluence leans into planned narratives and curated storyteller fits. Performance still matters, but there is more emphasis on brand voice and long‑term consistency.

Scale versus selectivity

InBeat often scales via many micro‑influencers, which can quickly generate dozens or hundreds of assets. This suits testing‑heavy strategies and paid amplification.

MoreInfluence may work with a more curated creator set, focusing on fit and depth of relationship. This can feel more premium and less experimental.

Client experience and communication style

With InBeat, you can expect a performance marketer’s mindset: experiments, content sprints, and a strong focus on metrics tied to growth.

With MoreInfluence, you are more likely to see detailed plans, briefs, and a methodical rollout, which larger teams often prefer for coordination and approvals.

Use cases in the real world

Here is how a brand might choose between them in practice:

• A DTC skincare startup running TikTok Spark Ads might gravitate toward InBeat.
• A national food brand planning a holiday campaign with family creators might lean toward MoreInfluence.
• A mobile app needing constant fresh creative could prefer InBeat’s volume.
• A regulated brand seeking carefully vetted partners might choose MoreInfluence.

Pricing and how engagements work

Both agencies usually work on custom pricing rather than public rate cards. That means your quote will depend heavily on scope, creator tiers, and how long you want to work together.

Common pricing elements

Regardless of agency, influencer work typically blends several cost components:

• Agency fees for strategy, management, and reporting
• Influencer compensation, including flat fees or product
• Production‑related costs if content requires special shoots
• Paid media budget, if using creator content as ads

Both partners will likely outline these separately, so you can understand where money is going.

Engagement style with InBeat

InBeat often structures engagements around clear performance goals and campaign durations. You might work on a project basis for a specific launch or on an ongoing retainer for continual content.

Expect discussions centered on how many creators you want to activate, how much content you need, and how that content will be used in paid media.

Engagement style with MoreInfluence

MoreInfluence may place more emphasis on broader brand initiatives and seasonality. Engagements can be built around key moments, such as product launches, holidays, or annual plans.

They may propose multi‑month timelines with clear phases for planning, execution, and post‑campaign review, along with ongoing creator relationship management.

What most influences cost

Several variables usually drive your final budget, regardless of which partner you pick:

• The size and influence level of creators involved
• The number of posts, stories, or videos required
• How much negotiation and management is needed
• Whether content is repurposed for paid ads
• How many markets or regions you are targeting

*A common concern is whether agency fees will eat the entire budget before you even pay creators.* That is why it helps to request clear breakdowns upfront.

Strengths and limitations

Every partner has strengths and trade‑offs. The right choice depends less on who is “better” and more on whether their style matches your goals and internal resources.

Where InBeat tends to shine

• Ideal for brands chasing measurable growth from influencer work
• Strong when you need a high volume of short‑form creative
• Helpful for teams that run heavy Meta or TikTok ad spend
• Well suited for testing many creators to find strong performers

If you are comfortable with experimentation and value fast learning cycles, this approach can be powerful.

Where InBeat may fall short

• May feel too performance‑driven for brands focused mainly on prestige
• Micro‑influencer volume can feel messy if you crave a tight, curated roster
• Long‑term ambassador storytelling may not be the main emphasis

Brands that view influencer work as a core part of brand image may want to probe carefully around creator vetting and narrative depth.

Where MoreInfluence tends to shine

• Good fit when brand reputation and storytelling are central
• Comfortable for larger teams that need structured processes
• Helpful when you want carefully matched creators over pure volume
• Supports longer partnerships that build trust over time

This can be especially valuable in industries like health, finance, or family products, where trust and compliance are vital.

Where MoreInfluence may fall short

• Campaigns may feel slower or more methodical than scrappy teams expect
• Highly curated partnerships can limit testing breadth
• May not be ideal if your main goal is constant UGC ad output

If you judge success mainly by cost per acquisition and creative volume, you will want to ask how they approach rigorous performance testing.

Who each agency is best for

Looking at your own stage, goals, and internal skills often makes the choice clearer than looking only at pitch decks.

When InBeat is usually the better fit

• Growth‑stage ecommerce brands needing scale on TikTok and Instagram
• Apps and SaaS products using performance marketing heavily
• Brands that want lots of UGC to refresh paid ad libraries weekly
• Teams with strong data skills but limited bandwidth for creator outreach

If your marketing leader is asking about ROAS, CAC, and creative fatigue, InBeat’s mindset will probably resonate.

When MoreInfluence is usually the better fit

• Mid‑sized and enterprise brands with layered approvals
• Companies in regulated or reputation‑sensitive spaces
• Brands that want polished storytelling and long‑term ambassadors
• Teams that need a partner comfortable working with PR and brand agencies

If internal stakeholders care most about brand alignment, safety, and narrative, a structured partner like MoreInfluence can be reassuring.

When a platform like Flinque makes sense

Full‑service agencies are not the only route. In some cases, a platform‑based approach can give you more control and lower ongoing fees, especially if you have an in‑house marketer ready to own influencer efforts.

What Flinque offers compared to agencies

Flinque is a platform that helps brands handle influencer discovery and campaign management themselves, without locking into a traditional agency retainer. Instead of outsourcing, your team uses software to find creators and run campaigns directly.

This can suit brands that want transparency into every creator, contract, and message thread, while keeping costs tied more to usage than to overhead.

When a platform may beat an agency

• You already have a marketer eager to manage creators in house.
• You want to experiment with smaller budgets before hiring an agency.
• You prefer to own the creator relationships directly for the long run.
• You dislike multi‑month retainers and want flexible, month‑to‑month options.

However, if your team is overstretched and has no time for outreach and negotiations, a full‑service partner may still be the better option.

FAQs

How do I choose between these influencer agencies?

Start by ranking your priorities: performance, storytelling, speed, or structure. Then ask each agency to walk through a sample campaign for your brand, detailing creators, reporting, timelines, and how they define success.

Can smaller brands work with these agencies?

Yes, but budgets must still cover both agency work and creator fees. Smaller brands should clarify minimum spend, ideal campaign duration, and whether test projects are possible before signing longer agreements.

Do these agencies guarantee sales results?

No reputable influencer partner can guarantee specific sales. They can commit to deliverables, structure, and optimization, but real‑world performance depends on product, offer, creative, and external market conditions.

Should I demand long‑term contracts from day one?