Find Your Influence vs NewGen

Why brands weigh different influencer marketing agencies

When you’re serious about influencer marketing, choosing the right partner can feel confusing. You want real results, not vanity metrics, and you need an agency that understands your category, your budget, and how hands-on you want to be.

That’s why many brands look closely at agencies like Find Your Influence and NewGen, trying to see which one fits their goals best.

Both are service-based influencer marketing specialists, not just software tools, and each has its own style, strengths, and ideal client profile.

To make a smart choice, you need clarity on services, how they run campaigns, how they treat creators, and what it’s really like to work with them day to day.

What these influencer agencies are known for

Our primary focus keyword here is influencer agency comparison, because that’s what you’re really trying to solve: which team will be the better partner for your brand.

Both agencies specialize in connecting brands with creators, managing campaigns, and reporting performance, but they lean into different strengths.

Think of one as more data-driven and structured, and the other as more culture-focused and trend-driven, especially with younger audiences.

Neither is a plug-and-play software subscription. Instead, they provide services, strategy, and execution, often supported by their own tools and processes.

Inside Find Your Influence’s approach

Find Your Influence is typically positioned as a full-service influencer marketing partner with strong roots in measurement, campaign structure, and scalable processes.

They often appeal to brands that want clear campaign frameworks, compliance, and reporting, especially when working across multiple regions or audience segments.

Core services they usually offer

The agency is generally known for end-to-end campaign support, from planning through reporting. This often includes:

• Influencer research and vetting across multiple social platforms
• Campaign strategy tied to brand KPIs and timelines
• Contracting, negotiation, and compliance management
• Content scheduling and approvals
• Performance tracking and final reporting

They may also support whitelisting, paid amplification, and ongoing creator partnerships, depending on the brief.

How they usually run campaigns

Campaigns with this type of agency often follow a predictable structure. You’ll see clear stages, approval points, and reporting check-ins.

Brands that appreciate process and organization tend to feel comfortable with this style, especially if they have internal stakeholders who expect regular updates.

You can expect brief development, creator shortlists, brand feedback rounds, content drafts, and a defined go-live calendar.

Most touchpoints are built to make sure brand safety, messaging, and legal requirements are covered before anything goes public.

Creator relationships and network

Agencies like Find Your Influence typically maintain a wide and diverse creator network, including nano, micro, and macro influencers.

They may combine a proprietary database with ongoing outreach to find the right voices for each campaign, instead of relying only on a closed roster.

Creators often appreciate quick communication and clear expectations, but some may feel the process is more structured than personal.

For brands, this structure can help keep messaging tight while still giving creators room to be authentic.

Typical client fit

Brands that lean toward this agency style usually share a few traits:

• Mid-market or enterprise size, sometimes with global reach
• Strong need for tracking, compliance, or legal oversight
• Clear KPIs tied to sales, signups, or brand lift
• Desire for detailed reporting to share with leadership

Industries like beauty, fashion, consumer tech, and lifestyle can all fit well, especially when campaigns need to scale cleanly.

Inside NewGen’s approach

NewGen positions itself closer to culture and youth-driven trends, often working heavily with creators on TikTok, Instagram Reels, and other short-form formats.

They are usually seen as more plugged into what Gen Z and younger millennial audiences actually engage with and share.

Core services they usually offer

While also full-service, NewGen often highlights creative concepts and social-first storytelling. Common offerings include:

• Creator casting with an emphasis on cultural relevance
• Short-form content ideas and campaign hooks
• Influencer partnerships across TikTok, Instagram, and YouTube
• Social-native content production and editing support
• Performance reporting focused on engagement and reach

Some campaigns may mix brand-owned content, creator-led content, and paid social to amplify the best-performing pieces.

How they usually run campaigns

Campaigns often feel more flexible and creative, sometimes moving faster and leaning into trends as they happen.

You might see looser creative briefs, leaving more freedom for creators to shape their own narrative, within agreed guardrails.

Brands that are comfortable with a bit of unpredictability, in exchange for cultural relevance, often enjoy this style.

Communication can be very collaborative, with creators actively pitching content ideas instead of just following a script.

