House of Marketers vs Veritone One

Why brands look at different influencer marketing agencies

When you start comparing House of Marketers and Veritone One, you are really asking a bigger question. Which influencer partner will actually move the needle for your brand without wasting time or budget?

Brands want clear answers on fit, creative style, and how each team will handle day‑to‑day work with creators.

The primary topic here is influencer agency selection, especially for companies deciding between a TikTok‑first specialist and a broader media and creator partner.

Table of Contents

• What each agency is known for
• House of Marketers in plain language
• Veritone One in plain language
• How the two agencies really differ
• Pricing approach and engagement style
• Strengths and limitations of each choice
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right path
• Disclaimer

What each agency is known for

Both businesses are influencer marketing agencies, but they are known for very different strengths, histories, and channels.

How House of Marketers is usually positioned

House of Marketers is widely associated with TikTok. The founder has direct roots at TikTok, so the team leans into vertical video, short‑form content, and performance campaigns on that platform.

They often highlight creative strategy, platform‑native content, and user acquisition campaigns, especially for apps, eCommerce, and fast‑growth brands.

How Veritone One tends to be seen

Veritone One is often recognized for audio and creator backed media. This includes podcast advertising, radio, and influencer reads, alongside campaigns on YouTube and social platforms.

They sit within the broader Veritone ecosystem, which is known for AI‑driven media and analytics, and that spills into how they run creator programs.

House of Marketers in plain language

This agency focuses on helping brands win on TikTok and other short‑form channels, often with a strong performance and user growth angle.

Core services you can expect

Offering details can change, but brands typically look to this team for a mix of strategy, production, and creator work on TikTok and similar networks.

• Influencer sourcing and management, often TikTok heavy
• Creative strategy and content planning for vertical video
• Paid media support for TikTok ads and Spark Ads
• Campaign measurement and optimization toward growth metrics
• Ongoing creator programs and whitelisting in some cases

How campaigns are usually run

Most programs start with your goals, such as app installs, online sales, or brand lift among younger audiences. From there, they match creators, shape concepts, and script ideas that feel native to TikTok.

Content is often produced in batches, then tested and scaled through both organic posts and paid amplification where it makes sense.

Creator relationships and network

The team tends to focus on building a large bench of short‑form creators, from mid‑tier to bigger names. Many will be fluent in TikTok trends, audio, and editing styles.

They may not be tied to one niche, but instead pull across gaming, beauty, lifestyle, and creator verticals that fit a campaign brief.

Typical client fit

This agency is often a match for brands that see TikTok as a core growth channel, not a side project. Clients may include mobile apps, DTC brands, and consumer products targeting Gen Z or younger millennials.

They also fit companies willing to let creators lead the creative, instead of rigid brand‑first storytelling.

Veritone One in plain language

Veritone One is often selected by brands that view influencers as part of a bigger media mix, including audio and performance advertising.

Key services and channels

Their work commonly blends talent driven content with audio and long‑form influencer content. Offerings typically include strategy, placements, and measurement.

• Podcast host‑read ads and integrations
• YouTube influencer placements and integrations
• Social creator campaigns across Instagram and other platforms
• Media planning and buying for creator content
• Attribution and analytics across channels

How they tend to run campaigns

Programs often start with audience and media planning. The team looks at where your buyers spend time, then connects that to podcast shows, YouTube channels, or creators.

Messaging is then aligned with hosts and creators, who usually deliver ads in their natural voice, often over longer time frames.

Creator relationships and partnerships

Veritone One works with a wide spectrum of talent, from podcast hosts to YouTubers and social media personalities. Many of these creators already have deep relationships with their listeners or viewers.

Because of this, the agency often focuses on host‑read content that sounds like genuine recommendations, not just ad spots.

Typical client fit

They are often a fit for brands that already spend on media or want to add influencer and audio as serious performance channels.

Common fits include subscription services, fintech, consumer brands, and tech companies that expect measurable results from host‑driven ads and long‑form content.

How the two agencies really differ

On the surface, both help you work with creators. Underneath, they approach brand growth in different ways that matter once budgets and expectations grow.

Channel focus and creative style

One agency leans strongly into TikTok and vertical short‑form, while the other has deeper roots in podcasts, radio, and longer format creator content, plus YouTube.

So the main difference is whether you want quick, trend‑driven clips or longer storytelling and audio endorsements.

Growth goals and measurement

Both care about performance, but they frame it differently. TikTok first campaigns often chase lower funnel growth through creative testing and ad amplification.

Audio and long‑form influencer work puts more weight on promo codes, URLs, brand lift, and repeat placements with top performing shows or channels.

Scale and structure

Veritone One sits within a larger media and AI focused company, which can be attractive for brands planning multi‑channel media programs.

House of Marketers is smaller and more niche, which can feel more flexible and focused for brands betting heavily on TikTok and similar platforms.

Client experience and collaboration

If you want lots of short‑form creative ideas, frequent content variations, and testing, the TikTok‑centered partner may feel more natural.

If you want bigger media planning, steady ad placements, and deep host relationships, the audio and long‑form partner is likely more comfortable.

Pricing approach and engagement style

Neither agency publishes simple price tags because costs depend on creator fees, production needs, and how deeply their teams are involved.

