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A reported rule of thumb puts creator pay near $100 per 1,000 followers per post, though most Instagram creators with 100K to 150K followers report $501 to $1,000. Pick your platform and enter your follower count and engagement rate to see an estimated range per post. The bands come from reported industry benchmarks so use them to price with confidence rather than to guess. No signup, no card.
Pick your platform, enter your follower count and your engagement rate, then read a range built from reported benchmarks. It gives you a number to open with rather than a figure plucked out of the air.
If your audience responds above the reported typical rate for your size, the estimate moves up with it. That is exactly the argument to make to a brand, since response is what they are actually buying.
Understanding why platforms price differently and why video costs more puts you on even footing in a conversation. Reported multipliers are shown alongside every result rather than hidden inside the maths.
Three inputs and a click gives you a rate range. No account, no setup and no waiting.
Every band traces to published industry reporting, hedged as reported rather than sold as fact.
Strong engagement moves your estimate up, since that is what a brand is really buying.
Reported TikTok and YouTube multipliers are applied on top of the Instagram base bands.
Reels and short video are reported at roughly 2x to 3x a static post, flagged on every result.
Walk into a conversation with a reported range behind your number instead of a guess.
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The influencer earnings calculator is free with no signup. Brands use Flinque to find and vet creators across 10M+ verified profiles, so knowing your numbers puts you in a stronger position when they reach out.
Start from the reported bands for your follower count, then adjust for how engaged your audience is. Reported ranges put nano creators between 1,000 and 10,000 followers at roughly $25 to $300 per static post, micro creators between 10,000 and 100,000 at $150 to $1,500, mid tier creators between 100,000 and 500,000 at $1,000 to $6,000, macro creators between 500,000 and 2 million at $5,000 to $20,000 and mega creators above 2 million at $15,000 to $75,000 or more. Those are reported ranges rather than fixed prices.
It does, because brands are paying for response rather than for a follower number. Reported engagement rates by tier give you the context for what is normal at your size: around 5% to 10% for nano accounts, 3% to 6% for micro, 1.5% to 4% for mid tier, 1% to 2.5% for macro and 0.5% to 1.5% for mega. If you sit above the reported band for your tier, you are delivering more response per follower than a brand would expect, which is a fair reason to price at the upper end of your range.
Reported benchmarks put TikTok at roughly 0.4x to 0.6x the equivalent Instagram rate for a similar audience size. TikTok reach is driven by the recommendation feed rather than by your follower count, so a brand cannot read your follower total as guaranteed views in the way they can on Instagram. If your videos consistently travel well beyond your follower base, that is worth showing a brand directly, since it can justify pricing above what the multiplier alone suggests.
Reported multipliers put YouTube at roughly 1.2x to 2x the equivalent Instagram rate. A YouTube placement usually means longer content with real production time behind it and the video keeps earning views for months after it goes live. Reported YouTube CPMs of about $10 to $30 also sit well above the reported $5 to $15 for Instagram. You are selling more work and a longer tail, so the rate reflects both.
Reported benchmarks put Reels and short video at roughly 2x to 3x the rate of a static post in the same tier. Video takes more time to plan, shoot and edit and it typically reaches beyond your existing followers. If a brand asks for a Reel, take the range this calculator shows then scale it by that reported multiplier. For bundles that combine a Reel with Stories or a feed post, price the package as a whole rather than adding the individual rates together.
Yes, it is free with no signup and no card and nothing you enter leaves your browser. A rough rule of thumb sometimes quoted is about $100 per 1,000 followers per post, though reported data shows real rates vary hugely around that. Most Instagram creators between 100,000 and 150,000 followers report earning $501 to $1,000 per post, which sits below the rule of thumb. Treat the tier bands as the primary guide and the rule of thumb as a rough secondary check.
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