Cloutboost vs Hypertly: Which Agency to Pick in 2026
A gaming-only data agency against a micro-creator attribution shop. One lives entirely in YouTube and Twitch gaming, the other chases authentic content with tracking bolted on. Here is which fits, plus a software option.
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Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Cloutboost if
- You market a video game, indie to AAA
- You want YouTube and Twitch gaming reach
- You want a data portal and 50+ data points
Choose Hypertly if
- You want micro-creators across general social
- You care about attribution and ROI tracking
- You value authentic content over follower counts
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hand it to an agency
Cloutboost vs Hypertly vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | Cloutboost | Hypertly | Best valueFlinque |
|---|---|---|---|
| Best for | Game publishers, indie to AAA | Brands wanting micro-creator authenticity | Teams running discovery in-house |
| Agency type | Gaming-only data agency | Micro-creator content and attribution shop | Self-serve software, not an agency |
| Engagement model | Custom, portal access available | Custom quotes | Flat monthly subscription |
| Typical minimum | Undisclosed, portal plans cancelable | Undisclosed | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | 1.3M+ gaming creators, 50+ data points | Curated micro-creator roster | 10M+ verified, 200 data points each |
| Platforms covered | YouTube, Twitch, TikTok, Instagram | General social, short-form first | Instagram, YouTube, TikTok, X |
| Services | Influencer, PR, performance, UA | Influencer content with tracking | Discovery, vetting and audience data |
| Campaign management | via AI client portal | managed | You run it, software assists |
| Content and usage rights | Retargeting and content repurposing | Per deal | You negotiate directly with creators |
| Paid amplification | Core service, retargeting | Available | Run your own whitelisting |
| Measurement and reporting | 50+ data points, daily updates | Attribution and ROI focus | Audience and fake-follower data built in |
| Team and locations | Silicon Valley, founded 2016 | Undisclosed | Software with support included |
| Time to launch | After a 30-minute discovery call | After scoping | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Cloutboost
Cloutboost does one thing: it markets video games through gaming creators, a job it has done since 2016. The Silicon Valley agency works with publishers from indie to AAA, running acquisition-focused campaigns across YouTube, Twitch, TikTok and Instagram. Data science is the pitch. It puts its gaming creator database past 1.3 million channels, scores each on more than 50 data points updated daily and lets clients drive the whole thing through an AI portal that searches creators, manages campaigns and pulls automated reports. Beyond influencer work it adds PR, performance marketing and user-acquisition licensing, plus audience retargeting and content repurposing. Against Hypertly's general-social micro play, Cloutboost is the gaming specialist with a data spine.
Pricing is custom and tied to scope, though the portal carries cancelable plans, which is rare transparency for an agency. What you are buying is depth in a single vertical: people who know game launches, a database built only for gaming and tooling that keeps clients in control rather than in the dark. The team leans on 20-plus combined years in game marketing and proprietary data mining that scans outlets in real time. The limit is the focus itself. If you do not market games, almost none of this applies. Even inside gaming the value rides on the data layer, so a brand wanting hand-held creative direction over a self-serve portal may want more service. For general-social micro-creator work, Hypertly runs a different play.
What Cloutboost does well
- A gaming-only database past 1.3 million creators
- 50-plus data points scored and updated daily
- AI portal for search, management and reporting
- Cancelable portal plans, unusual transparency
Where it falls short
- Gaming only, useless for other verticals
- Custom agency quotes beyond the portal
- Value rides on the self-serve data layer
- Built for acquisition, not broad branding
What is Hypertly
Hypertly calls itself a different kind of influencer agency, one where your follower count is not the point. It leans on micro-creators it frames as some of the most engaging people online, pairing their authentic content with a technology layer meant to clear up the usual fog around influencer results. The pitch is attribution and ROI: a stage for genuine storytellers and brand advocates, with tracking that ties content to outcomes rather than vanity reach. Work skews to short-form across general social, the kind of fast-moving trend content brands use to grab attention quickly. Much about the agency stays undisclosed, from team size to headquarters, so the picture is positioning more than published fact. Next to Cloutboost's gaming data machine, Hypertly is the micro-creator authenticity shop.
Pricing never appears publicly and the operational detail is thin, so a brand needs a conversation before it knows what it is buying or who is delivering. What the agency sells is a point of view: that smaller, credible creators move people better than big names. Measurement, in its telling, should prove it. For brands tired of reach-only reporting, that framing lands. The caution is the missing detail. With no public roster size, no stated platforms beyond the general social lean and no disclosed scale, you are buying a promise more than a spec sheet. The attribution claim is only as good as the tracking behind it, which is not laid out. For a data-heavy specialist with everything documented, Cloutboost is the other route.
What Hypertly does well
- Micro-creator focus over follower counts
- Attribution and ROI framing, not vanity reach
- Authentic, trend-led short-form content
- Positioned for fast attention on social
Where it falls short
- Most operational detail undisclosed
- No published roster size or platforms
- Attribution claim lacks documented method
- Smaller, less specialized than a vertical agency
Head to head
These two barely compete for the same brief. Cloutboost is a gaming specialist with a 1.3 million-creator database, a data portal and two decades of game-marketing experience behind it. Hypertly is a general-social micro-creator shop selling authenticity and attribution, with most of its operational detail left undisclosed. One is deep and documented in a single vertical. The other is broad and lightly specified across many.
On data they sit at opposite ends, Cloutboost publishing 50-plus data points per creator, Hypertly publishing almost nothing concrete. Neither is the do-it-yourself middle: 10M verified creators across four platforms with a fake-follower score on each, at one published price, where you pick the creators yourself.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You are launching a video game
You want gaming creators on YouTube and Twitch, scored on real data, managed through a portal you control. Cloutboost is built only for this.
→ Pick CloutboostYou want authentic micro-creator content
You want smaller, credible creators and an attribution story across general social, not gaming. Hypertly leans that way.
→ Pick HypertlyYou want to run discovery in-house
No retainer, no scoping call. You want to search 10M verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueYou want documented data before you commit
Cloutboost publishes its data depth but only for gaming, while Hypertly keeps most detail private. Flinque's free plan lets you find and vet verified creators with 200 data points each, no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about Cloutboost and Hypertly
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