- Following 420
- Followers 12.9K
- Engagement 1.13%
- Avg likes 142
- Avg comments 28
About SMEL
SMEL (@you_smel_social) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Beauty & Skincare. The account has 12,921 followers and 404 published posts. Recent posts average 142 likes and 28 comments, an engagement rate of 1.13%.
With 12.9K followers, SMEL is a micro creator by the common 10,000 to 100,000 definition. Set against 420 accounts followed, the audience works out to about 31 followers per account SMEL follows. SMEL is set up as an Instagram business account. Flinque files SMEL under Beauty, cosmetic & personal care, with Beauty & Skincare as a secondary category.
The Instagram bio for SMEL runs to 14 words across 2 lines. Emoji sit alongside the words. The latest activity Flinque has on record for SMEL dates from August 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
404 Posts
Of the 10 most recent posts shown for SMEL, 9 are videos and 1 is a single image. That mix leans toward videos. 404 published posts give SMEL a moderate archive on Instagram. Against the audience, that is roughly 32 followers for each post published. SMEL also keeps 6 story highlights on the profile. All 10 carry captions, averaging 59 words each. The captions are written mainly in English. Words that recur across them include scent, smells, price, dupe and next. The captions tag #dupefragrance, #fragrancetok, #smellgoodfeelgood, #yousmel and #perfumetiktok.
SMEL Oud Wood
#SMELOudWood #FragranceReview #ScentStory Gifted
The first time I wore SMEL Oud Wood, I didn’t just smell it — I felt it. One spritz and it was like being wrapped in a midnight velvet cloak, walking through a candlelit library with polished wooden shelves and whispers of spice in the air. 📚🔥
🪵 The opening is bold — that deep, resinous oud rushes forward, mingling with a subtle smokiness that feels mysterious yet inviting. There’s a richness here that instantly makes you stand taller, speak softer, and move slower… because this scent doesn’t rush.
💛 As it develops, the sharp edges of the wood mellow into a warm, golden embrace — like glowing embers on a winter night. The spicy whispers weave in and out, keeping it intriguing, never flat.
💫 Hours later, it’s still there — softer now, like the echo of a beautiful song you can’t quite forget. My scarf still carried it the next day, and I caught myself smiling every time I caught a hint.
✨ Wearing it feels like:
Confidence without arrogance
Luxury without shouting
A quiet magnetism that draws people in
I’ve had strangers lean in just a little closer when I wear it, their curiosity piqued by something they can’t quite place. That’s the magic of Oud Wood — it’s not for everyone, but when it’s for you… you know.
#FragranceAddict #PerfumeOfTheDay
If u can’t afford the original Dior perfumes or any other luxury brands I’ll definitely recommend perfumes they have variety of different brands and perfumes which smells really close to the original ones and affordable as well with beautiful packaging too.
Thank you
Nails
#ukblogger #beauty #makeup #explorar #viral
Smells just like the designer version — but your wallet’s staying heavy. 💸
No gatekeeping here. 👇
💬 Comment your go-to scent and we might just dupe it next…
#dupefragrance #fragrancetok #smellgoodfeelgood #yousmel #perfumetiktok
Same luxury vibes, none of the luxury price. 💅
Affordable. Addictive. Absolutely getting compliments.
💬 Drop your dream scent below — we’re always working on the next dupe 👇
#fragrancedupe #yousmelgood #dupealert #luxuryforless #perfumegirlies
Smells just like the designer version — but your wallet’s staying heavy. 💸
No gatekeeping here. 👇
💬 Comment your go-to scent and we might just dupe it next…
#dupefragrance #fragrancetok #smellgoodfeelgood #yousmel #perfumetiktok
I was very kindly gifted this by 🎁🫶🏻
💕Smel Rose💕
Inspired by Mancera Roses Vanille which is a perfume I love.
Smel’s Rose has honestly blown me away. It smells amazing, lasts for ages and is unbelievably affordable.
It can be worn day and night and in any weather. You can’t go wrong with this 💕💕💕
Top Notes: Lemon, Fresh Water
Middle Notes: Rose
Base Notes: Vanilla, Musk, Cedarwood
#gifted #smel #inspiredbyfragrance #dupe #perfume
Gifted. smellgood dupe elixir perfume #fragrance #scent #parfum #perfumery #oud
#fragrancedupes #dupesbutbetter #perfumelovers #dupes #dupesdeperfumes
#perfumecollection #fragrancedupes #fragrancelovers #luxuryfragrance #valentinesgift
#luxuryfragrance #dupesbutbetter #valentinesdaygift #giftideasforhim #giftideasforher
Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.
SMEL's engagement
SMEL's engagement rate on Instagram is 1.13%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 88 followers. Comments stay close to likes on SMEL's posts, at 142 likes and 28 comments on average, about 5.1 likes per comment.
Engagement rate
1.13%
- Avg likes
- 142
- Avg comments
- 28
- Interactions : followers
- 1 : 88
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research SMEL further
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Frequently asked questions
These answers about SMEL are generated from the Instagram profile data Flinque holds for the account.
Who is SMEL?
SMEL (@you_smel_social) is a Beauty, cosmetic & personal care creator on Instagram, also filed under Beauty & Skincare. SMEL is set up as an Instagram business account. The Instagram bio for SMEL runs to 14 words across 2 lines.
How many followers does SMEL have?
SMEL has 12,921 followers on Instagram (12.9K). Set against 420 accounts followed, the audience works out to about 31 followers per account SMEL follows. 404 published posts give SMEL a moderate archive on Instagram.
What is SMEL's engagement rate?
SMEL's engagement rate on Instagram is 1.13%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 88 followers. Comments stay close to likes on SMEL's posts, at 142 likes and 28 comments on average, about 5.1 likes per comment.
What does SMEL post about on Instagram?
Flinque files SMEL under Beauty, cosmetic & personal care, with Beauty & Skincare as a secondary category. Of the 10 most recent posts shown for SMEL, 9 are videos and 1 is a single image. The 10 recent Instagram captions Flinque holds for SMEL repeatedly use the words scent, smells, price, dupe and next. SMEL's captions carry hashtags such as #dupefragrance, #fragrancetok and #smellgoodfeelgood. SMEL writes those captions mainly in English. SMEL keeps 6 story highlights, which open with a free Flinque account.
How do I contact SMEL for a collaboration?
SMEL's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist SMEL and use Flinque's outreach tools wherever a contact route is on file.
Links
SMEL's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with SMEL.