- Following 1.3K
- Followers 40.6K
- Engagement 0.93%
- Avg likes 349
- Avg comments 8
About WORM
WORM (@wormlondon) is an eCommerce creator on Instagram, also filed under Personal Goods & General Merchandise Stores. The account has 40,614 followers and 835 published posts. Recent posts average 349 likes and 8 comments, an engagement rate of 0.93%.
With 40.6K followers, WORM is a micro creator by the common 10,000 to 100,000 definition. Set against 1,304 accounts followed, the audience works out to about 31 followers per account WORM follows. WORM is set up as an Instagram business account. Flinque files WORM under eCommerce, with Personal Goods & General Merchandise Stores as a secondary category.
The Instagram bio for WORM runs to 7 words. Emoji sit alongside the words. The latest activity Flinque has on record for WORM dates from December 2025.
Story Highlights
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835 Posts
Of the 10 most recent posts shown for WORM, 8 are carousels and 2 are single images. That mix leans toward carousels. WORM has built a substantial archive of 835 posts. Against the audience, that is roughly 49 followers for each post published. WORM also keeps 20 story highlights on the profile. 7 of those 10 carry captions, averaging 18 words each. Words that recur across them include last, weekend, beautiful, pictures and bowl.
Images by
Gorgeous pictures by at
Thanks you so much to and for their beautiful work and love they put into it and incredible mix of 35mm and digital pictures by
WORM's engagement
WORM's engagement rate on Instagram is 0.93%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 108 followers. An average post collects 349 likes and 8 comments, close to 44 likes for each comment.
Engagement rate
0.93%
- Avg likes
- 349
- Avg comments
- 8
- Interactions : followers
- 1 : 108
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Age & Gender
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Audience Location
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research WORM further
Flinque ranks Instagram creators in eCommerce and Personal Goods & General Merchandise Stores, categories WORM is filed under, and its free tools measure the same figures for any public account.
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Frequently asked questions
These answers about WORM are generated from the Instagram profile data Flinque holds for the account.
Who is WORM?
WORM (@wormlondon) is an eCommerce creator on Instagram, also filed under Personal Goods & General Merchandise Stores. WORM is set up as an Instagram business account. The Instagram bio for WORM runs to 7 words.
How many followers does WORM have?
WORM has 40,614 followers on Instagram (40.6K). Set against 1,304 accounts followed, the audience works out to about 31 followers per account WORM follows. WORM has built a substantial archive of 835 posts.
What is WORM's engagement rate?
WORM's engagement rate on Instagram is 0.93%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 108 followers. An average post collects 349 likes and 8 comments, close to 44 likes for each comment.
What does WORM post about on Instagram?
Flinque files WORM under eCommerce, with Personal Goods & General Merchandise Stores as a secondary category. Of the 10 most recent posts shown for WORM, 8 are carousels and 2 are single images. The 7 recent Instagram captions Flinque holds for WORM repeatedly use the words last, weekend, beautiful, pictures and bowl. WORM keeps 20 story highlights, which open with a free Flinque account.
How do I contact WORM for a collaboration?
WORM's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist WORM and use Flinque's outreach tools wherever a contact route is on file.
Links
WORM's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with WORM.