Creator relationships and network

NewGen tends to focus on creators who have influence among younger, online-first audiences, especially those who shape trends rather than just follow them.

You’ll find strong emphasis on personality, humor, authenticity, and platform-native content styles.

Creators often feel more like partners and co-creators, particularly in lifestyle, fashion, beauty, gaming, and entertainment niches.

That can lead to highly engaging content, but it also requires a brand to trust the creators’ instincts.

Typical client fit

Brands that gravitate toward this agency often share some of these traits:

• Consumer-facing products aimed at Gen Z or young millennials
• Interest in TikTok, shorts, or viral-style content
• Comfort with bolder creative and trend-based ideas
• Early-stage brands seeking awareness, or established brands trying to feel “cooler”

Categories like streetwear, beauty, beverage, gaming, and direct-to-consumer products often find a strong match here.

How the two agencies differ in practice

When you put these two influencer partners side by side, clear differences emerge in style, focus, and client experience.

You can think of them less as “better or worse” and more as “which one aligns with how your brand likes to work.”

Approach and campaign structure

The more structured agency style typically emphasizes briefing, approvals, and consistent reporting milestones.

This often suits brands with complex internal teams that need sign-offs from legal, compliance, or regional leads.

The more culture-led agency style moves faster, tapping into current sounds, memes, and social behavior.

Approvals still matter, but there’s often more room for experimentation and creator-led decisions.

Scale and reach

Both can handle multi-influencer campaigns, but the data-driven team usually feels more comfortable managing large volumes of creators at once.

That’s helpful for nationwide launches, multi-region pushes, or campaigns where you need hundreds of posts.

The trend-forward agency may focus more on key creators with strong cultural pull, rather than pure volume.

This can create powerful halo effects, especially when a few voices truly define the conversation in a niche.

Client experience and communication

The more process-heavy partner tends to provide detailed plans, timelines, and documentation, which appeals to brand managers who prefer certainty.

You might have regular status calls, shared trackers, and structured reporting decks for stakeholders.

The more creative-first partner can feel like working with a nimble creative shop, where ideas evolve quickly and content is tested in real time.

Some brands love that agility; others may find it less predictable if they are used to strict internal processes.

Pricing approach and ways of working

Neither agency usually sells itself like a SaaS platform with fixed tiers. Instead, pricing is mostly custom, based on scope, markets, and creator levels.

Understanding how you’ll be billed helps you forecast budget and decide how long to commit.

How influencer agencies usually charge

Most influencer marketing agencies price around a combination of campaign fees and creator costs. You might see the following elements:

• Strategy and management fees for planning and running campaigns
• Influencer fees, which vary by reach, engagement, and content volume
• Production costs, especially for higher-end video or shoots
• Paid social or whitelisting budgets managed by the agency

In many cases, brands work on project-based campaigns or longer-term retainers with a set monthly scope.

What affects cost with these partners

Costs can vary widely based on your priorities. Key factors typically include:

• Number of influencers and posts you want across each platform
• Whether you work with nano, micro, or celebrity-level creators
• How many markets or languages are involved
• Need for travel, events, or complex production
• Depth of analytics and brand lift measurement

Larger, more structured agencies sometimes charge more for complex reporting and multi-country coordination.

Trend-focused agencies may invest more of the budget directly into creators and creative testing.

Ways of working and commitment length

Expect different engagement models:

• Single campaign projects, often tied to specific launches
• Quarterly or seasonal influencer pushes
• Year-long retainers with always-on creator programs

Retainers typically offer better consistency and learning over time, but require more upfront commitment.

Project work can be safer for first-time tests, though it limits long-term creator relationships.

Strengths and limitations to keep in mind

Every influencer agency comes with trade-offs. Knowing them upfront can save you from mismatched expectations later.

Where the structured, data-driven model shines

• Great for brands that need clear workflows, documentation, and audit-ready reporting
• Strong for multi-region or large-scale campaigns with many creators
• Helpful when legal, compliance, or brand safety are top concerns
• Supports data-backed decisions on creator selection and optimization

A common concern from brands is feeling “locked in” to rigid processes that slow down creativity.

