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Agency comparison · Updated June 14, 2026

AAA Agency vs IMA: What Happened to IMA

One of these is not a live option. IMA was absorbed into MediaMonks in 2019 and the brand has not existed since. AAA Agency is the side you can actually brief.

Short answer: pick AAA Agency if you sell games and want a gaming-native campaign. Treat IMA as background, since Monks is what trades. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose AAA Agency if

  • You sell games, apps or entertainment
  • You want a gaming-native campaign team
  • You have a project budget from $25,000 up

Look up IMA if

  • You are auditing an old shortlist
  • You arrived on this name and meant Monks
  • You need the history rather than a supplier
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

AAA Agency vs IMA vs Flinque

The factors below are set out for both. Only AAA Agency is a live option. The 2019 merger ended IMA as a brand; Monks carries the practice. Flinque is the flat-price software option on the right.

FactorAAA AgencyIMABest valueFlinque
Best forGaming and entertainment brandsNot available, brand retiredTeams running discovery in-house
Agency typeNiche gaming campaign agencyFull-service agency, part of MonksSelf-serve software, not an agency
Engagement modelManaged campaigns, project basedManaged campaigns, retainer or projectFlat monthly subscription
Typical minimumFrom $25,000 per projectNot established (Monks page checked Sep 2026)Free, then $49/mo
Published pricingNoNone, nor any at Monks$0 to $150/mo, public
Creator networkGaming creators, streamers and vloggersNetwork of around 40,000 influencers10M+ verified, 200 data points each
Platforms coveredYouTube, Twitch, TikTok, InstagramMulti-platform, globalInstagram, YouTube, TikTok, X
ServicesInfluencer campaigns and special projectsInfluencer strategy plus global productionDiscovery, vetting and audience data
Campaign managementfull-cycle managedfully managedYou run it, software assists
Content and usage rightsAgreed per campaignPer campaignYou negotiate directly with creators
Paid amplificationPart of custom campaignsPart of integrated campaignsRun your own whitelisting
Measurement and reportingPost-campaign reach and engagementNot availableAudience and fake-follower data built in
Team and locationsSingapore, founded 2016Amsterdam, until 2019Software with support included
Time to launchAfter scoping and briefingAfter scopingShortlist in minutes on the free plan

How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is AAA Agency

Founded 2016SingaporeGaming focusFrom $25,000

AAA Agency is the narrow specialist. Based in Singapore and spun out of an older holding company in 2016, it works almost entirely in gaming and entertainment, pulling in streamers, vloggers and gaming content creators rather than chasing every vertical. Its client list reads like a games-industry directory: Wargaming and NCSoft sit beside Lilith Games, Plarium and Long Tale Games. AAA counts north of 100 campaigns and says its 2023 gaming work reached around 11 million people.

Work splits between standard influencer campaigns and larger special projects, both fully managed from brief through report. Pricing is private, though third-party listings put the typical project minimum near $25,000. The trade is depth for breadth. AAA knows gaming cold. It is not the agency for a beauty launch or a mass-market push. This point cannot be answered for IMA, which does not trade. A brand that would rather run its own creator search has a third route.

What AAA Agency does well

  • Tight specialism in gaming
  • Full-cycle managed campaigns
  • Named games-industry clients
  • A published project minimum to budget against

Where it falls short

  • Narrow vertical, gaming only
  • Rate card not established from its homepage, about or contacts pages (checked Sep 2026)
  • Managed only, no self-serve discovery
  • Not suited to mass-market pushes

What IMA was

Retired brandMerged 2019Now MonksAmsterdam, historically

Anyone searching this name should know IMA is not a firm you can brief. S4 Capital folded it into MediaMonks in August 2019. The proof sits on the companies' own pages: the agency's own domain forwards to Monks and no IMA-branded page survives anywhere on it.

Pricing was looked for on the Monks influencer solution page and was not found there. The eight clients S4 Capital named in 2019 were Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com. The category mix was broad, from fashion and beauty to automotive and travel.

Nothing published since 2019 updates these numbers, so none should be inferred. A brand that wanted IMA should be talking to Monks.

What IMA was known for

  • A matchmaking platform of its own
  • Founded 2010 by Emilie Tabor and Maddie Raedts
  • Full-service influencer campaigns out of Amsterdam
  • Amsterdam base until the 2019 merger

Why it is not a live option

  • monks.com/ima returns a 404
  • No current client list exists under it
  • Nothing first-party survives at the old domain
  • No IMA reference survives on the Monks page

Head to head

This pairing needs a caveat before the detail. It merged into MediaMonks in August 2019. Today IMA is a former name: the agency's own domain forwards to Monks and no IMA-branded page survives anywhere on it. Only AAA Agency can take a brief, so the question worth answering is what became of IMA.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

You are checking on IMA

Arrived looking for IMA? Monks is what to look at instead.

→ Read the history

You want to run discovery yourself

No retainer, no scoping call. You want to search 10M+ verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.

→ Pick Flinque

You are new to influencer marketing

IMA cannot be assessed here, because it is not a business you can engage. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

What Are Influencer Networks? Why Most Brands Pick the Wrong Creators

Influencer Discovery Platforms That We Made Easy and Affordable

FAQs

Common questions about AAA Agency and IMA

What is the difference between AAA Agency and IMA?
The important difference is status. AAA Agency is a live business you can brief. IMA is a historical brand. The merger with S4 Capital's MediaMonks was announced in August 2019. The proof sits on the companies' own pages: the agency's own domain forwards to Monks and no IMA-branded page survives anywhere on it.
Is IMA still independent?
S4 Capital folded it into MediaMonks in August 2019. Today IMA is a retired brand: imagency.com redirects to the Monks influencer marketing page and monks.com/ima returns a 404.
How much does AAA Agency cost?
Rates were not established from AAA Agency's homepage, about and contacts pages (checked September 2026). IMA has none to publish, because it is not trading. Flinque does, at 0, 49 and 150 dollars a month.
Which is better for a gaming brand?
AAA Agency, on availability alone. IMA has not been a hireable name since MediaMonks absorbed it in 2019. A reader who meant IMA should be looking at Monks.
How big is IMA?
The category mix was broad, from fashion and beauty to automotive and travel. It was renamed Media.Monks in 2021 and Monks in 2024. It describes what was, not what is.
Do they publish pricing?
IMA has no current pricing, because there is no current business. A Monks rate card was not found on its influencer marketing page either (checked September 2026). Rates were not established from AAA Agency's homepage, about and contacts pages (checked September 2026). Flinque does, at 0, 49 and 150 dollars a month.
Can either help me find creators myself?
Not directly. Both are managed agencies. For self-serve search, Flinque covers 10M+ verified creators across four platforms with a fake-follower check on every profile.
Is there a software alternative to both?
Flinque. It covers 10M+ verified creators across four platforms with 12 filters and a fake-follower check on every profile, at flat public pricing: Free at $0, Starter at $49 a month and Enterprise at $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

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