Find Your Influence vs SociallyIn

Why brands compare influencer marketing agencies

When you start looking for help with creators, you quickly run into multiple influencer agencies that sound similar on the surface. Yet they can feel very different once you dig into how they work, who they serve, and what results they prioritize.

That’s usually why marketers weigh Find Your Influence vs SociallyIn. Both support brands with influencer campaigns, but they bring different histories, processes, and strengths to the table, especially around creative production and ongoing creator relationships.

Before choosing, most brands want clarity on three things: what each team actually does day to day, what kind of clients they serve best, and how your budget will be used.

What “influencer campaign agency” really means

The primary keyword here is influencer campaign agency. In practical terms, that means a team that plans, runs, and reports on creator campaigns on your behalf. They act as your outsourced influencer department.

Instead of you searching for creators, negotiating, chasing content, and tracking results, an agency handles that lift. Some lean more on tech and standardized processes. Others lean on creative studio work and social strategy.

What each agency is known for

Both organizations help brands connect with creators, but their reputations grew from slightly different angles. Understanding that helps you predict the kind of experience you’ll get as a client.

Find Your Influence at a glance

This team built its name around data-backed influencer campaign management. They emphasize measurement, structured campaign workflows, and matching brands with the right creators across platforms like Instagram, TikTok, and YouTube.

They tend to position themselves as a partner for brands that care about performance, scaling campaigns, and having clear reporting rather than only one-off influencer posts.

SociallyIn at a glance

SociallyIn is widely known as a creative-first social media agency. Influencer work is part of a broader focus on social content, production, and community management across different channels.

Instead of treating influencer activity as a standalone effort, they often integrate creators into broader social campaigns, content series, and brand storytelling.

Inside the Find Your Influence approach

While both are agencies, the way this team typically runs campaigns and works with influencers feels closer to a dedicated influencer shop than a generalist social firm.

Key services you can expect

Services usually center on planning and managing influencer programs from start to finish. That includes discovery, outreach, contracts, content coordination, posting schedules, and performance tracking.

They will often help with campaign concepts, but their value is strongest where scale and repeatable processes matter. Think multi-influencer launches, seasonal pushes, or always-on ambassador activity.

How campaigns are usually run

Their process tends to feel structured and step based. You’ll define goals and platforms, then they’ll propose concepts and suggested creators. From there, they manage outreach, approvals, and publishing.

Reporting tends to focus on reach, impressions, clicks, engagement, and sometimes conversions when tracking is properly set up. Expect recaps that compare creators and content types.

Creator relationships and network depth

This team works with a wide pool of influencers rather than only a small closed roster. That makes sense for brands that need fresh faces or niche audiences across industries.

They often highlight relationships with creators across different follower sizes, from micro influencers to larger personalities, giving you options based on budget and goals.

Typical client fit

Brands that gravitate toward this agency usually have at least some budget earmarked for influencer programs and want a partner that can handle volume without losing structure.

They’re a reasonable fit if you want:

• Clear campaign planning and reporting
• Access to a wide range of creators
• Support running multiple campaigns each year
• Help turning influencer content into measurable results

Inside the SociallyIn approach

SociallyIn is known more broadly for social media strategy and content creation, with influencer work positioned as one of several services that support brand presence online.

Key services beyond influencer activations

Instead of only running creator campaigns, they often handle social strategy, organic posting, paid social support, and original content production like photo and video shoots.

Influencer work plugs into that mix, which can be powerful if you want your entire social presence run by one team rather than splitting between agencies.

How they tend to run creator campaigns

Because they are content focused, campaigns often start with a creative concept that spans multiple assets and channels. Influencers then become one of the ways to bring that idea to life.

You might see influencer content repurposed as paid ads, used in social feeds, or aligned with other branded visuals they create in-house.

Relationships with creators

SociallyIn usually works with influencers that match broader content themes they’re building for a brand, rather than primarily starting from influencer rosters and searching outward.

This can lead to tighter creative alignment, especially if you care about aesthetic and brand storytelling as much as raw reach.

Typical client fit

Clients who choose this agency often want someone to own their overall social story, not just their influencer line item. Influencer work becomes one chapter in a larger brand narrative.

You’re more likely to be a good fit if you want:

• Unified social media strategy and execution
• Original content production plus influencer support
• Help keeping your feeds active and on-brand
• Integrated campaigns running across channels

How the two agencies truly differ

At a glance, both teams connect brands and creators. The real differences show up in focus, scale, and how much of your broader marketing they handle.

Focus: influencer-first vs social-first

One agency leans strongly into influencers as a primary channel. The other leans into social content and strategy, with influencers as one of several tools.

If you see creators as your main growth lever, a more influencer-first approach can be ideal. If social overall is your priority, the broader model may serve you better.

Creative production vs campaign operations

SociallyIn places more emphasis on creating the content itself, from concept to shoot. This can be great for visually driven brands that need a strong creative partner.

The other side focuses more on operations around influencers: scouting, negotiating, coordinating posts, and producing detailed performance reports at scale.

Level of integration with your marketing

A social-first agency may take on your entire social ecosystem, touching everything from posting calendars to community engagement. Influencers become part of that system.

An influencer-first partner often integrates with your existing marketing stack, working beside your in-house social or other agencies rather than replacing them.

Client experience and communication style

With a social-heavy firm, your day-to-day may include asset reviews, content calendars, and discussions about overall brand voice.

