Introduction
Both agencies have Wargaming on their client list. They share Plarium too, plus a handful of other gaming names. So when you compare Zorka.Agency against AAA Agency, the roster is not where the decision happens, because the overlap is real. The difference is everything around the roster: how big they are, how they work plus what each is really built to do well.
Both grew up in gaming influencer marketing, plus both have expanded beyond it. But one became a large, data-driven performance shop while the other stayed a boutique storytelling team. Up next: a clear picture of Zorka.Agency, a clear picture of AAA, the gaps that matter for the decision, who each suits, plus the software option that sits outside both. Figures here come from each agency's material plus third-party listings, so treat them as directional rather than confirmed.
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Zorka.Agency at a glance
Zorka.Agency is an influencer plus performance marketing agency headquartered in Limassol, Cyprus, with offices in other markets plus a history going back to around 2012. It runs in the 51-to-200 employee range, plus third-party listings estimate its revenue in the hundreds of millions, though that is a wide external estimate rather than a confirmed figure. The defining trait is performance: it builds ROI-forecasted strategies with a risk assessment, aiming to predict returns before a campaign runs.
The scope is broad. Beyond influencer marketing, Zorka.Agency covers mobile user acquisition, app store optimisation, automated sales funnels, social media plus creative strategy, which makes it more of a full performance-marketing partner than a pure influencer shop. That breadth suits game developers plus app brands that want installs plus measurable returns, not just reach. Its client list runs to Wargaming, Gameloft, NetEase, Plarium plus AliExpress, plus it has been named among leading influencer marketing agencies in industry rankings. The trade-off some clients note is that influencer deliverables can occasionally slip when creator availability is outside the agency's control, which is a risk inherent to influencer work rather than a Zorka-specific flaw.
AAA Agency at a glance
AAA Agency is an international influencer marketing plus special-projects agency, based in Serbia, that grew out of an eight-year-old holding company's influence department into an independent brand. It is the more boutique of the two, built around creative storytelling rather than performance scale, with a stated mission to move brands from default advertising toward stories that resonate.
It works along two lines: influencer campaigns plus special projects. For influencer campaigns it runs the full cycle, from adjusting briefs through handling the inevitable force-majeure events to a post-campaign report. Deeply rooted in gaming, with clients including Wargaming, NCSoft, Lilith Games, Ubisoft plus Tencent plus more than 100 cases behind it, AAA Agency has also moved into fintech, beauty plus entertainment. Published directory data points to a project-based model starting around a 25,000 dollar minimum, which makes it accessible to mid-sized budgets, plus its smaller footprint means a more hands-on, custom approach per project. Where Zorka.Agency optimises for forecastable performance, AAA Agency optimises for the story plus the integration feeling native.
The key differences
| Dimension | Zorka.Agency | AAA Agency |
|---|---|---|
| Size | Larger, 51 to 200 staff, multi-office | Boutique, independent from a holding company |
| Core lean | Performance plus user acquisition | Creative storytelling plus special projects |
| Scope | Influencer plus UA, ASO, funnels, social | Influencer campaigns plus bespoke projects |
| Home base | Cyprus, plus other offices | Serbia |
| Shared clients | Wargaming, Plarium plus other gaming names | Wargaming, Plarium, Ubisoft, Tencent |
| Pricing | Per scope, suited to larger programs | Project-based, around $25K minimum |
Sources: LeadIQ, Clutch, AgencySpotter, agency material. Revenue plus size figures are external estimates.
The table makes the choice clear. These are not rivals fighting over the same job; they are different sizes of agency built for different priorities. Zorka.Agency is the bigger, broader performance partner, the right call when you want installs, forecastable ROI plus a full digital mix. AAA Agency is the focused, creative storytelling team, the right call when the campaign is about a compelling integration done with hands-on care. Both know gaming cold, so gaming experience is not the tiebreaker.
There is a useful way to read the shared client list. When two agencies both work with a Wargaming or a Plarium, it tells you each can clear the bar that a demanding gaming publisher sets, which is reassuring but unhelpful for choosing between them. The signal that matters is what a client hires each one to do: a publisher chasing installs across a full funnel leans on Zorka.Agency, while one that wants a single standout creator integration with a strong story leans on AAA Agency. Same logo on two websites, two very different briefs behind it.
Who should pick which
Pick Zorka.Agency if you want performance plus scale: a larger partner that can run influencer marketing alongside user acquisition, ASO plus funnels, with ROI forecasting built in. It is the stronger fit for game developers plus app brands whose goal is measurable installs plus returns across a full digital mix, plus for programs big enough to keep a large agency busy.
The self-serve route, with a caveat
Both Zorka.Agency plus AAA Agency are managed agencies that run campaigns for you. If you would rather find plus vet creators yourself, with your own team running the campaign, that is a self-serve tool, plus a far cheaper one. As with the other gaming-adjacent agencies, there is a platform caveat worth stating.
Flinque addresses finding creators at scale. Its directory carries beyond 10 million verified profiles across 25-plus countries, covering Instagram, TikTok, YouTube and X. Filtering reaches category, audience make-up, follower bracket, engagement rate and location. A fake-follower pass sits on every result. Free to open; $49 each month for paid features.
Here is the caveat, plus it is the same one that shadows any gaming-heavy program. Flinque indexes Instagram, TikTok, YouTube plus X, which leaves Twitch out, plus Twitch is where a big slice of gaming influence sits. So for the Twitch-led campaigns both these agencies run well, a discovery tool sees only part of the field, plus the agencies are doing something a tool cannot. For gaming creators on YouTube, TikTok plus Instagram, plus for the non-gaming verticals both agencies have expanded into, the self-serve route is a full alternative for the discovery side. The honest scope holds either way: a tool finds plus vets creators at a flat $49 a month, it does not run the managed campaign, forecast performance like Zorka.Agency or craft a story like AAA Agency. Match the model to your team first, then choose the agency only if you need one.
Want to find gaming creators without an agency?
Flinque is self-serve creator discovery plus vetting across Instagram, YouTube, TikTok and X, from $49 monthly. Start free with no credit card.