- Following 3.4K
- Followers 14.4K
- Engagement 1.18%
- Avg likes 160
- Avg comments 32
About Willow’s Pantry®
Willow’s Pantry® (@willowspantry) is a Pet Store creator on Instagram, also filed under Shopping & Retail and Dogs. The account has 14,404 followers and 1,435 published posts. Recent posts average 160 likes and 32 comments, an engagement rate of 1.18%.
With 14.4K followers, Willow’s Pantry® is a micro creator by the common 10,000 to 100,000 definition. Willow’s Pantry® follows 3,426 accounts, so the audience is roughly 4.2 times the size of the list followed. Willow’s Pantry® is set up as an Instagram business account. Flinque files Willow’s Pantry® under 4 categories, led by Pet Store and followed by Shopping & Retail, Dogs and eCommerce/DTC.
The Instagram bio for Willow’s Pantry® runs to 19 words across 5 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Willow’s Pantry® dates from August 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,435 Posts
Of the 10 most recent posts shown for Willow’s Pantry®, 5 are carousels, 4 are single images and 1 is a video. No single format accounts for most of them. Willow’s Pantry® has built a substantial archive of 1,435 posts. Against the audience, that is roughly 10 followers for each post published. Willow’s Pantry® also keeps 5 story highlights on the profile. All 10 carry captions, averaging 98 words each. The captions are written mainly in English. Words that recur across them include happy, birthday, dogsofmelbourne, elwood and cake. The captions tag #willowspantry, #dogsofmelbourne, #dogbirthday, #dogcake and #melbournedogs.
🎾 We hope you had the most wonderful day 🩵
—————————
👩🏼🍳 Willow’s Pantry, 29 Scott St, Elwood
🐕
—————————
#willowspantry #dogsofmelbourne #dogbirthday #frenchbulldog #melbournedogs
dog cake
nine
frenchie
pupcake
barkday
💛 Every day I remind myself how lucky I am not only being the guardian of the best potato dog in the world, but also being able to run the (imho) cutest little dog bakery just a stroll away from the beach together with Willow and a wonderful dog community! 🐙
🐚 What are the odds moving to the other side of the globe and finding this little slice of heaven? 💛
—————————
🐙 Willow’s Pantry, 29 Scott St, Elwood
🐚
#willowspantry #dogsofmelbourne #melbournedogs #dogcake #elwood
grateful
beach
melbourne
dogbirthday
dream
🩷 We hope you had the most lovely celebration and shared your Vintage Princess Panda Castle (I love a good cake theme!) with brother Fozzie. 👑
📸
—————————
🐼 Willow’s Pantry, 29 Scott St, Elwood
👑
—————————
#willowspantry #dogcake #dogsofmelbourne #airedaleterrier #dogbirthday
dog birthday cake
melbourne
barkday
princess cake
pupcake
✨ We hope you had a wonderful celebration and shared with brother Hiro ✨
—————————
🐚
🎂 4” Under The Sea Cake
—————————
✨ Willow’s Pantry, 29 Scott St, Elwood
🐚
#willowspantry #dogcake #dogsofmelbourne #melbourne #dogbirthday
corgi
barkday
dogbirthdaycake
elwood
pupcake
Even though the wet weather wasn’t what best describes your sunshine filled personality, we know you had the best day with your two favourite things: friends and FOOD! 🤤🐕
With only the best cake from it was definitely the only thing to liven up the gloomy Melbourne weather day! ☔️ 🌧️
Even Josh quoted: LUNA, I wish you looked at me like you do at your birthday cake 🎂🤣
We love to celebrate your pups birthday at Dog Lounge, we also love how polite it makes them while they wait for their share. 😅
P.S sorry FRANK for accidentally throwing icing on you, I know SHADOW wasn’t complaining and cleaned it up right away. 🤣
#WoofersDogLounge #DogDaycare #Moorabbin #DogBirthday #WillowsPantry
👩🏼🍳 Willow’s Pantry, 29 Scott St, Elwood
🐕
#willowspantry #dogcake #dogsofmelbourne #melbourne #cookiemonster
blue spirulina
dog birthday
barkday
dogbirthdaycake
elwood
✨ A long time ago in a dog park far, far away…
✨ It is a period of civil butt sniffs. Rebel Pooches, striking from a hidden dogbed, have won their first victory against the evil Olfactic Empire.
✨During zoomies and bully spins, Rebel spies managed to steal secret treats to the Empire’s ultimate weapon, the BREATH of DEATH STAR, an armoured veterinary station with enough power to rule over an entire off leash park full of clueless dog owners.
