Clicks Talent vs Influencer Response Compared: What Happened to Influencer Response

Introduction

Clicks Talent and Influencer Response are not a like-for-like choice, because only one of them is trading. After a May 2022 merger with Volt Agency it was acquired by Acceleration Partners on 5 December 2022. Anyone searching this name should know Influencer Response is not something a brand can contract with. The proof sits on the companies' own pages: influencerresponse.com no longer resolves to a working site and the acquirer never uses the name. The rest of this page sets out the position on Influencer Response and on Clicks Talent.

At a glance

The contrast shows fastest in a side-by-side.

Sources: Influencer Marketing Hub, DesignRush, clickstalent.com, CB Insights, Acceleration Partners. Details as reported.

Clicks Talent

Founded by former social media consultant Abraham Lieberman, Clicks Talent is one of the earliest TikTok agencies, tracing back to the Musical.ly days. It bills itself as the first to work with TikTok influencers. It represents more than 5,000 creators across dozens of countries and niches, then reports reaching well over a billion users on TikTok.

It handles the full job, from sourcing and creative direction to content and campaign reporting, across TikTok, Instagram and YouTube. Clients have included Warner Brothers, Pokemon and Sony Pictures. Pricing is partly public, with posts reportedly from around $300, creator contests from about $4,000 and celebrity endorsements from $500,000. In short, it is the pick for awareness and viral reach.

Influencer Response

Set against Clicks Talent, Influencer Response has nothing current to offer on this point. Founded by Josh Butowsky and described by trade press as San Diego-based, it was a direct-response performance agency, not a talent agency, until Acceleration Partners absorbed it in 2022. It works brand-first, acting as an extension of your in-house team with one job: hit your ROI targets.

Its edge is data. Using its own software and a history of CPA-based campaign results across influencers and podcasts, it aims to find the most efficient partners and cut the guesswork, with no retainers or monthly lock-in. In December 2022 it was acquired by Acceleration Partners, folding into that agency's wider performance and partnership offering. This is the choice for measurable, conversion-led campaigns.

How to choose

The decision tracks your goal. If you want TikTok virality, creator reach and awareness backed by a huge talent roster, Clicks Talent is the natural fit. It is built to make content spread.

If your brief is performance, with influencers and podcasts judged on trackable ROI and conversions, Influencer Response makes far more sense. Neither, though, gives you transparent flat pricing or direct, hands-on control of discovery, which is where a self-serve tool comes in.

Verdict and Flinque comparison

There is only one side of this to pick. The Influencer Response brand ended with the December 2022 Acceleration Partners acquisition. That is not a comparison Influencer Response can be part of any more. For work you need delivered now, Clicks Talent is the one still trading.