August United vs Hypertly

Why brands look at two different influencer agencies

When you weigh August United against Hypertly, you are really choosing between two ways of running influencer marketing. Both aim to connect brands with creators, but they differ in style, structure, and ideal clients.

Most marketers want clarity on services, creative control, pricing, and how closely each agency works with influencers. You are likely asking who will truly understand your brand and deliver dependable results.

What modern influencer marketing services look like

The primary topic here is influencer marketing agencies. Most full service teams now go far beyond one-off posts or simple product placements.

They often handle strategy, creator sourcing, content briefing, contracts, tracking, and reporting so in-house teams can stay focused on bigger brand priorities.

Instead of only counting likes and followers, better agencies think about relationships, repeat collaborations, and how content fits into your wider marketing mix.

What each agency is known for

Both agencies sit in the same broad space but have different reputations and working styles. Understanding those differences helps you narrow which fits your day-to-day reality.

What August United tends to be known for

This shop is usually associated with more integrated brand work, thoughtful campaigns, and partnerships that feel long term rather than transactional.

They often emphasize storytelling, creative ideas, and matching brands with creators who fit deeply, not just by niche or follower count.

What Hypertly tends to be known for

Hypertly leans toward performance oriented influencer work, often tied closely to measurable results like traffic, signups, or sales.

They are more often linked with nimble campaigns, clear metrics, and a focus on making sure content actually moves numbers, not just awareness.

Inside August United

August United is usually viewed as a more classic full service influencer partner. Think of them as an extension of your brand team that happens to specialize in creators.

Core services you can expect

While offerings can shift over time, agencies like this commonly cover end to end execution so brands do not juggle multiple vendors.

• Influencer strategy aligned with brand goals and campaigns
• Creator discovery, vetting, and matchmaking
• Brief development and content concepts
• Contracting, compliance, and usage rights
• Campaign management and communication
• Reporting, insights, and learnings

The emphasis usually sits on doing fewer things well, with deeper creator relationships and polished brand outcomes.

How they tend to run campaigns

Campaigns from this type of agency often start with a clear brand problem or opportunity rather than a list of influencers.

You will usually see a discovery phase, concept ideas, and a road map before creators are selected and briefed. That helps make content feel more coherent and on brand.

They also tend to plan content across platforms, weaving together Instagram, TikTok, YouTube, and sometimes blog or email assets.

Relationships with creators

Relationship driven agencies pay close attention to how they treat influencers. That matters for quality, speed, and repeat work.

They often maintain a preferred circle of creators who know their process and are comfortable with polished deliverables and brand standards.

This approach can reduce risk and keep content consistent, though it may feel less experimental or edgy compared with scrappier setups.

Typical client fit for August United

These teams generally mesh best with brands that want a trusted partner rather than tactical help only. Marketing leaders often expect well structured communication and senior guidance.

• Mid market brands ready to treat influencer work as a core channel
• Larger companies wanting integrated, multi channel campaigns
• Teams with strict brand guidelines and approval processes
• Marketers who prefer fewer, deeper agency partners

Inside Hypertly

Hypertly typically positions itself as more performance minded, using creators as a lever for growth and measurable outcomes.

Core services you can expect

Services often mirror other influencer agencies but with more emphasis on data, testing, and clear return on spend.

• Goal based campaign planning tied to metrics
• Creator sourcing with an eye on engagement and fit
• Briefs designed for conversions or strong calls to action
• Ongoing optimization based on performance data
• Reporting that highlights cost effectiveness

Where a storytelling focused partner might obsess over narrative, this type of team pushes harder on measurable lift.

How Hypertly style campaigns usually run

These programs tend to move faster, with more willingness to test, learn, and adjust creative based on early results.

You may see smaller tests with a range of creators, followed by scaled up collaborations with those who deliver stronger engagement or sales.

This can be appealing for brands already running paid social, since influencer content can feed ads or retargeting.

Relationships with creators

Performance focused teams might work with a wider mix of influencers, from nano to macro, depending on goals and budget.

They often emphasize clear expectations, fair compensation, and quick feedback cycles to keep creators motivated.

The tradeoff is sometimes less long term storytelling and more emphasis on what works now.

Typical client fit for Hypertly

This approach tends to suit marketers who are comfortable with experimentation and care strongly about the numbers behind each campaign.

• Digital first brands looking for measurable growth
• Ecommerce and direct to consumer companies
• Teams already tracking CAC, ROAS, and funnels
• Smaller brands that want flexible, test driven work

How the two agencies actually differ

Both sides help brands work with creators, but the experience and focus can feel very different in practice.

Style and tone of work

August United often leans into big picture storytelling, brand affinity, and campaigns that feel like polished content pieces.

Hypertly tilts toward performance, experimenting with formats, hooks, and offers that drive clicks or sales, even if the creative is more raw.

Level of structure versus speed

One side typically runs more structured, carefully staged programs with clear timelines. That is comforting for larger teams.

The other may feel more flexible and responsive, adjusting midstream based on what creators and audiences respond to in real time.

Client communication and involvement

Integrated influencer partners usually schedule regular check ins, deeper strategy sessions, and detailed recap decks after campaigns.