✨Pursued by the Empire’s sinister, Princess Willow races home aboard Han Juju’s starship, custodian of the stolen cookies that can save her people - the never get fed dogs - and restore freedom to the dog park…
✨ May The Fourth Be With You ✨
📸 my dear friend & photographer extraordinaire 🩷
#willowspantry #dogsofmelbourne #melbournedogs #starwars #maythefourth
🩷 Slightly belated, because yesterday was not picture weather ⛈️
🐕 Time flies when you’re having fun and gosh what a journey it was, when looking back. It feels like yesterday that I’ve baked a couple of cookies for my freshly adopted sweet potato Willow. And so much has changed.
👵🏻 Every year I write about how crazy and difficult small business can be, and every time some dude says hold my beer and makes the world even more interesting. But luckily us small business owners are tough and adaptable cookies, and I’m glad to see so many of us still kicking!
👵🏻 With Willow (and me) getting older and definitely having more greys than at the start of our journey, we’ve been enjoying the steady flow of creating dog cakes, making cookies or simply sitting outside of the imho cutest dog shop and watching the world go by. (Paws down, signing out of hustle culture and going with the flow has been the best decision.)
🐕 Before I start ugly crying (Willow hates it):
We couldn’t have build our humble dream without you, so thank you so much for your ongoing support and love for Willow and her treats. I appreciate our talks about dogs and life, familiar faces coming through the gate, old and new puppers.
Kiss, kiss
Your favourite weirdos 🐕👩🏼🍳
✨Today we came together to celebrate my favourite tippy tapper, smooch operator and soul dog Miss Willow ✨
✨ I’m so proud of how far you’ve come once those layers of your past have peeled off - presenting me this smart, funny and bossy/stubborn Princess Pantaloon ✨
✨ Sometimes I get emotional recognising your grey hairs and slower walks, but it is an absolute honour being at your service through your senior years. ✨
✨ You have probably saved me 1000 times, funny how I once thought I had to take care of you. I couldn’t live without your impeccable sense for humans, judgmental stink eyes and can-eat attitude. ✨
🌸 Happy 6th Gotcha Day to the most beautiful soul and face, simply perfect stink eye and Good Girl Miss Willow aka Princess Pantaloon or Snoot Snoot Popowski. 🌸
🌸 I wouldn’t know where I would be without you, but it wouldn’t be as half much fun. 🌸
🌸 Thanks so much for our friends celebrating with us tonight and for being amazing as always 🌸
Willow’s Pantry®'s engagement
Willow’s Pantry®'s engagement rate on Instagram is 1.18%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 85 followers. Comments stay close to likes on Willow’s Pantry®'s posts, at 160 likes and 32 comments on average, about 5 likes per comment.
Engagement rate
1.18%
- Avg likes
- 160
- Avg comments
- 32
- Interactions : followers
- 1 : 85
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Willow’s Pantry® further
Flinque ranks Instagram creators in Shopping & Retail, Dogs and eCommerce/DTC, categories Willow’s Pantry® is filed under, and its free tools measure the same figures for any public account.
Related rankings
Frequently asked questions
These answers about Willow’s Pantry® are generated from the Instagram profile data Flinque holds for the account.
Who is Willow’s Pantry®?
Willow’s Pantry® (@willowspantry) is a Pet Store creator on Instagram, also filed under Shopping & Retail and Dogs. Willow’s Pantry® is set up as an Instagram business account. The Instagram bio for Willow’s Pantry® runs to 19 words across 5 lines.
How many followers does Willow’s Pantry® have?
Willow’s Pantry® has 14,404 followers on Instagram (14.4K). Willow’s Pantry® follows 3,426 accounts, so the audience is roughly 4.2 times the size of the list followed. Willow’s Pantry® has built a substantial archive of 1,435 posts.
What is Willow’s Pantry®'s engagement rate?
Willow’s Pantry®'s engagement rate on Instagram is 1.18%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 85 followers. Comments stay close to likes on Willow’s Pantry®'s posts, at 160 likes and 32 comments on average, about 5 likes per comment.
What does Willow’s Pantry® post about on Instagram?
Flinque files Willow’s Pantry® under 4 categories, led by Pet Store and followed by Shopping & Retail, Dogs and eCommerce/DTC. Of the 10 most recent posts shown for Willow’s Pantry®, 5 are carousels, 4 are single images and 1 is a video. The 10 recent Instagram captions Flinque holds for Willow’s Pantry® repeatedly use the words happy, birthday, dogsofmelbourne, elwood and cake. Willow’s Pantry®'s captions carry hashtags such as #willowspantry, #dogsofmelbourne and #dogbirthday. Willow’s Pantry® writes those captions mainly in English. Willow’s Pantry® keeps 5 story highlights, which open with a free Flinque account.
How do I contact Willow’s Pantry® for a collaboration?
Willow’s Pantry®'s contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Willow’s Pantry® and use Flinque's outreach tools wherever a contact route is on file.
Links
Willow’s Pantry®'s own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Willow’s Pantry®.