Rosewood vs IMA: What Happened to IMA
One of these is not a live option. Since the 2019 merger there has been no IMA to engage, only Monks. Rosewood is the side you can actually brief.
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Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Rosewood if
- You want culture-led social creative
- You want a production studio in-house
- You want bold ideas with creators woven in
Look up IMA if
- You are auditing an old shortlist
- You want to be pointed at Monks instead
- You are checking whether IMA still trades
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want lean discovery, not a creative studio or full-service agency
Rosewood vs IMA vs Flinque
The factors below are set out for both. Only Rosewood is a live option. What was IMA now sits inside Monks, with no separate identity. Flinque is the flat-price software option on the right.
| Factor | Rosewood | IMA | Best valueFlinque |
|---|---|---|---|
| Best for | Brands wanting social creative | Not available, brand retired | Teams running discovery in-house |
| Agency type | Social-first creative studio | Europe's largest full-service agency | Self-serve software, not an agency |
| Engagement model | Custom, project-based | Custom, full-service | Flat monthly subscription |
| Typical minimum | Not established (about page checked Sep 2026) | Not established (Monks page checked Sep 2026) | Free, then $49/mo |
| Published pricing | No | None, nor any at Monks | $0 to $150/mo, public |
| Creator network | Creator curation and direction | Worldwide creator reach | 10M+ verified, 200 data points each |
| Platforms covered | Social-led, culture-first | All platforms, global | Instagram, YouTube, TikTok, X |
| Services | Creative, production, social | Strategy, creative, production | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Independent, culture-led since 2013 | Backed by S4 and MediaMonks | You negotiate directly with creators |
| Paid amplification | Production studio in-house | Worldwide production scale | Run your own whitelisting |
| Measurement and reporting | Los Angeles, founded 2013 | Not available | Audience and fake-follower data built in |
| Team and locations | After a discovery call | Amsterdam, until 2019 | Software with support included |
| Time to launch | Best for social creative | Best for European scale | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Rosewood
Rosewood treats social as a creative discipline first, with creators woven into campaigns rather than bolted on. An independent agency based in Los Angeles since 2013, it is a full-service creative studio and production house built around bold ideas, a deep read of culture and social-first thinking, making campaigns for brands that want to leave a cultural mark. Its edge is the blend of creative and production under one roof: it handles brand positioning, campaign strategy and creative direction, runs its own production and animation, then layers in creator curation, direction and collaboration as part of the work rather than a separate service. The pitch is culture that travels, so a brand gets ideas worth sharing built by people who treat the feed as a craft, with clients spanning names like Lululemon and Beats by Dre. That social-first, production-led model is its signature. Against IMA's European scale, Rosewood is the culture-led creative studio.
Pricing was not established from its about page (checked September 2026). What you are buying is creative built for social: bold, culture-led ideas, an in-house production and animation studio and creator curation woven into campaigns rather than tacked on. For a brand that wants work worth sharing and a cultural footprint, that creative depth is the draw. The tradeoffs follow. It is a social-first creative studio, so a brand wanting IMA's full-service European scale or worldwide production volume gets a smaller shop, creator work is one strand inside a creative offering rather than the whole thing. And as a managed studio there is no self-serve tier. There is nothing current to compare on this point, since IMA is not a going concern.
What Rosewood does well
- A culture-led, social-first creative studio
- In-house production and animation
- Creator curation woven into campaigns
- Bold ideas, a roster like Lululemon
Where it falls short
- A creative studio, not a full-service scale shop
- Creator work is one strand, not the whole
- Smaller than worldwide production volume
- No self-serve tier, fully managed
What IMA was
MediaMonks, part of S4 Capital, merged with it in August 2019. IMA is a brand that no longer trades now. Two checks settle it: the agency's own domain forwards to Monks and no IMA-branded page survives anywhere on it.
S4 Capital stated a network of 40,000 influencers and a team of 85 digital experts at the time of the merger. Monks does not publish rates or engagement minimums on its influencer solution page, which routes to an enquiry form. It began in Amsterdam in 2010 under Emilie Tabor and Maddie Raedts, with Anneke Schogt taking over as chief executive in 2016.
Nothing published since 2019 updates these numbers, so none should be inferred. The name to search for now is Monks.
What IMA was known for
- Clients S4 Capital named including Heineken and Diesel
- Founded 2010 by Emilie Tabor and Maddie Raedts
- A matchmaking platform of its own
- Amsterdam base until the 2019 merger
Why it is not a live option
- Nothing first-party survives at the old domain
- No current client list exists under it
- imagency.com redirects to Monks
- No current network size is published
Head to head
A head-to-head here is misleading without one fact stated first. Two checks settle it following imagency.com lands on Monks and the Monks page carries no IMA reference at all. The first thing to state is that IMA is not a firm you can brief. It merged into MediaMonks in August 2019. Since Rosewood is the one still trading, what follows is mostly an account of IMA.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You are checking on IMA
IMA cannot be assessed here, because it is not a business you can engage.
→ Read the historyYou want lean discovery, not a retainer
No creative studio, no full-service retainer. You want 10M+ verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueYou want verified creators without overhead
Rosewood is a creative studio and IMA a full-service agency. Flinque's free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
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Common questions about Rosewood and IMA
What is the main difference between Rosewood and IMA?
Which is more affordable, Rosewood or IMA?
Which should I pick for social creative?
Which should I pick for European scale?
How does each find creators?
What is Rosewood best for?
Can you still pick IMA over Rosewood?
Is there a leaner alternative to both?
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