Where it may fall short

• Campaigns can feel less spontaneous or trend-driven
• Creators may have less freedom to experiment with wild ideas
• Approvals and layers of feedback can drag out timelines

Where the trend-led, culture-focused model shines

• Strong for reaching Gen Z and social-first audiences
• Great fit for TikTok, Reels, and short-form, playful content
• Encourages authentic creator voices and co-created ideas
• Can generate outsized engagement when trends are timed well

For brands looking to refresh their image or feel more relevant, this can be especially powerful.

Where it may fall short

• Less comfortable for brands needing strict, conservative messaging
• Trend-based work can be hit-or-miss if timing is off
• Internal stakeholders may struggle with less predictable outcomes

Who each agency is best suited for

Seeing which brands typically thrive with each style can help you decide where you belong.

Brands that fit better with a structured influencer partner

• Established companies with marketing, legal, and compliance teams
• Brands running multi-market or heavily regulated campaigns
• Teams that need dashboards and decks for leadership updates
• Marketers who value tight control over messaging and brand use

Examples of brands that often prefer this style include consumer tech, financial services, and large beauty or home brands.

Brands that fit better with a culture-forward influencer partner

• Newer brands trying to break through with bold content
• Consumer brands selling directly online to younger audiences
• Teams open to experimentation and quick content iterations
• Marketers focused on awareness, buzz, and social conversation

Examples can include streetwear lines, energy drinks, gaming accessories, or creator-founded beauty labels.

When a platform alternative makes more sense

Sometimes, a brand doesn’t actually need a full-service agency retainer. You might just need better tools and processes.

That’s where a platform-based option like Flinque comes in, giving you software to discover creators and manage campaigns without hiring an external team to run everything.

When a platform can be a better fit

• You already have internal marketing staff willing to manage relationships
• Your budget is tight, and you’d rather invest more directly in creators
• You want to test influencer marketing before committing to big retainers
• You prefer owning your creator data and relationships long term

Platforms typically provide search, outreach, workflow, and reporting tools, while you own the day-to-day execution.

This hybrid route can be ideal for growing brands that are hands-on and want more control over every detail.

FAQs

How do I choose which influencer agency is right for me?

Start with your goals, budget, and comfort level with creative risk. If you need structure and detailed reporting, lean toward the more process-led partner. If cultural relevance and trend-driven content matter most, a creative-first agency will likely suit you better.

Do these agencies only work with big brands?

Both typically focus on brands with meaningful budgets, but “big” is relative. Some mid-sized and fast-growing startups also work with them. If your budget is very limited, consider starting with a platform or smaller boutique agency first.

Can I run one test campaign before signing a long contract?

In many cases, yes. Agencies often offer project-based campaigns so both sides can test fit and performance. If that goes well, you can then discuss longer retainers or ongoing creator programs with clear expectations.

Are results guaranteed with influencer marketing agencies?

No agency can guarantee exact sales or engagement numbers, because audience behavior is unpredictable. What they can offer is strategy, experience, and optimization. Look for clear KPIs, realistic expectations, and transparent reporting before you commit.

Should I use an agency if I already know some influencers?

You can, especially if you want to scale beyond a few relationships. Agencies can help with contracts, payments, reporting, and finding new creators. If you only need light coordination, a platform might be enough for your current stage.

Conclusion: choosing your influencer partner

Deciding between agencies like Find Your Influence vs NewGen really comes down to how you like to work, who you’re trying to reach, and how much structure you need.

If you’re a larger or more regulated brand, a structured, data-forward partner often feels safer and easier to explain internally.

If your priority is capturing cultural momentum and speaking to younger audiences, the trend-led, creator-first style will usually feel more natural.

Look honestly at your budget, your internal bandwidth, and your risk tolerance. Then ask each agency direct questions about process, reporting, creator selection, and how they’ll support your specific KPIs.

And if you want more control and lower ongoing fees, remember that a platform route, such as using Flinque, can be a smart middle ground between doing everything manually and outsourcing it all.

The right influencer partner is the one that matches your brand’s voice, your way of working, and your appetite for growth over the next year, not just the next campaign.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.