With an influencer-focused team, conversations may center more on creator selection, campaign pacing, deliverables, and performance benchmarks.

Pricing approach and how you’ll work together

Neither agency follows a typical software subscription model. Instead, costs reflect service scope, campaign complexity, and influencer fees.

How agencies usually quote influencer work

Both typically price through custom proposals, based on your goals and budget. Expect a mix of management fees, influencer compensation, and sometimes creative production or usage rights costs.

The more creators, platforms, and deliverables you want, the higher the overall investment.

Campaign-based vs retainer-based setups

For one-off launches or seasonal pushes, you might see project-based pricing that covers strategy, execution, and reporting for a defined period.

For always-on influencer programs or ongoing social media support, many brands move to monthly retainers that cover a fixed level of service each month.

What drives price up or down

• Number and size of creators involved
• Platforms included, such as TikTok, Instagram, YouTube, or blogs
• Volume and type of deliverables, like posts, stories, or videos
• Need for original production and editing beyond influencer content
• Geographic reach, from local to multi-country campaigns

Engagement style and expectations

Influencer-focused teams may structure work around discrete campaigns with clear start and end dates. Social-focused teams may emphasize ongoing programs and consistent publishing.

In both setups, you should push for clarity on timelines, approval points, and what reporting you’ll get each month or after each campaign.

Key strengths and real limitations

No agency is perfect for every brand. It helps to understand where each type of partner tends to shine, and where you might feel friction.

Where an influencer-first partner shines

• Handling large or frequent influencer campaigns
• Offering access to broad creator pools and niches
• Providing structured reporting and optimization suggestions
• Supporting performance-driven brands testing many creators

They can be particularly useful if you’re testing influencer marketing at scale and need help avoiding common operational mistakes.

Where a social-first agency shines

• Building a cohesive social presence across platforms
• Producing on-brand content beyond influencer posts
• Combining influencers with organic and paid social programs
• Helping brands that lack in-house creative resources

For brands that want one partner to own social end to end, this model reduces the juggling of multiple agencies and freelancers.

Limitations you should know about

A common concern brands share is losing direct control over creator relationships and content direction once an agency takes over.

With influencer-heavy partners, you may feel less connected to individual creators, since communication flows through the agency. With social-first teams, influencer budgets can be one of many line items, making performance harder to isolate.

Questions to ask to uncover fit

• How do you choose creators and protect brand safety?
• What does your approval process look like for briefs and content?
• How transparent are you about influencer rates and fees?
• How do you measure success and report findings back to us?

Who each agency is best suited for

Once you understand the differences, it becomes easier to map each agency style to specific brand needs, stage, and internal capacity.

Best fit for an influencer-focused partner

• Consumer brands ready to scale creator programs beyond gifting
• Companies with clear campaign goals, like launches or promotions
• Teams that want detailed performance tracking and structured reporting
• Marketers who can handle creative direction in-house but need execution help

Best fit for a social-first agency like SociallyIn

• Brands that need overall social media strategy and execution
• Companies lacking internal content production capabilities
• Teams looking for one partner to manage social and creators together
• Marketers focused on brand storytelling and consistent visuals

Brand size and maturity considerations

Emerging brands with smaller budgets may struggle with full service retainers from either side, especially if they want to test influencers before committing heavily.

More mature brands, or those with proven product-market fit, can justify higher investment in integrated social plus influencer support.

When a platform like Flinque can be a better fit

Not every brand needs a full service influencer campaign agency right away. Some want more control and lower fixed costs as they learn what works.

Why some brands choose a platform instead

Solutions like Flinque let you discover creators, manage campaigns, and track performance in one place, without paying for agency retainers or creative studios.

This can be ideal if you have in-house marketers who are comfortable managing relationships and just need better tools and structure.

Situations where a platform makes sense

• Your budget is limited and must go mostly to influencer fees
• You want to test creators in-house before hiring an agency
• You prefer direct communication with influencers
• You already have content direction but need coordination support

You can always move from a platform approach to an agency once you outgrow managing everything yourself or need higher-level creative production.

FAQs

How do I decide which agency style is right for me?

Start with your biggest gap. If you lack social strategy and content, a social-first agency helps. If you mainly need help scaling creator relationships and campaigns, an influencer-first partner is often better.

Can I work with both an influencer agency and a social agency?

Yes, many larger brands do. One team can handle influencer programs while another manages broader social content. Just be sure roles are clearly defined to avoid overlap and confusion.

What budget do I need before talking to these agencies?

Most established influencer agencies look for meaningful campaign or annual budgets. While numbers vary, you should expect to invest enough to cover both management fees and fair influencer compensation.

Will I get to approve influencers and content?

Reputable agencies include your approval at key steps, like creator shortlists, briefs, and final content. Confirm this in advance and agree on how detailed your involvement will be.

How long does it take to see results from influencer work?

You can see early signals within weeks of launch, but building steady impact usually takes multiple campaigns. Plan on testing, learning, and refining over several months rather than expecting instant transformation.

Conclusion: choosing the right partner

To choose between these agency styles, get clear on what you’re really buying: influencer operations at scale, or broader social storytelling with creators as one piece.

Align that choice with your goals, budget, and how involved you want to be. If you need full service support, a capable influencer campaign agency or social-first partner can be invaluable.

If you prefer staying hands-on or budgets are still tight, a platform like Flinque can help you manage campaigns directly, while keeping the option open to add an agency later.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.