- Following 3.1K
- Followers 22.7K
- Engagement 0.96%
- Avg likes 239
- Avg comments 12
About WILLS & PRIOR
WILLS & PRIOR (@willsandprior) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 22,697 followers and 642 published posts. Recent posts average 239 likes and 12 comments, an engagement rate of 0.96%.
With 22.7K followers, WILLS & PRIOR is a micro creator by the common 10,000 to 100,000 definition. WILLS & PRIOR follows 3,134 accounts, so the audience is roughly 7.2 times the size of the list followed. WILLS & PRIOR is set up as an Instagram business account. Flinque files WILLS & PRIOR under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for WILLS & PRIOR runs to 14 words across 3 lines. The bio also includes contact details, which Flinque does not republish. The latest activity Flinque has on record for WILLS & PRIOR dates from November 2025.
Story Highlights
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642 Posts
Of the 10 most recent posts shown for WILLS & PRIOR, 5 are carousels, 3 are videos and 2 are single images. No single format accounts for most of them. WILLS & PRIOR has built a substantial archive of 642 posts. Against the audience, that is roughly 35 followers for each post published. WILLS & PRIOR also keeps 4 story highlights on the profile. All 10 carry captions, averaging 56 words each. The captions are written mainly in English. Words that recur across them include shop, holiday, sale, in-store and online. The captions tag #willsandprior, #holidaycheer, #holidayopenhouse, #startdordon and #stratfordontario.
*Furniture and original art excluded from promotion.
Styling, Photography and.
Visit us in-store or shop online. DISCOUNT APPLIED IN CART.
Styling
Photography
Visit the link in our bio to shop the complete Holiday Lookbook 🎄
Styling
Photography
#willsandprior #holidayopenhouse #startdordon #stratfordontario #holidaycheer
Please Note: The shop will be closed Monday, October 27 thru Wednesday, October 29th while the W&P elves are hard at work!
#deckthehalls #willsandprior #holidayinspo #holidaycheer #holidaydecorating
WILLS & PRIOR's engagement
WILLS & PRIOR's engagement rate on Instagram is 0.96%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 104 followers. An average post collects 239 likes and 12 comments, close to 20 likes for each comment.
Engagement rate
0.96%
- Avg likes
- 239
- Avg comments
- 12
- Interactions : followers
- 1 : 104
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Age & Gender
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Primary Language
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Audience Interests
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Authenticity
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Audience Quality Score
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Brand Affinity
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Content Strategy
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Commercial Insights
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Industry Fit
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Research WILLS & PRIOR further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories WILLS & PRIOR is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about WILLS & PRIOR are generated from the Instagram profile data Flinque holds for the account.
Who is WILLS & PRIOR?
WILLS & PRIOR (@willsandprior) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. WILLS & PRIOR is set up as an Instagram business account. The Instagram bio for WILLS & PRIOR runs to 14 words across 3 lines.
How many followers does WILLS & PRIOR have?
WILLS & PRIOR has 22,697 followers on Instagram (22.7K). WILLS & PRIOR follows 3,134 accounts, so the audience is roughly 7.2 times the size of the list followed. WILLS & PRIOR has built a substantial archive of 642 posts.
What is WILLS & PRIOR's engagement rate?
WILLS & PRIOR's engagement rate on Instagram is 0.96%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 104 followers. An average post collects 239 likes and 12 comments, close to 20 likes for each comment.
What does WILLS & PRIOR post about on Instagram?
Flinque files WILLS & PRIOR under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for WILLS & PRIOR, 5 are carousels, 3 are videos and 2 are single images. The 10 recent Instagram captions Flinque holds for WILLS & PRIOR repeatedly use the words shop, holiday, sale, in-store and online. WILLS & PRIOR's captions carry hashtags such as #willsandprior, #holidaycheer and #holidayopenhouse. WILLS & PRIOR writes those captions mainly in English. WILLS & PRIOR keeps 4 story highlights, which open with a free Flinque account.
How do I contact WILLS & PRIOR for a collaboration?
WILLS & PRIOR's contact details are not published on Flinque's public profile. The Instagram bio links to 3 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. The bio carries contact details of its own, which Flinque does not copy. Brands with a free Flinque account can shortlist WILLS & PRIOR and use Flinque's outreach tools wherever a contact route is on file.
Links
WILLS & PRIOR's own Instagram profile is the one outbound link Flinque publishes for the account, and the 3 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with WILLS & PRIOR.