Performance leaning partners may share more frequent, lighter weight updates that center on key metrics and next steps instead of long decks.

Scale and creator pool

Brand led agencies may keep a curated group of trusted influencers and expand selectively. That helps maintain quality and reliability.

Performance centered teams may tap a broader pool, especially micro creators, to reach fresh niches and keep testing new audiences.

Pricing approach and how work is structured

Neither agency is likely to show flat software style plans. Influencer work involves people, ideas, and many moving parts, so pricing is usually custom.

Common pricing models used by influencer agencies

• Project based campaigns: One time budgets covering strategy, management, and creator costs.
• Retainers: Monthly or quarterly agreements for ongoing campaigns and advisory work.
• Hybrid setups: A base management fee plus creator costs and sometimes performance incentives.

Creator payments usually sit on top of agency fees, whether passed through or included in a single line item.

What drives total cost

Final budgets depend heavily on how many influencers you use, their reach, the platforms involved, and how complex the content is.

Rights to reuse content in paid ads or future campaigns also influence pricing, since extra usage has real value.

Global work, travel, and production needs can increase costs, while simpler briefs and micro creators keep budgets tighter.

Engagement style and expectations

More integrated partners often ask for longer term commitments, since deeper planning and relationship building pay off over time.

Performance leaning teams may be open to shorter engagements or phased tests, especially with clear goals and a path to scale.

In both cases, clarity around approval timelines and internal stakeholders helps avoid delays and surprise costs.

Strengths and limitations to keep in mind

No agency is perfect for every brand. Understanding where each shines and where they might not fit saves time and budget.

Where August United style agencies shine

• Strong brand storytelling and big ideas
• Careful creator selection to protect brand reputation
• Thoughtful integration with other marketing channels
• Deeper, ongoing relationships with key influencers

A common concern is that larger, brand focused agencies may move more slowly than leaner teams.

Limitations to consider

• May require higher minimum budgets or longer retainers
• Processes can feel heavy for small or fast moving brands
• Focus on polish can limit room for very scrappy experimentation

Where Hypertly style agencies shine

• Comfort with testing, learning, and iterating quickly
• Closer tie between influencer work and measurable performance
• Flexibility with micro and mid tier creators
• Often easier starting point for brands new to influencers

Another frequent worry is whether performance first teams will still protect long term brand perception.

Limitations to consider on that side

• Content may feel less polished for some brand standards
• Short term testing can overshadow long term brand building
• Broader creator pools can increase vetting needs

Who each agency is best for

It helps to think less about who is “better” and more about who is better for your stage, goals, and culture.

Best fit situations for August United

• Established brands that want campaigns tied to big seasonal or product moments
• Teams with firm brand guidelines and multiple approval layers
• Marketers who value premium creative and polished storytelling
• Companies planning multi month or year long creator programs

Best fit situations for Hypertly

• Growing brands wanting to test influencer as a performance channel
• Teams already running paid social and tracking returns closely
• Marketers comfortable with fast feedback and changes mid campaign
• Companies seeking a bridge between brand and growth marketing

When a platform alternative like Flinque makes sense

Not every brand is ready for a full service influencer retainer. Some prefer to keep more control and handle parts of the work in house.

A platform like Flinque fits brands that want to discover creators, organize outreach, and manage campaigns themselves, without heavy agency layers.

This approach can reduce management costs, especially for teams willing to handle creator communication, briefs, and approvals internally.

It suits marketers who enjoy being close to the work and already have processes for content review, contracts, and reporting.

FAQs

How do I know which influencer agency style I really need?

Start with your main goal. If you want brand storytelling and premium creative, a more integrated agency is likely better. If your priority is measurable performance and testing, a performance leaning team or platform may fit more naturally.

Can smaller brands work with these agencies?

Yes, but minimum budgets vary. Some agencies prefer larger, long term engagements, while others accept smaller pilot campaigns. Be honest about your budget upfront and ask what is realistic for your spend and timeline.

Should I prioritize reach or engagement when choosing influencers?

For most brands, strong engagement and relevance beat raw reach. A smaller creator with an active community often drives better responses than a bigger name with passive followers. Your agency or platform should help balance both.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show quickly, sometimes within days. Deeper impact on sales or brand sentiment usually takes several weeks and multiple waves of content. Consistent programs outperform one off posts in most categories.

What should I ask in the first meeting with an influencer agency?

Ask how they choose creators, measure success, and handle problems if a post underperforms or an influencer goes off brief. Request examples from brands similar to yours and clarify expected timelines, communication, and approval steps.

Bringing it all together for your brand

Choosing between these influencer partners is less about names and more about your comfort with creative style, timelines, and how closely you want to track performance.

If you are aiming for high end storytelling, deep creator partnerships, and integrated campaigns, a more brand led agency will likely feel right.

If your focus is rapid learning, testing offers, and tying spend directly to results, a performance oriented setup may deliver what you need.

For teams that prefer control and already have internal capacity, a platform such as Flinque can provide structure without a heavy service layer.

Clarify your goals, budget range, and how involved you want to be day to day. Then choose the partner whose strengths line up cleanly with that reality.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.