How to read engagement rate and the data points
Make sense of engagement rate and the 200+ data points Flinque shows per creator, plus what actually predicts a good partner.
Start with engagement rate
Engagement rate is the share of an audience that reacts to a post, usually likes plus comments against followers. It is a far better signal than follower count, since it shows how many people actually respond rather than how many could.
Read it against size
Engagement naturally falls as an account grows, so compare a creator against others of a similar size rather than against a fixed target. A rate well below the typical range for that size is a reason to look closer.
The wider data set
Flinque shows over 200 data points per creator, covering both the creator and their audience. Used together, these help you judge not just whether a creator is engaging but whether their audience is the one you actually want to reach.