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Introduction
One of these chases performance numbers. The other chases craft. inBeat builds micro creator content tuned for paid acquisition. The Mobile Media Lab builds visual Instagram experiences for brands. Same industry, opposite instincts.
inBeat Agency
inBeat is a Montreal and Los Angeles agency that opened in 2018 and runs micro creator work, UGC production and paid social as one performance system. It draws on a pool of more than 25,000 vetted micro creators and tunes each campaign to push acquisition cost down and return on ad spend up, mostly for direct to consumer, mobile app and consumer packaged goods brands like Hopper and Prose. A senior strategist steers every account and the best performers get amplified through whitelisting. Best for performance teams that treat creator content as ad fuel.
The Mobile Media Lab
The Mobile Media Lab formed in 2012 in New York, started by organizers of the city's Instagram community and is one of the first agencies built specifically around Instagram. It handpicks Instagrammers through personal relationships and produces visual experiences: photo walks, user generated content, photography contests and product features, for brands like Calvin Klein, Coach, evian and Vogue Eyewear. Best for brands that want crafted, Instagram first visual storytelling rather than a performance acquisition engine.
How to choose
Decide what you are optimizing for. If the goal is lower acquisition cost through micro creators and UGC feeding paid social, inBeat is the instrument. If the goal is beautiful, Instagram native brand content built with handpicked creators, The Mobile Media Lab is the craftier choice. Performance on one side, visual storytelling on the other.
Running it yourself
If you would rather own creator selection, Flinque indexes 10M plus verified creators across Instagram, YouTube, TikTok and X. Filter by niche, tier and audience and vet each on roughly 200 data points, then build the relationships in house whichever style of campaign you are running.
Find micro or visual creators and vet them yourself
Flinque indexes 10M plus verified creators across Instagram, YouTube, TikTok and X. Filter by tier, niche and audience, vet on roughly 200 data points and start free with no sales call.
Find and vet these creators yourself, free
10M+ verified creators across 4 platforms, 12 filters and a fake-follower score on every profile. No card.
FAQs
What does inBeat Agency specialize in?
inBeat is a performance driven micro influencer agency founded in 2018 in Montreal, with an LA office and over 25,000 vetted micro creators. It blends micro creator casting, UGC production and paid social to lower acquisition cost, mostly for DTC, app and CPG brands.
What is The Mobile Media Lab?
The Mobile Media Lab is a New York agency formed in 2012, one of the first built around Instagram. It handpicks Instagrammers and produces visual experiences like photo walks, user generated content and photography contests for consumer and lifestyle brands.
inBeat or The Mobile Media Lab, which fits me?
Choose inBeat if your goal is lower acquisition cost through micro creators and UGC feeding paid social. Choose The Mobile Media Lab if you want crafted, Instagram first visual storytelling built with handpicked creators. Performance versus craft is the deciding line.
Is The Mobile Media Lab only on Instagram?
Instagram is its home platform and craft, where it built its network and reputation, though it works across social channels. Its strength is visual, Instagram native brand content rather than multi platform performance campaigns.
Can I run these campaigns without an agency?
Yes. Flinque lets you find and vet creators yourself across four platforms and any tier, with roughly 200 data points each, so you keep control of selection and the relationships whichever campaign style you run.
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