Help Centre / Free tools
How to use the Engagement Rate Calculator
Use the free Engagement Rate Calculator to measure any public account's engagement in seconds, plus read the result.
Run a calculation
The Engagement Rate Calculator gives you a percentage that shows how engaged an account really is.
- Open the Engagement Rate Calculator.
- Enter a public handle to look it up or type in the follower count plus average likes and comments by hand.
- Read the engagement rate and the band it falls into.
Read the result
The tool divides likes plus comments by followers and shows the result as a percentage. As a general guide, above 3% is strong and above 6% is excellent for smaller creators, though rates vary by size and niche, so compare like with like. A rate well below the typical range for an account's size is a reason to look closer.