- Following 1.3K
- Followers 10.3K
- Engagement 1.13%
- Avg likes 119
- Avg comments 4
About William Crabtree & Sons
William Crabtree & Sons (@williamcrabtreeandsons) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 10,295 followers and 955 published posts. Recent posts average 119 likes and 4 comments, an engagement rate of 1.13%.
With 10.3K followers, William Crabtree & Sons is a micro creator by the common 10,000 to 100,000 definition. William Crabtree & Sons follows 1,296 accounts, so the audience is roughly 7.9 times the size of the list followed. William Crabtree & Sons is set up as an Instagram business account. Flinque files William Crabtree & Sons under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.
The Instagram bio for William Crabtree & Sons runs to 13 words. The latest activity Flinque has on record for William Crabtree & Sons dates from October 2025.
955 Posts
Of the 10 most recent posts shown for William Crabtree & Sons, 6 are single images and 4 are carousels. That mix leans toward single images. William Crabtree & Sons has built a substantial archive of 955 posts. Against the audience, that is roughly 11 followers for each post published. All 10 carry captions, averaging 91 words each. The captions are written mainly in English. Words that recur across them include cotswolds, online, life, yarn and edition.
Nature remains his deepest source of inspiration at home in rural Lancashire, approached with both an artist’s eye and a biologist’s curiosity. “Noticing is everything — the first snowdrop, the light across the fells, birdsong. Even in a city, something is always happening if you pay attention.”
Robin wears William Crabtree & Sons throughout.
From our winter print edition of The Yarn which is out now in our London and Cotswolds stores and packed with all online orders.
📸:
For Robin, the boundaries between gardening, drawing and design blur into one seamless way of living — an inspiring, quietly comforting rhythm that shapes his days in rural Lancashire.
Robin wears William Crabtree & Sons throughout.
From our winter print edition of The Yarn which is out now in our London and Cotswolds stores and packed with all online orders.
📷:
Nothing you see in ‘Last Chance’ will be repeated in the future.
December gifting, sorted…
We’re excited to share our 3rd edition of The Yarn newspaper. In this issue, we chat to two of my favourite customers - the ever-inspiring and entertaining Will Fisher from and the creative designer, gardener and country living enthusiast with excellent taste,. We loved photographing them in their worlds, wearing William Crabtree. We also look at how the humble pub has raised the bar - both in the city and country (with two of our favourites conveniently located nearby to our stores); and spotlight local Cotswolds artists that adorn the walls in Stow-on-the-Wold.
I hope you’ll come and see us in store soon - in town and country, there’s plenty of yarn / The Yarn waiting. And a copy of our new edition will be included with all online purchases.
From fairisles to rugby shirts, scarves to socks, caps to candles, we’ve got it all (and gift cards too)...
William Crabtree is, an embodiment of me, James - the great, great, great-grandson of the original William Crabtree, who started his eponymous Mill in 1835 in the north of England. While the surname has changed through the generations our family company’s commitment to quality manufacturing and love of British style is stronger than ever. I honour my privilege and am passionate about making the brand and clothes relevant and inclusive today.
The designs reflect my everyday life - living in the Cotswolds and working in London. I want clothes to be practical, well cut and very comfortable. To stand up to messing around with my two boys or walking our beloved Fabrizio (Black Labrador). To be able to wear everything I own, both at home in the countryside and in London where our shop is located. We are adding to our collections of tailoring, knitwear and accessories to eventually include everything you need to wear on an every day and special occasion.
We really want to grow sustainably and to continue to be straight forward, helpful and approachable. Because getting dressed should be a joy and the start of a great day, every day.
William Crabtree & Sons's engagement
William Crabtree & Sons's engagement rate on Instagram is 1.13%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 88 followers. An average post collects 119 likes and 4 comments, close to 30 likes for each comment.
Engagement rate
1.13%
- Avg likes
- 119
- Avg comments
- 4
- Interactions : followers
- 1 : 88
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research William Crabtree & Sons further
Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories William Crabtree & Sons is filed under, and its free tools measure the same figures for any public account.
Frequently asked questions
These answers about William Crabtree & Sons are generated from the Instagram profile data Flinque holds for the account.
Who is William Crabtree & Sons?
William Crabtree & Sons (@williamcrabtreeandsons) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. William Crabtree & Sons is set up as an Instagram business account. The Instagram bio for William Crabtree & Sons runs to 13 words.
How many followers does William Crabtree & Sons have?
William Crabtree & Sons has 10,295 followers on Instagram (10.3K). William Crabtree & Sons follows 1,296 accounts, so the audience is roughly 7.9 times the size of the list followed. William Crabtree & Sons has built a substantial archive of 955 posts.
What is William Crabtree & Sons's engagement rate?
William Crabtree & Sons's engagement rate on Instagram is 1.13%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 88 followers. An average post collects 119 likes and 4 comments, close to 30 likes for each comment.
What does William Crabtree & Sons post about on Instagram?
Flinque files William Crabtree & Sons under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for William Crabtree & Sons, 6 are single images and 4 are carousels. The 10 recent Instagram captions Flinque holds for William Crabtree & Sons repeatedly use the words cotswolds, online, life, yarn and edition. William Crabtree & Sons writes those captions mainly in English.
How do I contact William Crabtree & Sons for a collaboration?
William Crabtree & Sons's contact details are not published on Flinque's public profile. The Instagram bio links to 2 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist William Crabtree & Sons and use Flinque's outreach tools wherever a contact route is on file.
Links
William Crabtree & Sons's own Instagram profile is the one outbound link Flinque publishes for the account, and the 2 bio links open after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with William Crabtree & Sons.