inBeat vs Fanbytes: What Happened to Fanbytes
One of these is not a live option. The Fanbytes brand ended inside Brainlabs in 2022. inBeat is the side you can actually brief.
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Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose inBeat if
- You want UGC built to run as paid social ads
- You want to test hooks then scale the winners
- You measure everything in CAC and ROAS
Look up Fanbytes if
- You are tracing where the work moved
- You need to rule Fanbytes in or out
- You want to be pointed at Brainlabs instead
Choose Flinque if
- You want verified creators and fake-follower checks with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hand it to an agency
inBeat vs Fanbytes vs Flinque
The factors below are set out for both. Only inBeat is a live option. Fanbytes is not a live option, so it cannot be weighed against inBeat on this point. Flinque is the flat-price software option on the right.
| Factor | inBeat | Fanbytes | Best valueFlinque |
|---|---|---|---|
| Best for | Performance UGC and paid social | Not available, now Brainlabs | Teams running discovery in-house |
| Agency type | Micro-creator content engine | Gen Z social agency, Brainlabs-owned | Self-serve software, not an agency |
| Engagement model | Project and retainer, custom | Custom campaign quotes | Flat monthly subscription |
| Typical minimum | Not established (site checked Sep 2026) | Not established (Brainlabs influencer page checked Sep 2026) | Free, then $49/mo |
| Published pricing | No | None | $0 to $150/mo, public |
| Creator network | Top 2% nano and micro creators | Bytesights, 3M+ creator dataset | 10M+ verified, 200 data points each |
| Platforms covered | TikTok, Meta, Instagram, Snapchat | TikTok, Snapchat, Instagram, YouTube | Instagram, YouTube, TikTok, X |
| Services | UGC, whitelisting, ad testing | Strategy, creative, community, talent | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | built for paid usage | Campaign rights per deal | You negotiate directly with creators |
| Paid amplification | Core service, Spark Ads | Paid social available | Run your own whitelisting |
| Measurement and reporting | CAC, CPA, ROAS tracking | Not available | Audience and fake-follower data built in |
| Team and locations | Montreal, part of Fieldtrip | London, until 2022 | Software with support included |
| Time to launch | After brief and creator match | After scoping and creative | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is inBeat
inBeat treats a creator post as an ad unit and builds the whole agency around that idea. The Montreal shop, now part of Fieldtrip, recruits from what it calls the top 2 percent of nano and micro creators in North America, then runs their content as performance UGC: hooks tested in volume, winners scaled through paid social on TikTok and Meta. Whitelisting and Spark Ads sit at the center, not the edge. The pitch is acquisition, not awareness. Campaigns are framed around CAC, CPA and ROAS. The agency publishes fake-follower checkers and guides to back its data-first reputation. Against Fanbytes' Gen Z social play, inBeat is the paid-performance content machine.
Pricing is custom and never posted, which is normal for a managed agency but means a scoping call before any number. What you are buying is a repeatable engine: brief, match creators, produce ad-ready UGC, test variations, scale the ones that convert. The creator pool skews nano and micro by design, since smaller creators read as authentic in a paid feed and cost less per asset. The tradeoffs follow the model. This is acquisition tooling, so if you want broad brand awareness rather than direct response it can feel narrow. The value lives in the paid layer too, so you need ad budget on top of the agency fee. This point cannot be answered for Fanbytes, which does not trade.
What inBeat does well
- UGC built from day one to run as paid ads
- Hook testing then scaling the winners
- Top 2% nano and micro creator pool
- Tracking framed around CAC and ROAS
Where it falls short
- Custom quotes via a call; rate card not established from pages checked (Sep 2026)
- Built for acquisition, not broad awareness
- Real value needs paid budget on top
- Nano and micro focus by design, not macro
What Fanbytes was
The acquisition by Brainlabs completed in May 2022. Fanbytes is a retired brand now. The evidence is first-party: fanbytes.co.uk is now a one-page rebrand notice whose only working link goes to brainlabsdigital.com.
The client names on the record for the Fanbytes era are Samsung, H&M and Nike. Founded in London in 2017 by Timothy Armoo, it specialised in reaching Gen-Z through short-form video. At the sale Brainlabs put the team at 60, the brands served at more than 500 and growth at 130 percent a year over five years.
Brainlabs is the business a reader would actually engage. The older client names describe 2022 and should not be presented as what Brainlabs sells today.
What Fanbytes was known for
- TikTok-first campaign craft
- Forbes 30 Under 30 recognition for its founder
- A 60-strong team at the 2022 acquisition
- Short-form formats built for Gen-Z
Why it is not a live option
- The name has been retired into Brainlabs
- Only Bytesights survives by name
- fanbytes.co.uk is a one-page rebrand notice
- A rate card or minimum was not found on the fanbytes.co.uk notice or the Brainlabs influencer page (checked September 2026)
Head to head
This is not a comparison of two suppliers. Fanbytes cannot be engaged today. The acquisition by Brainlabs completed in May 2022. Two checks settle it: fanbytes.co.uk is now a one-page rebrand notice whose only working link goes to brainlabsdigital.com. Only inBeat can take a brief, so the question worth answering is what became of Fanbytes.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You are researching Fanbytes
If you came here for Fanbytes, the live answer is Brainlabs.
→ Read the historyYou want to run discovery in-house
No retainer, no scoping call. You want to search 10M+ verified creators across four platforms with a fake-follower check on each. Start free on Flinque and upgrade at $49 only if you keep using it.
→ Pick FlinqueYou are testing creators before committing budget
Both agencies quote custom after a call. Both need paid budget to shine. Flinque's free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about inBeat and Fanbytes
What is the main difference between inBeat and Fanbytes?
Which is more affordable, inBeat or Fanbytes?
How does each find creators?
What platforms do inBeat and Fanbytes cover?
Is Fanbytes owned by Brainlabs?
What does inBeat do that Fanbytes does not?
Can you still pick Fanbytes over inBeat?
Is there a software alternative to both agencies?
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