How influencer agencies usually charge

Most influencer agencies use a mix of management fees and creator costs. You pay talent directly or through the agency, plus a fee for strategy, coordination, and reporting.

For bigger brands, monthly retainers are common, covering always‑on work and regular campaigns.

What affects cost with a TikTok‑focused partner

With a specialist in short‑form, your spend is shaped by how many creators you use, how much content they deliver, and whether you run paid ads with that content.

Complex edits, creative testing, and multiple markets or languages can all raise the overall budget.

What affects cost with an audio and creator media partner

With Veritone One, big cost drivers include podcast or radio show reach, YouTube creator size, and how often your spots run.

Because many programs involve media buying, expect your budget to include both talent and paid placements, not just creator fees.

Engagement style and commitment

Both agencies often prefer longer term partnerships, not one‑off tests. This lets them refine creator mixes, creative angles, and placements over time.

You should expect some onboarding period, discovery work, and minimum spend levels before campaigns properly ramp.

Strengths and limitations of each choice

Every agency tradeoff comes down to specialization, reach, and how much control you want over platforms and strategy.

Where a TikTok specialist is strong

• Deep knowledge of TikTok culture and trends
• Fast creative cycles and testing
• Strong fit for younger audiences and app growth
• Content that can double as paid ads and organic posts

A common concern is whether success on TikTok alone will translate into long term brand equity or buyers across other channels.

Limitations show up when you need heavy podcast or radio work, or when your buyers are older demographics who spend less time on TikTok.

Where Veritone One is strong

• Broad experience in podcast and audio placements
• Host‑read influencer content with strong trust
• Cross‑channel media planning and attribution
• Suited to brands already active in paid media

Limitations can appear if you want fast turnaround TikTok trend content or micro tests across hundreds of small creators on short‑form platforms.

Balancing brand control and creator freedom

Specialists in TikTok may push you toward looser creative briefs and more creator freedom to keep content authentic.

Audio and long‑form creators may stick closer to scripts, but their audience expects host personality, so overly rigid wording can still backfire.

Who each agency is best for

To decide between these options, think about your channel priorities, team size, and how your buyers actually behave.

Best fits for a TikTok driven partner

• Mobile apps and games aiming for rapid user growth
• DTC and eCommerce brands targeting younger shoppers
• New consumer brands wanting quick awareness spikes
• Companies happy to test creative aggressively with creators

These brands often want to lean hard into short‑form video, using influencers to seed content that can then be boosted with ads.

Best fits for an audio and creator media partner

• Subscription services that rely on long‑term customer value
• Fintech, productivity, and B2B‑adjacent tools
• Consumer brands seeking deep storytelling and trust
• Marketers already used to media planning and attribution

These companies usually want steady, repeatable placements with the same hosts and channels, building recognition over months rather than days.

Questions to ask yourself before choosing

• Where do my best customers actually spend time and attention?
• Do I need quick hits or long‑term, steady growth?
• How much budget can I commit for at least six to twelve months?
• How involved do I want to be in day‑to‑day creator management?

When a platform like Flinque makes more sense

Not every brand needs a full service agency from day one. Some prefer more control and flexibility over creator discovery and campaign setup.

What a platform based option offers

Flinque is an example of a platform that helps brands find creators and manage campaigns without signing a large agency retainer.

Instead of handing everything to an agency, your team stays closer to the work while using software to streamline outreach, tracking, and reporting.

When a platform may be a better fit

• You have an in‑house marketer or team ready to manage influencers
• Your budget is modest, or you want to test before big commitments
• You prefer direct relationships with creators instead of a middle layer
• You want to experiment across niches before picking a long‑term partner

In this setup, agencies make more sense later, once you know your winning channels and just need scale and deeper creative support.

FAQs

How do I choose between these influencer agencies?

Start with your main channel priority and audience. If TikTok and short‑form are central, lean toward a specialist there. If audio, podcasts, and long‑form creators matter more, consider the broader media partner.

Can I work with both agencies at the same time?

Yes, some brands split responsibilities by channel. You might use one team for TikTok and short‑form content, and the other for podcast and YouTube placements, as long as you coordinate messaging and tracking.

Do these agencies only work with big brands?

Both can work with growth stage companies, but minimum budgets vary. If your monthly spend is very limited, a platform solution or smaller campaigns may be better until you can support a longer program.

How long before I see results from influencer campaigns?

On fast channels like TikTok, you might see early signals within weeks. Audio and long‑form placements often take a few months of steady exposure before patterns around customer acquisition and brand lift become clear.

Should I prioritize creative quality or audience size?

Neither works alone. Strong creative aimed at the wrong audience will underperform, while a big audience with weak creative wastes budget. A good partner will push for both fit and compelling content, then test and refine.

Conclusion: choosing the right path

The choice between these influencer marketing partners comes down to channel focus, creative style, and how you want to balance speed with long‑term impact.

If your brand lives or dies on TikTok style content and rapid testing, a vertical video specialist is likely the better fit.

If you want deeper storytelling across podcasts, YouTube, and audio backed media, the broader creator and media partner will usually make more sense.

For leaner teams or earlier stages, a platform like Flinque can keep budgets flexible while you learn which creators and channels truly move your numbers.

Whichever route you take, be honest about your goals, timelines, and willingness to let creators speak in their own voice. That clarity will matter more than any single agency name.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.