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Wheat (@wheatdk), Instagram profile photo
Verified on Instagram

Wheat

Shopping & retail
@wheatdk
Official account 🌱 EST. 2002 in Denmark Childhood essentials: GOTS & GRS certified Køb billet til næste event:
  • Shopping & Retail
  • eCommerce/DTC
  • Following 621
  • Followers 95.2K
  • Engagement 0.08%
  • Avg comments 6

About Wheat

Wheat (@wheatdk) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. The account has 95,222 followers and 2,988 published posts. Recent posts average 92 likes and 6 comments, an engagement rate of 0.08%.

With 95.2K followers, Wheat is a micro creator by the common 10,000 to 100,000 definition. Set against 621 accounts followed, the audience works out to about 153 followers per account Wheat follows. Wheat carries Instagram's verified badge and is set up as an Instagram business account. Flinque files Wheat under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC.

The Instagram bio for Wheat runs to 16 words across 4 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Wheat dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

2,988 Posts

Of the 10 most recent posts shown for Wheat, 6 are single images, 3 are carousels and 1 is a video. That mix leans toward single images. With 2,988 posts published, Wheat's archive runs well past the 2,000 mark. Against the audience, that is roughly 32 followers for each post published. Wheat also keeps 8 story highlights on the profile. All 10 carry captions, averaging 45 words each. The captions are written mainly in English. Words that recur across them include kidsbrand, little, sale, season’s and soft. The captions tag #kidsbrand, #wheatdk, #summerisland, #newseason and #newcollection.

The Kindness Club x BørneBoblen: “Når kun mor dur”
– om tilknytning, overgang fra amning og hvordan far kommer trygt på banen

Hvordan støtter vi barnets tilknytning og skaber plads til begge forældre?

Kom med til 10. udgave af Kindness Club og få faglig viden, konkrete perspektiver og inspiration til en tryg overgang for hele familien.

🎤 Dagens speakers:

Rie Maktabi,
Co-founder af Caramma

Maj Aaberg,
Amme- og tungebåndkonsulent, AmmeBasen

Rikke Winckler,
Forældrerådgiver, Forældresparring

📅 18. februar kl. 10.00–12.30
📍 BørneBoblen, Holmbladsgade 102, Kbh S
🧡 Oplæg, let anretning & goodie bag
🎟 200 kr.
👶🏻 Babyer og tumlinger er meget velkomne

For dig, der oplever, at dit barn foretrækker mor – og som ønsker viden om tilknytning, supplering af amning og hvordan far får en tryg og naturlig plads.

♾️ Begrænset antal pladser – køb din billet nu på
Winter must-haves for little ones 🌬️

Our baby snowsuits in selected colors are on SALE – and almost sold out!

Don’t wait 🩷
Last call on this season’s favorite! Scroll our End of Season Sale to find the pieces worth keeping 🤌🏼

UP TO 60% OFF 🤍🤎🩶
Coolness on the block! Our SS26 mini fleece edit is now available 🩵
💙
Made to move.
Designed to pop.

Sporty mid-cut sneakers — made for little style icons! Available in bold color combinations 🌈
Mark your calendar 🐚

Our first drop from this season’s collection, Summer Island, goes live this Friday! 🌊

#summerisland #newseason #newcollection #kidsbrand #scandiliving
Good news: Help is on the way!
When your kid plays like a stunt double… and the snowsuit loses ❄️

How to fix it in minutes:
- Make sure the surface is clean and wrinkle-free
- Cut the repair patch to the desired size (tip: Round the corners for better adhesion)
- Peel off the protective film as you apply the patch
- Place a cloth on top and press with a heated iron
- Hold the preasure for 8–10 seconds… and voila!

nb. You can purchase iron-on patches designed to match this season’s colour palette and specific prints 🌈

#diy #kidsbrand #kidsfashion #ironpatches #reuse
So warm they can keep playing outside ☃️

Choose from PU winter mittens, soft puffer styles, technical gloves for active outdoor play, or knitted mittens for a cute, timeless look 🌬️

#winterwonderland #winter #wheatdk #outdoorfun #kidsbrand
Snuggled up in soft wool, fast asleep and dreaming 🐻

Thanks for sharing this sweet little moment with us ✨

#wheatdk #merinowool #softlayers #babywardrobe #babyclothes
🌼 End of Season Sale 🌼

Up to 60% off fun ready-to-wear styles! Shop playful hand drawn prints, soft knits, cozy sweaters and pretty floral dresses.

Made for everyday adventures 🌷🌷

#salesalesale #wheatdk #kidsclothing #børnetøj #kidsbrand

Wheat's engagement

Wheat's engagement rate on Instagram is 0.08%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,250 followers. An average post collects 92 likes and 6 comments, close to 15 likes for each comment.

Engagement rate

0.08%

Avg likes
92
Avg comments
6
Interactions : followers
1 : 1,250

Lookalike Creators

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Age & Gender

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Audience Location

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Primary Language

Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.

Audience Interests

Unlocking lists the topics and categories this audience follows and engages with most often across the platform.

Authenticity

Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.

Audience Quality Score

Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.

Brand Affinity

Unlocking names the brands this audience already follows, mentions or engages with across social platforms.

Content Strategy

Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.

Commercial Insights

Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.

Industry Fit

Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.

Research Wheat further

Flinque ranks Instagram creators in Shopping & retail and eCommerce/DTC, categories Wheat is filed under, and its free tools measure the same figures for any public account.

Frequently asked questions

These answers about Wheat are generated from the Instagram profile data Flinque holds for the account.

Who is Wheat?

Wheat (@wheatdk) is a Shopping & retail creator on Instagram, also filed under Shopping & Retail and eCommerce/DTC. Wheat carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for Wheat runs to 16 words across 4 lines.

How many followers does Wheat have?

Wheat has 95,222 followers on Instagram (95.2K). Set against 621 accounts followed, the audience works out to about 153 followers per account Wheat follows. With 2,988 posts published, Wheat's archive runs well past the 2,000 mark.

What is Wheat's engagement rate?

Wheat's engagement rate on Instagram is 0.08%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 1,250 followers. An average post collects 92 likes and 6 comments, close to 15 likes for each comment.

What does Wheat post about on Instagram?

Flinque files Wheat under 3 categories, led by Shopping & retail and followed by Shopping & Retail and eCommerce/DTC. Of the 10 most recent posts shown for Wheat, 6 are single images, 3 are carousels and 1 is a video. The 10 recent Instagram captions Flinque holds for Wheat repeatedly use the words kidsbrand, little, sale, season’s and soft. Wheat's captions carry hashtags such as #kidsbrand, #wheatdk and #summerisland. Wheat writes those captions mainly in English. Wheat keeps 8 story highlights, which open with a free Flinque account.

How do I contact Wheat for a collaboration?

Wheat's contact details are not published on Flinque's public profile. The Instagram bio links to 5 external sites, and a free Flinque account opens those links. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist Wheat and use Flinque's outreach tools wherever a contact route is on file.

Wheat's own Instagram profile is the one outbound link Flinque publishes for the account, and the 5 bio links open after signing up.

Public profile data sourced from Instagram. Flinque is not affiliated with Wheat.

Unlock Wheat's audience data